It's not uncommon to see people typing away on
laptops and tablets at establishments like Starbucks. However, it seems odd to
think of people heading to a Taco Bell to catch up on some work
while satisfying a late-night taco craving. Nevertheless, restaurants and fast
food chains are hopping on the free Wi-Fi bandwagon too, and Taco Bell is no
Inc., which owns The Restaurant Entertainment Network, has struck a deal
with Taco Bell to be the first to install an
in-store television network and free Wi-Fi for
"We're delighted to be a national partner for
Taco Bell," said Michael Winton, President and Co-Founder of indoorDIRECT.
"This agreement grows from the success of indoorDIRECT's pilot program in
more than a dozen Taco Bell restaurants… Guests will be able to interact with
the network by downloading music seen on our show, receiving opt-in text
messages, engaging in social media campaigns and accessing free Wi-Fi."
The Restaurant Entertainment Network will be
installed in all 5,600 Taco Bell's throughout the United States, which will
reach about 48 million Taco Bell customers monthly. The installation is
expected to be completed by 2015, and reports have not noted the duration of
the agreement, but did add that it is long term.
"Our consumers come to us for great
tasting tacos and burritos, and now we're enriching their experience with
the addition of indoorDIRECT's Restaurant Entertainment Network," said
David Ovens, Chief Marketing Officer for Taco Bell.
"As the value leader in quick-service
restaurants, The Restaurant Entertainment Network will add even greater value to
the Taco Bell experience and feature engaging content such as music, lifestyle,
entertainment and sports, and also free Wi-Fi to keep our customers connected
with their friends."