backtop


Print 70 comment(s) - last by Methal.. on Jul 17 at 12:26 PM


Apple has risen to a 10 percent U.S. market share in sales for the first time in years.  (Source: MacLife)

Lenovo posted even bigger international growth.  (Source: Flickr)

  (Source: guardian.co.uk/)
Lenovo wins even bigger in world sales

In a testament to its brilliant marketing, innovative packaging, and strong brand image, Apple, Inc. (AAPL) has reportedly achieved over 10 percent U.S. personal computer market share for the first time since the early 1990s.

Both Gartner, Inc. (IT) and IDC Research, Inc. -- two of the most prestigious market research firms -- have concluded [1][2] that Apple took 10.7 of the U.S. market in calendar quarter 2011.  The researchers used gathered shipment data to draw their conclusions, the most accurate of several market analytics approaches.

While the 10 percent figure represents computers sold in the quarter and not the total percentage of computers in operation, the study shows that consumers are increasingly picking Apple, even as the overall PC market struggles.

Incidentally, Apple's best-selling iPad tablet is cited as a major factor in declining PC sales.  Gartner estimates that sales dropped 5.6 percent year-to-year, while the IDC estimates that sales dipped 4.2 percent.  

Gartner analyst Mikako Kitagawa remarks, "Given the hype around media tablets such as the iPad, retailers were very conservative in placing orders for PCs. Instead, they wanted to secure space for media tablets. Some PC vendors had to lower their inventory through promotions, while others slimmed their product lines at retailers."

But Apple managed to buck the trend it helped create, posting 8.5 percent growth, according to Gartner, or 14.7 percent growth according to the IDC.  Both Gartner and the IDC say Apple is now in third place in PC sales.

Another clear "winner" was Japan's Toshiba Corp. (TYO:6502) who rose 3.3 percent according to Gartner, or 3.7 percent according to the IDC.  Toshiba bumped Taiwanese computer-maker ASUSTEK Computer Inc. (TPE:2357) to sixth place in U.S. sales.

Market-leader Hewlett-Packard Company (HPQ) and the Taiwanese Acer Inc. (TPE:2353) shed market share in the U.S.  In Acer's case, the fall was particularly precipitous, with both Gartner and IDC estimating its drop at over 20 percent.  Acer's fall was precipitated by the mild collapse of the netbook market, a key driver of its sales.

Dell, Inc. (DELL) lost ground to HP, dropping 10.2 percent (according to the IDC) or 9.8 percent (according to Gartner), however it still clung to second place.

Global sales showed anemic 2.3 percent growth (Gartner) or 2.6 percent growth (IDC).  HP and Dell both posted similar world growth and enjoyed the same rankings as in the U.S.  Apple did not rank in global sales.  

In global sales ASUSTEK occupied the fifth spot, with Acer's posting a smaller global lost and dropping to fourth.  Globally the biggest winner was Hong Kong-based Lenovo Group, Ltd. (HKG: 0992) who grew 22.9 percent (IDC) or 22.5 percent (Gartner) to seize third place.  Lenovo's biggest gains were in the U.S. and Japan, markets it has traditionally seen lower sales in.

Apple's rise from obscurity to a solid third place ranking in the U.S. is not without its shortcomings.  Apple has thus far struggled to replicate that growth globally, particularly in markets where price trumps image or where local players have a strong foothold (e.g. Asia).  The rise in market share has also led to a rising number of serious malware attacks on Apple's OS X platform -- a platform that has typically been ignored by hackers, thanks to its small market share.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: You get what you pay for
By W00dmann on 7/14/2011 8:20:00 PM , Rating: 0
amanojaku - I appreciate your reply. You're right, opinions are subjective. Your experience is that Macbooks break down more often vs. their PC equivalents. I have to say that my experience is 1,000% the opposite, and that the market in general seems to bear this point out (read: the absurdly high customer satisfaction levels with Apple products, highest in the industry by a wide margin). But you are certainly entitled to your opinion, as is everybody else.

PS. - you seem to have a rather large chip on your shoulder.


RE: You get what you pay for
By mircea on 7/15/2011 3:25:58 AM , Rating: 2
I know why this is:
quote:
the absurdly high customer satisfaction levels with Apple products, highest in the industry by a wide margin


Most Apple buyers are so in love (or protective/wanting to prove they payed more for getting more) with their Apple products, that they put in this survey as a plus that "I can just drop my laptop at the Apple store when it brakes and come back 3 day later and pick it up all fixed".

This wile most PC users complain and put as minus on survey every time they do something stupid and have to manually restart the computer (no real repairs needed).


"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki