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Apple has risen to a 10 percent U.S. market share in sales for the first time in years.  (Source: MacLife)

Lenovo posted even bigger international growth.  (Source: Flickr)

  (Source: guardian.co.uk/)
Lenovo wins even bigger in world sales

In a testament to its brilliant marketing, innovative packaging, and strong brand image, Apple, Inc. (AAPL) has reportedly achieved over 10 percent U.S. personal computer market share for the first time since the early 1990s.

Both Gartner, Inc. (IT) and IDC Research, Inc. -- two of the most prestigious market research firms -- have concluded [1][2] that Apple took 10.7 of the U.S. market in calendar quarter 2011.  The researchers used gathered shipment data to draw their conclusions, the most accurate of several market analytics approaches.

While the 10 percent figure represents computers sold in the quarter and not the total percentage of computers in operation, the study shows that consumers are increasingly picking Apple, even as the overall PC market struggles.

Incidentally, Apple's best-selling iPad tablet is cited as a major factor in declining PC sales.  Gartner estimates that sales dropped 5.6 percent year-to-year, while the IDC estimates that sales dipped 4.2 percent.  

Gartner analyst Mikako Kitagawa remarks, "Given the hype around media tablets such as the iPad, retailers were very conservative in placing orders for PCs. Instead, they wanted to secure space for media tablets. Some PC vendors had to lower their inventory through promotions, while others slimmed their product lines at retailers."

But Apple managed to buck the trend it helped create, posting 8.5 percent growth, according to Gartner, or 14.7 percent growth according to the IDC.  Both Gartner and the IDC say Apple is now in third place in PC sales.

Another clear "winner" was Japan's Toshiba Corp. (TYO:6502) who rose 3.3 percent according to Gartner, or 3.7 percent according to the IDC.  Toshiba bumped Taiwanese computer-maker ASUSTEK Computer Inc. (TPE:2357) to sixth place in U.S. sales.

Market-leader Hewlett-Packard Company (HPQ) and the Taiwanese Acer Inc. (TPE:2353) shed market share in the U.S.  In Acer's case, the fall was particularly precipitous, with both Gartner and IDC estimating its drop at over 20 percent.  Acer's fall was precipitated by the mild collapse of the netbook market, a key driver of its sales.

Dell, Inc. (DELL) lost ground to HP, dropping 10.2 percent (according to the IDC) or 9.8 percent (according to Gartner), however it still clung to second place.

Global sales showed anemic 2.3 percent growth (Gartner) or 2.6 percent growth (IDC).  HP and Dell both posted similar world growth and enjoyed the same rankings as in the U.S.  Apple did not rank in global sales.  

In global sales ASUSTEK occupied the fifth spot, with Acer's posting a smaller global lost and dropping to fourth.  Globally the biggest winner was Hong Kong-based Lenovo Group, Ltd. (HKG: 0992) who grew 22.9 percent (IDC) or 22.5 percent (Gartner) to seize third place.  Lenovo's biggest gains were in the U.S. and Japan, markets it has traditionally seen lower sales in.

Apple's rise from obscurity to a solid third place ranking in the U.S. is not without its shortcomings.  Apple has thus far struggled to replicate that growth globally, particularly in markets where price trumps image or where local players have a strong foothold (e.g. Asia).  The rise in market share has also led to a rising number of serious malware attacks on Apple's OS X platform -- a platform that has typically been ignored by hackers, thanks to its small market share.



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RE: You get what you pay for
By macdevdude on 7/14/2011 3:33:37 PM , Rating: -1
quote:
best post ever, I couldn't have put it better than you

*thumbs up*

Hear, hear!

Good to finally hear some common sense amid all this Windows fanboyism.

Let the free market decided... and the free market is picking Apple!


RE: You get what you pay for
By Pirks on 7/14/2011 3:44:48 PM , Rating: 3
Correction: only the wealthy are picking Apple, majority is still picking Windows 'cause it's much cheaper and much more flexible and compatible solution


RE: You get what you pay for
By Methal on 7/17/2011 12:26:57 PM , Rating: 2
Apple is an Idiot company building crap for idiots who think if they spend a ton more they are getting better.


RE: You get what you pay for
By ApfDaMan on 7/14/2011 3:47:25 PM , Rating: 1
The free market isnt buying products based on w00dmans approach. they are completely blind to apples shortcomings, just as the average consumer has no idea about the limitations of a windows system. they are buying them because of their blind love for apple. very few people buy apple because they have legitimate reasons for thinking it is better for them.


RE: You get what you pay for
By Pirks on 7/14/2011 3:52:56 PM , Rating: 4
Even then, if you assume that only blind Apple followers get Apple products, the ever expanding number of such followers must give you a hint Apple is onto something that others don't know and/or don't have. Any kind of the cult can't grow without its leader giving them something. So, Apple thus is giving someting important to people, and this is why its cult is growing.

Uh, I'm basically saying here that there are some solid reasons for the number of Apple followers to grow. You should keep this in mind, it's important.


By snakeInTheGrass on 7/14/2011 10:16:51 PM , Rating: 1
Not thinking, knowing, but we get your point.


RE: You get what you pay for
By lukarak on 7/15/2011 12:43:28 AM , Rating: 2
That's simply not true. It's no fluke that apple sells almost 3/4 of their computers as laptops. There is no blind love for apple. People just don't care about price/performance ratio in this category, especially in the 13'' form factor, that is the most sold one for apple. Design is pretty important, mobility, build quality, and apple is either tied with the competition, or light years ahead in these areas.

Plus, here in Croatia, i can sell my old macbook, almost 4 years old, for around 3000 kunas, which is around $500. My HP 15'', i can't sell for 1500, so around $250, although it was just 7% cheaper when i bought it. I think it would go for $200.


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