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Nokia is reportedly preparing a marketing blitz for its upcoming Windows Phone launch.  (Source: Technet)

The Pyramid Group predicts Windows Phone 7 will be the top smart phone OS by 2013.  (Source: Engadget)
Campaign will help promote the launch of the company's first Windows Phone 7 smartphones

It's only been months since Finnish phonemaker Nokia Oyj. (HEL:NOK1V), the world's largest maker of mobile phones, announced that it would be adopting Microsoft as its exclusive smartphone operating system provider, phasing out Symbian.  But for those inside the company it must have felt like an eternity. 

While Nokia's engineers were busy cooking up the ideal Windows Phone, the company was taking a nosedive in sales.  In fact, it's expected to lose its global lead to South Korea's Samsung Electronics Comp., Ltd. (SEO:005930), when the latest quarterly numbers come out.

But in October Nokia will finally deliver a "Mango" powered Windows Phone 7 handset, just under a year after Microsoft Corp. (MSFT) launched the platform worldwide.  To support that handset, the company is preparing a $130M USD global advertising campaign, according to UK-based Marketing Magazine.  The campaign will help rebrand Nokia from a Symbian company to a WP7 handset maker.

Windows Phone 7 has struggled since its release last November.  As Microsoft chief executive Steve Ballmer puts it, sales went from "very small to very small", with Microsoft's tiny smartphone market share dipping 35 percent since the launch of WP7.

Still, with the support of a reinvigorated Nokia, WP7 could be headed for a meteoric rise.  Many analysts point out that Android struggled to find its way when it hit the market in 2008.  DailyTech predicted that Windows Phone 7 would eventually hit the second place spot in the smartphone market, a conclusion shared by analysts at top market research firm Gartner, Inc. (IT).   

Pyramid Research makes an even bolder prediction, speculating that Windows Phone 7 will enjoy an even more meteoric rise in 2012 than Android did in 2010, and will attain the market's top spot by 2013.  

That prediction is a bit hard to believe, but you never know.  After all, in a world of chiclet grid smartphones, Windows Phone 7 is really the only smart phone OS maker to have thought well outside the box.  That creative thinking has delivered an intuitive user interface that arguably is one of the best on the market today.



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Analyst forecasts, they are so so predictable....
By fteoath64 on 7/15/2011 4:38:12 AM , Rating: 2
Just because a new product comes from MS and Nokia, does not mean it is going to be a success. You need to look at the target market and state-of-play of the market. The existing mobile OS players are very well entrenched in their eco-system. IOS, Android, RIM. So they can chip into a little of RIM and a little of the Android segment. But the Android segment also has the most number of manufacturers and models. So unless Nokia is willing to "undercut" the opening prices of the handsets very significantly, they will stay #4 in 2013. In fact, but 2014 they might not exist as a company.




By Ramstark on 7/15/2011 7:16:18 PM , Rating: 2
Yeah right and Google will finally uncover his plans for world domination by turning everyone into an Android Zombie...
Please, these people have MBA on analyzing market future and tendencies, don't just try to make everyone else share your opinion.
MS and Nokia are still HUGE companies that are shifting into the future of mobile "environments" as you call them. Apple, and Android will have to reinvent themselves just because they are ALREADY there, so, in order to be innovative and still present themselves as "nice and new" for the market, they will have to follow on their steps...it's already happening now...


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