New Netflix Plans/Pricing Announced
July 12, 2011 7:21 PM
comment(s) - last by
Netflix is making two big changes to its plans and prices that will either prove to be successful, or rub subscribers the wrong way
On-demand video streaming and video rental-by-mail company Netflix has enjoyed bundles of success recently, reporting 23.6 million subscribers worldwide this year. But now, Netflix is making
two big changes
to its plans and prices that will either prove to be successful, or
rub subscribers the wrong way
The first new change is the introduction of DVD-only plans. Customers have the option of paying $7.99 for one DVD out at a time, or $11.99 for two DVD's out at a time, but the plan does not allow video streaming to be included.
The second new change is the separation of
and DVD plans. While current plans bundle the two together for $9.99 per month, the new plans will be either DVD only or video streaming only. A DVD-only plan with one out at a time costs $7.99 per month, and a video streaming-only plan costs $7.99 per month. No longer can they be bundled together.
If a subscriber wants both plans, the monthly cost is $15.98 per month.
According to Netflix, the reason for these changes is to
for DVD by mail, and the current $9.99 plan (which is $7.99 for streaming and an extra $2 for DVDs by mail) does not make sense financially. Netflix believes DVDs should not just be a $2 add-on cost, but a broader, individual plan of its own. Also, Netflix wants to ensure the long life of DVD by mail options.
These changes are effective immediately for new members, but for existing members, these changes are effective September 1, 2011.
This article is over a month old, voting and posting comments is disabled
7/13/2011 8:39:39 AM
No he is saying he doesn't care because they explicitly are making very high profits and got greedy. The majority of people who buy netflix for streaming are not going to be using the dvd plan. The pr is crap, the reasoning is crap, and the viewpoint is crap. This is not selling dvd for $2 more, this is selling an additional infrequently utilized service to an existing customer base and increasing revenue/attach rates.
The price of 7.95 for streaming only is not what netflix will likely incur wit their costs (given their profit margins now) but what a panel determines their customer base is willing to pay- I bet they could make a profit selling it for 2.95... Instead of looking at it as dvd for only $2 more one could argue it's dvd for $7 more and the streaming is reduced to 2.95 in that package.
Most people who sign up for streaming are choosing the dvd service as a safeguard in case their favorite show/movie is not available streaming. This acts like insurance to lure new customers and keep short term members. They don't exactly offer a unique service here.
Maybe they should allow a "voucher" towards 1 dvd rental of 7 days per month or similar to appease streamers?
Netflix has tempted me in the past, and I do not currently have an account - but I can say for sure now I would NOT sign up. I would primarily use streaming and occasionally use rental but now find the bundle pricing of the 2 to not be a good value.
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Sharing Netflix Password May Soon be a Crime in Tennessee
June 2, 2011, 12:24 PM
Netflix Gobbles 29.7 Percent of Peak Downstream Traffic in North America
May 18, 2011, 6:24 AM
Netflix Dominates Digital Movies Streaming
March 15, 2011, 2:02 PM
FBI's Facial Recognition Database to Have 52 Million Criminal, Non-Criminal Photos by 2015
April 15, 2014, 2:56 PM
Microsoft's Anti-Google "Scroogled" Campaign May Have Ended
April 15, 2014, 2:44 PM
FAA Requiring All Flights to Have GPS Tracking System by 2020
April 15, 2014, 1:25 PM
Google Updates Terms of Service to Disclose Email Scanning for Targeted Ads
April 15, 2014, 9:29 AM
Netflix Speeds Increase for Comcast Users Following Recent Agreement
April 14, 2014, 8:02 PM
44 Percent of Twitter's Total Users Have Never Sent a Tweet
April 14, 2014, 7:55 AM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
Taiwan's AOU Claims to Have World's Highest-Res. OLED Smartphone Display
April 11, 2014, 1:44 PM
Navy Prepares for Historic First Live Test of a Rail Gun at Sea in 2016
April 9, 2014, 2:06 PM
It's Very Likely Neanderthals and Humans Had Sex, Produced Offspring
April 10, 2014, 8:40 PM
Cops at Historically Troubled LAPD are Sabotaging Digital Recording Devices
April 9, 2014, 11:10 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information