New Netflix Plans/Pricing Announced
July 12, 2011 7:21 PM
comment(s) - last by
Netflix is making two big changes to its plans and prices that will either prove to be successful, or rub subscribers the wrong way
On-demand video streaming and video rental-by-mail company Netflix has enjoyed bundles of success recently, reporting 23.6 million subscribers worldwide this year. But now, Netflix is making
two big changes
to its plans and prices that will either prove to be successful, or
rub subscribers the wrong way
The first new change is the introduction of DVD-only plans. Customers have the option of paying $7.99 for one DVD out at a time, or $11.99 for two DVD's out at a time, but the plan does not allow video streaming to be included.
The second new change is the separation of
and DVD plans. While current plans bundle the two together for $9.99 per month, the new plans will be either DVD only or video streaming only. A DVD-only plan with one out at a time costs $7.99 per month, and a video streaming-only plan costs $7.99 per month. No longer can they be bundled together.
If a subscriber wants both plans, the monthly cost is $15.98 per month.
According to Netflix, the reason for these changes is to
for DVD by mail, and the current $9.99 plan (which is $7.99 for streaming and an extra $2 for DVDs by mail) does not make sense financially. Netflix believes DVDs should not just be a $2 add-on cost, but a broader, individual plan of its own. Also, Netflix wants to ensure the long life of DVD by mail options.
These changes are effective immediately for new members, but for existing members, these changes are effective September 1, 2011.
This article is over a month old, voting and posting comments is disabled
7/13/2011 8:35:13 AM
At first I was angry at this but then I realized I just don't care about the DVD option so this is actually a $2 price cut for me. If there is a DVD I really want to rent Redbox is always open for $1 a night.
I wonder what long term effects this will have on Netflix though. There will be no mass exodus that everyone is talking about because even at $15.98 a month there is no competition in that price range. I do think that there will be a lot of people who just abandon DVDs altogether and do what I'm about to do. I don't know the companies financials but I know the business was built on DVDs in the mail. I think they will lose a lot of that business.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
Sharing Netflix Password May Soon be a Crime in Tennessee
June 2, 2011, 12:24 PM
Netflix Gobbles 29.7 Percent of Peak Downstream Traffic in North America
May 18, 2011, 6:24 AM
Netflix Dominates Digital Movies Streaming
March 15, 2011, 2:02 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Aereo Now Claims It's a Cable Company, Reveals it Has Very Few Customers
July 22, 2014, 4:20 PM
Edward Snowden Presents Tech to Stop Government Spying
July 21, 2014, 12:00 PM
Verizon FiOS Network Upgrade Brings Symmetrical Upload/Download Speeds
July 21, 2014, 8:33 AM
Amazon Launches First Fire Phone TV Spot, Spends 30 Seconds Promoting Prime
July 18, 2014, 11:17 AM
Samsung Continues to Pick on Apple's iPad in Two New Commercials
July 13, 2014, 5:35 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Toyota Scientist: Autonomous Vehicles May Lead to Increased Fuel Consumption, Pollution
July 18, 2014, 2:42 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information