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Apple has risen to a 10 percent U.S. market share in sales for the first time in years.  (Source: MacLife)

Lenovo posted even bigger international growth.  (Source: Flickr)

  (Source: guardian.co.uk/)
Lenovo wins even bigger in world sales

In a testament to its brilliant marketing, innovative packaging, and strong brand image, Apple, Inc. (AAPL) has reportedly achieved over 10 percent U.S. personal computer market share for the first time since the early 1990s.

Both Gartner, Inc. (IT) and IDC Research, Inc. -- two of the most prestigious market research firms -- have concluded [1][2] that Apple took 10.7 of the U.S. market in calendar quarter 2011.  The researchers used gathered shipment data to draw their conclusions, the most accurate of several market analytics approaches.

While the 10 percent figure represents computers sold in the quarter and not the total percentage of computers in operation, the study shows that consumers are increasingly picking Apple, even as the overall PC market struggles.

Incidentally, Apple's best-selling iPad tablet is cited as a major factor in declining PC sales.  Gartner estimates that sales dropped 5.6 percent year-to-year, while the IDC estimates that sales dipped 4.2 percent.  

Gartner analyst Mikako Kitagawa remarks, "Given the hype around media tablets such as the iPad, retailers were very conservative in placing orders for PCs. Instead, they wanted to secure space for media tablets. Some PC vendors had to lower their inventory through promotions, while others slimmed their product lines at retailers."

But Apple managed to buck the trend it helped create, posting 8.5 percent growth, according to Gartner, or 14.7 percent growth according to the IDC.  Both Gartner and the IDC say Apple is now in third place in PC sales.

Another clear "winner" was Japan's Toshiba Corp. (TYO:6502) who rose 3.3 percent according to Gartner, or 3.7 percent according to the IDC.  Toshiba bumped Taiwanese computer-maker ASUSTEK Computer Inc. (TPE:2357) to sixth place in U.S. sales.

Market-leader Hewlett-Packard Company (HPQ) and the Taiwanese Acer Inc. (TPE:2353) shed market share in the U.S.  In Acer's case, the fall was particularly precipitous, with both Gartner and IDC estimating its drop at over 20 percent.  Acer's fall was precipitated by the mild collapse of the netbook market, a key driver of its sales.

Dell, Inc. (DELL) lost ground to HP, dropping 10.2 percent (according to the IDC) or 9.8 percent (according to Gartner), however it still clung to second place.

Global sales showed anemic 2.3 percent growth (Gartner) or 2.6 percent growth (IDC).  HP and Dell both posted similar world growth and enjoyed the same rankings as in the U.S.  Apple did not rank in global sales.  

In global sales ASUSTEK occupied the fifth spot, with Acer's posting a smaller global lost and dropping to fourth.  Globally the biggest winner was Hong Kong-based Lenovo Group, Ltd. (HKG: 0992) who grew 22.9 percent (IDC) or 22.5 percent (Gartner) to seize third place.  Lenovo's biggest gains were in the U.S. and Japan, markets it has traditionally seen lower sales in.

Apple's rise from obscurity to a solid third place ranking in the U.S. is not without its shortcomings.  Apple has thus far struggled to replicate that growth globally, particularly in markets where price trumps image or where local players have a strong foothold (e.g. Asia).  The rise in market share has also led to a rising number of serious malware attacks on Apple's OS X platform -- a platform that has typically been ignored by hackers, thanks to its small market share.



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Are people high or just incredibly stupid?
By quiksilvr on 7/14/2011 2:28:45 PM , Rating: -1
Why get a Mac in this day and age? It is cased in aluminum not carbon fiber. And even then, there are aluminum alternatives like the ENVY and other high quality laptops like the VAIO that utterly destroy what Mac offers at the price point.

News flash people! Stop buying it so they bring the prices down to reality. If you keep buying it they won't cut it.




