Microsoft Gives the Same Old Line: No Windows Phone 7 Tablets for You!
July 13, 2011 9:55 AM
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Microsoft's executives have said there's essentially zero chance of seeing a Windows Phone 7 tablet.
Windows Phone 7's "Metro" tiled theme is coming to Windows 8, though, which will be Microsoft's tablet OS of choice.
Company is determined to push Windows 8 as the tablet solution of choice
Those hoping to see the slick tile-based Windows Phone 7 (WP7) mobile operating system grace tablets someday seem condemned to
. Windows Phone president Andy Lees shot down the suggestion once more, speaking at Microsoft Corp.'s (
Worldwide Partners Conference
in Los Angeles, California.
"We view a tablet as a PC", Mr. Lee states. He complains that using WP7 -- a mobile operating system -- on a tablet
would be "in conflict" with Microsoft's vision.
Microsoft's decision to stick to its guns in the face of user demand has
drawn criticism from some
. They point out that Microsoft was pushing tablets as PCs five years ago, and controlled virtually all of the small tablet niche market. With the iPad and the explosion in popularity it became clear that people didn't necessarily want a full PC in their tablet. And yet that is exactly what Microsoft -- who now owns roughly a 1 percent share of the tablet market -- hopes to push.
For better or worse, though, the verdict appears final -- Microsoft's tablets will run Windows 8 late next fall, and until then will run Windows 7.
To be fair, Microsoft is making some serious changes to Windows 8 to make it more tablet friendly. While it isn't putting WP7 on the tablet, it is
incorporating WP7's Metro (active tile) theme
into Windows 8. So Windows 8 on the tablet will likely seem like a hybrid of WP7 and Windows 7.
Mike Angiulo, corporate vice president of Windows Planning, Hardware and PC Ecosystem at Microsoft says the goal of Windows 8 is to make the "user experience a natural extension of the device, from the time you turn on your PC through how you interact with the applications you know and love."
To that end Microsoft is working hard to make Windows 8 tablets and laptops easier to control with touch, easier to connect to networks, and easier to print documents wirelessly. Microsoft is also focusing on converting Windows 8 to
run on ARM architecture CPUs
, which are dominating the mobile architecture landscape, much to the chagrin of rival x86 architecture chipmaker Intel Corp. (
While Windows Phone 7 drew generally enthusiastic reviews for its
cutting-edge user interface
, the phone has experienced little traction in recent months. It is being
by Apple, Inc. (
) whose newest phone is over a year old. And it's also being outsold by market leader Google Inc. (
) whose plethora of Android smart phones have soared in sales.
Steve Ballmer remarked last week that WP7 sales had gone from "very small to very small."
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RE: i don't get it...
7/13/2011 12:00:04 PM
I'm not even an Apple appologist and I just have to laugh at all of these doom and gloom tablet stories.
They keep quoting Q1, which happened right after Christmas (which impacts all tablet makers as this is a common down time for electronics) and was in the lull period where Apple had announced the iPad 2 weeks before it was released.
Notice how even IDC whom first released the quarterly details is still predicting 50+ Million tablets being sold this year? (7.2*4 is ~25 million, that would imply they expect some great quarters going forward, which is most likely backed by grumblings from Apple in which the rumour is that sales have vastly rebounded since Q1)
Android tablet usage has also increased, they now hold around 1/3 of the market and are gaining fast with better tablets being released. So Apple really is no longer the only player in town either.
I would also like to point out that the netbook analogy is terrible when you consider that the tablet market has clearly cannibalized their sales and are at least semi direct competitors.
Thats a hot commodity in my books, at least for consumer electronics that have yet to really enter into the business space. Clearly still a complementary device, but I don't think they are going anywhere, anytime soon..
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