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Comscore says Apple is number one in U.S. market share for a single manufacturer, though Android overall outnumbers it 1.5:1.  (Source: ComScore)

Apple's ranking is impressive, given that it's newest handset is over a year old.  (Source: Apple)
New study indicates Apple is the top single manufacturer, but there's a few disclaimers to consider

Internet data mining isn't the most accurate way to track smartphones, as it can be biased by usage patterns; that said it does give a decent rough estimate of market share.  Market research firm ComScore's latest internet traffic-based market share analysis delivers the controversial conclusion that Apple is the top single smart phone manufacturer in the United States.

Before proclaiming "Apple is #1!", it's important to point out that this is not a “by operating system” market share comparison.  If you combine the market shares of Motorola Solutions Inc. (MSI), Samsung Electronics Comp., Ltd. (SEO:005930), HTC Corp. (TPE:2498), and LG Electronics Inc. (SEO:066570) (11.4, 8.9, 11.8, and 4.8 percent, respectively) you get 36.9 percent, nearly 50 percent more than Apple's 26.6 percent.  Granted, those manufacturers also sell Windows Phone 7 handsets (Microsoft Corp. (MSFT)), but that market share is likely only a small percentage of that total.

It's also important to consider that Apple's worldwide sales are still lower than Samsung's and that it's being outsold nearly two-to-one by Android.  In other words, Apple is doing better in the U.S., where Android outsells it approximately 1.5:1, versus the world where Android outsells it approximately 2:1.

That said, Apple deserves plenty of credit for earning the top spot in this ranking -- especially since it only has two relatively old products, the iPhone 4 (12 months old) and iPhone 3GS (2 years old), on the market.

Other interesting observations are that despite all the doom and gloom surrounding Canadian smartphone maker Research in Motion, Ltd. (TSE:RIM), it still is maintain a sporty 24.7 percent market share.  It's also telling that Microsoft's favorite hardware partner, Finland's Nokia (HEL:NOK1V), could only muster a meager 2.1 percent market share.

And then there's Hewlett-Packard, Comp. (HPQ), who like Nokia is struggling.  HP earned just a hair more market share -- 2.7 percent.  However, unless its plans to license its smartphone OS to third-party hardware makers comes through big time, it seems to be condemned to a role as a bit player.

Apple, along with Microsoft are suing Android's top handset makers to force them out of the top spot -- or out of the market altogether.  And Apple is also eagerly awaiting the launch of a new iPhone in September, which is expected to be a relatively minor refresh.



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RE: ignore the trolls
By jbelkin on 7/12/2011 4:39:38 PM , Rating: 2
The article is incomplete because it makes the incorrect assumption that one Android phone is the same as another when often times you cannot transfer apps from one Android phone to another from the SAME manufacturer. Each Android OS is a standalone OS - then layered on top of a telco skin, you really have hundreds of incompatible Android OS versions. But in the case of this feature, it purports to list manufacturer OS by market share but then makes the incorrect assumption that all Android OSes should be lumped together - an assumption tacked onto the end of the article. Now, if Android werre a real OS that garner revenue for Google - then it would be an apt comparison to show that Google is making revenue from dozens of sources but since Android is a free OS giveaway for search eyeballs, AND incompatible between manufacturers - Android should be divided as HTC Android, Moto Android, etc, etc ... then of course to be 100% correct - Verizon HTC Android, Verizon Moto Android, etc, etc ... but that does require a little insight into the market instead of a quick surface info scan. And of course, the final measuring stick. Apple makes 50% of all the profits in the smartphone market with 2 phones. The other 300+ phones split the remaining 50%.


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