RE: Are people high or just incredibly stupid?
By ClownPuncher on 7/14/11, Rating: 0
RE: Are people high or just incredibly stupid?
By Pirks on 7/14/2011 3:14:15 PM , Rating: 2
quote:
Why get a Mac in this day and age?
Because people buy things not just by specs like GB, GHz, HP and such.
quote:
utterly destroy what Mac offers at the price point
Well, destroying Macs by specs (better GeeBees for the same price) not gonna work. If they want to compete with Macs properly they will have to start destroying Macs not by specs but by the qualities people are actually choose their computers for nowadays.


By AssBall on 7/14/2011 3:20:25 PM , Rating: 4
The whole PC industry has slown down in general mostly because a four year old PC works just as good in everyday software as a brand new one does. Computers are more reliable than ever too. The only people buying new ones every year or more frequently are those who run specialty software, have money burning in their pockets, or as a fashion accessory.

/personal opinion


By ShaolinSoccer on 7/14/2011 4:23:38 PM , Rating: 2
I went to Best Buy with a client of mine to buy a new pc. He had plenty of money. I showed him what all he could do with a PC and how safe he would be if he let me set it up. He took one look at the Apple Mac and bought it because it was "pretty". Good thing he doesn't use it for much...

But hey, to each their own, right? I still got paid because after he saw it, I said "well, it does get less viruses, if any" and he bit...


By Nutzo on 7/14/2011 6:47:55 PM , Rating: 2
Not for long.
At 10% market share, they are going to increasingly attact more malware writters. The Fake AV that has receintly been hitting Mac's is only the begining....


RE: Are people high or just incredibly stupid?
By Taft12 on 7/14/2011 3:17:48 PM , Rating: 2
quote:
...aluminum alternatives like the ENVY and other high quality laptops like the VAIO that utterly destroy what Mac offers at the price point.


Now that Macbooks are on Sandy Bridge, that's just not true anymore unless you're a hardcore gamer (and Mac users generally aren't)

None of the other OEMs can offer OSX which is what many non-techsavvy users prefer, making Mac the only choice right from the start.


RE: Are people high or just incredibly stupid?
By sabbede on 7/14/2011 3:55:43 PM , Rating: 3
But is it actually any better for the non-tech savvy?
Is it really any easier to use? (Windows 7 is pretty simple and intuitive...)
If you start off with the Mac OS, you can become locked into the platform, cutting yourself off from the advantages of other platforms.

Besides, Sandy Bridge ain't no great shakes. CPU/GPU integration has a looong way to go before it can truly compete with discrete units.


By TakinYourPoints on 7/14/2011 4:19:31 PM , Rating: 2
Integrated GPUs make up the majority of laptops out there, mainly since so many are designed around either being big but cheap (ie - any given $600-$800 POS), or light and thin with an emphasis on battery life (ie - 13" MBP or Macbook Air, Lenovo x220, Sony VAIO Z, etc etc). Beefy dedicated GPUs are great but they also require a larger chassis, and form factor and battery life are both very important factors when we are talking about a portable device. Not everyone wants to lug around an 8+ lb behemoth with 2 hours of battery life.

I use both operating systems and while I think that Windows 7 is great on the desktop, OS X is better optimized towards laptops due to the systemwide integration of multitouch trackpad gestures, the UI scaling better towards smaller 15" and 13" displays, and superior power management which yields more battery life compared to if I was running Windows on the same machine. Applicationwise I'm not really missing anything at all (my favorite FTP and IM applications are actually both OS X exclusive, and I'd love a Windows port), and the games I play are generally available on both (Source games, Blizzard games, things like League Of Legends), so whatever.

I have no hate either way, I use and like both platforms, and both have very well defined positives and negatives. I can't think of ditching either. Windows desktop and a Mac laptop is something many of my friends have done and they're all really happy with it.


RE: Are people high or just incredibly stupid?
By Belegost on 7/14/2011 9:25:46 PM , Rating: 3
quote:
the UI scaling better towards smaller 15" and 13" displays,


The who-what now? As someone who has to support a vision-impaired coworker with a MBP, OSX is the worst of the major windowing systems (Windows, OSX, Gnome, KDE) for scaling elements.

