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Comscore says Apple is number one in U.S. market share for a single manufacturer, though Android overall outnumbers it 1.5:1.  (Source: ComScore)

Apple's ranking is impressive, given that it's newest handset is over a year old.  (Source: Apple)
New study indicates Apple is the top single manufacturer, but there's a few disclaimers to consider

Internet data mining isn't the most accurate way to track smartphones, as it can be biased by usage patterns; that said it does give a decent rough estimate of market share.  Market research firm ComScore's latest internet traffic-based market share analysis delivers the controversial conclusion that Apple is the top single smart phone manufacturer in the United States.

Before proclaiming "Apple is #1!", it's important to point out that this is not a “by operating system” market share comparison.  If you combine the market shares of Motorola Solutions Inc. (MSI), Samsung Electronics Comp., Ltd. (SEO:005930), HTC Corp. (TPE:2498), and LG Electronics Inc. (SEO:066570) (11.4, 8.9, 11.8, and 4.8 percent, respectively) you get 36.9 percent, nearly 50 percent more than Apple's 26.6 percent.  Granted, those manufacturers also sell Windows Phone 7 handsets (Microsoft Corp. (MSFT)), but that market share is likely only a small percentage of that total.

It's also important to consider that Apple's worldwide sales are still lower than Samsung's and that it's being outsold nearly two-to-one by Android.  In other words, Apple is doing better in the U.S., where Android outsells it approximately 1.5:1, versus the world where Android outsells it approximately 2:1.

That said, Apple deserves plenty of credit for earning the top spot in this ranking -- especially since it only has two relatively old products, the iPhone 4 (12 months old) and iPhone 3GS (2 years old), on the market.

Other interesting observations are that despite all the doom and gloom surrounding Canadian smartphone maker Research in Motion, Ltd. (TSE:RIM), it still is maintain a sporty 24.7 percent market share.  It's also telling that Microsoft's favorite hardware partner, Finland's Nokia (HEL:NOK1V), could only muster a meager 2.1 percent market share.

And then there's Hewlett-Packard, Comp. (HPQ), who like Nokia is struggling.  HP earned just a hair more market share -- 2.7 percent.  However, unless its plans to license its smartphone OS to third-party hardware makers comes through big time, it seems to be condemned to a role as a bit player.

Apple, along with Microsoft are suing Android's top handset makers to force them out of the top spot -- or out of the market altogether.  And Apple is also eagerly awaiting the launch of a new iPhone in September, which is expected to be a relatively minor refresh.



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RE: ignore the trolls
By kmmatney on 7/12/2011 12:29:16 PM , Rating: 5
It's not just marketing - they make a good phone. My 3GS has just hit the 2 year mark and still gets much better battery life than any new Android Phone. Free tethering is nice as well. I'm not sure what a new faster phone would do for me, except for having a bigger screen (which would be nice at times).

I'm quite familiar with Android (my wife has an LG Android phone running Froyo, and I also have a rooted Nook running Gingerbread) but overall I think iOS is better for the average user, and Apple has great hardware.

I do like my Nook, but only bought it because it was $189 (refurbished). While having flash enabled is a nice feature, overall Flash has been more annoying than helpful on the tablet...


RE: ignore the trolls
By headbox on 7/13/2011 11:35:07 AM , Rating: 1
Mick has only two "journalism" modes: bash Apple and bash renewable energy. It's a shame someone so blatantly biased is allowed to post on a "news" site instead of keeping it to his tantrum blog. It's also a shame his "journalism" is linked on the side-bar at Anandtech, where I go to read tech reviews and inadvertently end up reading his tired rhetoric by accident.


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