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Netflix is making two big changes to its plans and prices that will either prove to be successful, or rub subscribers the wrong way

On-demand video streaming and video rental-by-mail company Netflix has enjoyed bundles of success recently, reporting 23.6 million subscribers worldwide this year. But now, Netflix is making two big changes to its plans and prices that will either prove to be successful, or rub subscribers the wrong way.

The first new change is the introduction of DVD-only plans. Customers have the option of paying $7.99 for one DVD out at a time, or $11.99 for two DVD's out at a time, but the plan does not allow video streaming to be included.

The second new change is the separation of video streaming and DVD plans. While current plans bundle the two together for $9.99 per month, the new plans will be either DVD only or video streaming only. A DVD-only plan with one out at a time costs $7.99 per month, and a video streaming-only plan costs $7.99 per month. No longer can they be bundled together.

If a subscriber wants both plans, the monthly cost is $15.98 per month.

According to Netflix, the reason for these changes is to meet demand for DVD by mail, and the current $9.99 plan (which is $7.99 for streaming and an extra $2 for DVDs by mail) does not make sense financially. Netflix believes DVDs should not just be a $2 add-on cost, but a broader, individual plan of its own. Also, Netflix wants to ensure the long life of DVD by mail options.

These changes are effective immediately for new members, but for existing members, these changes are effective September 1, 2011.

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Gotta switch, then
By hyvonen on 7/12/2011 7:39:31 PM , Rating: 2
I was thoroughly enjoying my one bluray per week, but as soon as september hits, I guess I gotta start using the RedBox service for my bluray needs (or go to the local video store that rents blurays for $1 per night).

I might start looking for other stream options as well. The BluRay+HDstream combo was what kept me from even looking at other options. Now that's out the window so...

RE: Gotta switch, then
By AssBall on 7/12/2011 8:26:40 PM , Rating: 2
I'm in the same boat, gonna hit up redbox or something else for stuff I can't find on instant when this comes down.

RE: Gotta switch, then
By Bonesdad on 7/12/2011 11:08:27 PM , Rating: 2
Redbox selection blows worse than Netflix streaming selection. It's fine if you only want to rent Hollywood blockbusters, but try to find something a little out of the ordinary and you're screwed. I won't use Redbox.

RE: Gotta switch, then
By AssBall on 7/12/2011 11:39:50 PM , Rating: 2
Hmm i watch a lot of foreign... so maybe I will kill the streaming side of the plan instead of the DVD side.

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