Apple does not officially support DPI scaling in any way, and forcing it through devtools/config file adjustments breaks the UI in a way that clearly shows why. Text overlaps or simply cuts off, graphical elements and icons get cropped or overlap.

Even something as simple as changing the UI font size is terrible. Certain elements can be changed, such as the text IN the finder window, but not the text in the folder pane. You can get Tinkertool or the like to force the change, but you quickly realize why that's not available, as once again text ends up hiding under things, or merging together in fun and creative ways.

So as of right now, my friend is running an incredibly expensive 17" MBP at 1280x720 blur mode (yea, downscaling on that panel is painful) just to be able to find the menus.

Funny thing is that half the time he uses my $600 Dell with Win7 to do things because I set a user profile for him with higher DPI settings, and "magically" (am I allowed to use that word with Windows, or is it trademarked?) it just works!


By TakinYourPoints on 7/15/2011 5:34:24 AM , Rating: 1
I'm talking about managing windows and a desktop with limited display space, not font scaling. I should have selected my words better. Expose and Spaces are great tools for managing numerous application windows and the desktop when you only have a 13" or 15" display.

Adjusting from the default font size isn't something I really do in any OS, but pinching with the trackpad or command+shift+plus/minus keys has worked fine for me when I have in email, web browser, etc etc. I completely understand your issues with the menu bar and Finder not being adjustable though. Hopefully they finally fix that (without the need of the accessibility zoom tool) once resolution independence makes it in.


RE: Are people high or just incredibly stupid?
By Tony Swash on 7/14/11, Rating: -1
By sabbede on 7/14/2011 3:44:21 PM , Rating: 2
Apple's great skill seems to be in miniaturization and packaging. That is where they are actually innovative. Of course a good deal of their success comes from skillful marketing, but the marketing only works because they produce a good product in a small, pretty, box.
For example, the MacBook Air is incredibly thin and light; apart from that it is without advantage.
People like that sort of thing though. So they are bought.


RE: Are people high or just incredibly stupid?
By Ushio01 on 7/14/2011 4:16:04 PM , Rating: 1
The are 27 million mors citizens of the USA today than ten years ago so more retards = more Apple buyers.


RE: Are people high or just incredibly stupid?
By Ushio01 on 7/14/2011 4:18:17 PM , Rating: 2
Er I meant to say more :)


RE: Are people high or just incredibly stupid?
By Tony Swash on 7/14/11, Rating: -1
RE: Are people high or just incredibly stupid?
By Pirks on 7/14/2011 7:12:41 PM , Rating: 2
quote:
Apple never uses focus groups or significant market research
Please explain how this could be an advantage? Why researching market is bad?


By snakeInTheGrass on 7/14/2011 10:26:49 PM , Rating: 2
Zune brown? 700 products tailored to every possible whim of every possible consumer instead of making a few products that are better? Maybe because if market research is your #1 guide you have no actual vision?

Dunno. I can't really come up with any reasons either.


RE: Are people high or just incredibly stupid?
By Taft12 on 7/14/2011 11:24:38 PM , Rating: 2
quote:
Please explain how this could be an advantage? Why researching market is bad?


It's certainly not ALWAYS bad, but look no further than the Windows Vista shutdown crapfest for what happens when there's too many cooks in the kitchen:

http://moishelettvin.blogspot.com/2006/11/windows-...

The blog is from the guy who was responsible for that abomination (which has remained mostly the same into Windows 7)


By Pirks on 7/15/2011 12:34:06 AM , Rating: 2
This nice post about how f*cked up and bloated beyong belief MS became since its early years still has no relation to my question about why researching market is bad, sorry!


By Tony Swash on 7/15/2011 4:26:36 AM , Rating: 1
quote:
:Apple never uses focus groups or significant market research Please explain how this could be an advantage? Why researching market is bad?


Before the invention of the car if you had had based your product development on market research into what consumers of transport wanted you would decided to breed a better horse.

The fact that Apple does no traditional market research and yet has produced a string of immensely popular products is in itself an interesting phenomena, unfortunately the scale of Apple phobic piffle on this forum often obscures debate about such interesting topics.


"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg














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