backtop


Print 48 comment(s) - last by Bad-Karma.. on Jul 11 at 2:35 AM

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly

It's not uncommon to see people typing away on laptops and tablets at establishments like Starbucks. However, it seems odd to think of people heading to a Taco Bell to catch up on some work while satisfying a late-night taco craving. Nevertheless, restaurants and fast food chains are hopping on the free Wi-Fi bandwagon too, and Taco Bell is no exception. 

IndoorDIRECT Inc., which owns The Restaurant Entertainment Network, has struck a deal with Taco Bell to be the first to install an in-store television network and free Wi-Fi for customers. 

"We're delighted to be a national partner for Taco Bell," said Michael Winton, President and Co-Founder of indoorDIRECT. "This agreement grows from the success of indoorDIRECT's pilot program in more than a dozen Taco Bell restaurants… Guests will be able to interact with the network by downloading music seen on our show, receiving opt-in text messages, engaging in social media campaigns and accessing free Wi-Fi."

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly. The installation is expected to be completed by 2015, and reports have not noted the duration of the agreement, but did add that it is long term. 

"Our consumers come to us for great tasting tacos and burritos, and now we're enriching their experience with the addition of indoorDIRECT's Restaurant Entertainment Network," said David Ovens, Chief Marketing Officer for Taco Bell.

"As the value leader in quick-service restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our customers connected with their friends."



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: I wonder??
By Bad-Karma on 7/11/2011 2:35:14 AM , Rating: 2
If you make it down to Tucson or Phoenix, try Filibertos for really good Mexican food, They cater to both authentic and "Americanized" tastes. Absolutely amazing.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki