New Netflix Plans/Pricing Announced
July 12, 2011 7:21 PM
comment(s) - last by
Netflix is making two big changes to its plans and prices that will either prove to be successful, or rub subscribers the wrong way
On-demand video streaming and video rental-by-mail company Netflix has enjoyed bundles of success recently, reporting 23.6 million subscribers worldwide this year. But now, Netflix is making
two big changes
to its plans and prices that will either prove to be successful, or
rub subscribers the wrong way
The first new change is the introduction of DVD-only plans. Customers have the option of paying $7.99 for one DVD out at a time, or $11.99 for two DVD's out at a time, but the plan does not allow video streaming to be included.
The second new change is the separation of
and DVD plans. While current plans bundle the two together for $9.99 per month, the new plans will be either DVD only or video streaming only. A DVD-only plan with one out at a time costs $7.99 per month, and a video streaming-only plan costs $7.99 per month. No longer can they be bundled together.
If a subscriber wants both plans, the monthly cost is $15.98 per month.
According to Netflix, the reason for these changes is to
for DVD by mail, and the current $9.99 plan (which is $7.99 for streaming and an extra $2 for DVDs by mail) does not make sense financially. Netflix believes DVDs should not just be a $2 add-on cost, but a broader, individual plan of its own. Also, Netflix wants to ensure the long life of DVD by mail options.
These changes are effective immediately for new members, but for existing members, these changes are effective September 1, 2011.
This article is over a month old, voting and posting comments is disabled
7/13/2011 5:25:27 PM
Yep, they will be losing $7 per month from me alone. I have the 2 DVDs at a time plan and am paying $14.99 + tax/fees (comes out to $16.38), and now they want to split it up and increase the rate to $7.99 + $11.99 per month and jack me for another $5? Kiss my you-know-what. The only reason I'm going to keep the streaming for now is because my girlfriend's kids love watching TV shows on it. Unless they improve dramatically I'm jumping ship completely when a better alternative comes along.
As an aside, they say you're paying an extra $2 per month for the DVD, yet for 2 DVDs at a time they charge an extra $5. I call shenanigans. To me that says you were paying $5+ for the DVDs and the rest for the streaming on the $9.99 plan. The reason for the + is because usually you get a discount for higher quantity, so the first DVD was likely more akin to $6-$7 per month. I hate BS marketing that just tries to excuse stupid decisions.
"DailyTech is the best kept secret on the Internet." -- Larry Barber
Sharing Netflix Password May Soon be a Crime in Tennessee
June 2, 2011, 12:24 PM
Netflix Gobbles 29.7 Percent of Peak Downstream Traffic in North America
May 18, 2011, 6:24 AM
Netflix Dominates Digital Movies Streaming
March 15, 2011, 2:02 PM
Amazon's New "Pantry" Service to Compete with Costco, Sam's Club
December 13, 2013, 11:26 AM
Quick Note: Former Googler Becomes Director of U.S. Patent and Trademark Office
December 12, 2013, 10:42 AM
AT&T Launches U-verse with GigaPower Network in Austin, Texas
December 11, 2013, 5:14 PM
Harlem to Receive U.S.' Largest Free Wi-Fi Network
December 11, 2013, 11:48 AM
Google's First Asian Data Centers Now Operational
December 11, 2013, 8:50 AM
Seattle's High-Speed Internet Rollout Delayed Due to Financial Issues
December 10, 2013, 12:14 PM
Most Popular Articles
Experts: Masturbation Prevents Cancer, Diabetes, Insomnia, and Depression
December 6, 2013, 2:01 PM
Report: Windows 8.2 Revives Start Menu, Runs Metro Apps in Desktop Mode
December 10, 2013, 2:56 PM
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Houses Passes "Anti-Troll" Innovation Act With Pro-Apple, Microsoft Edits
December 9, 2013, 8:55 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information