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The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly

It's not uncommon to see people typing away on laptops and tablets at establishments like Starbucks. However, it seems odd to think of people heading to a Taco Bell to catch up on some work while satisfying a late-night taco craving. Nevertheless, restaurants and fast food chains are hopping on the free Wi-Fi bandwagon too, and Taco Bell is no exception. 

IndoorDIRECT Inc., which owns The Restaurant Entertainment Network, has struck a deal with Taco Bell to be the first to install an in-store television network and free Wi-Fi for customers. 

"We're delighted to be a national partner for Taco Bell," said Michael Winton, President and Co-Founder of indoorDIRECT. "This agreement grows from the success of indoorDIRECT's pilot program in more than a dozen Taco Bell restaurants… Guests will be able to interact with the network by downloading music seen on our show, receiving opt-in text messages, engaging in social media campaigns and accessing free Wi-Fi."

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly. The installation is expected to be completed by 2015, and reports have not noted the duration of the agreement, but did add that it is long term. 

"Our consumers come to us for great tasting tacos and burritos, and now we're enriching their experience with the addition of indoorDIRECT's Restaurant Entertainment Network," said David Ovens, Chief Marketing Officer for Taco Bell.

"As the value leader in quick-service restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our customers connected with their friends."



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RE: ?
By Brandon Hill (blog) on 7/6/2011 1:05:17 PM , Rating: 2
People said the same thing when McDs did it. I wonder how that's working out for them...


RE: ?
By Motoman on 7/6/2011 1:41:26 PM , Rating: 2
Well, based on my own observations, I see people with their laptops out at McD's - but not a lot. And further, the point I was trying to make was that I kind of doubt that the availability of wi-fi factored into their decision to eat at McD's that day.

I think that at best, it's something that you may avail yourself of since you're there already (I'll just whip out my laptop and do some email while I'm eating), but not something that's going to sway whether or not you eat at a particular fast food restaurant.


RE: ?
By The0ne on 7/6/2011 1:52:11 PM , Rating: 2
That's really because restaurant chains isn't totally catered to the computer/electronics consumer, yet. The reason why cafe's are popular is because they have outlets. Plus, many are hanging around cafe's to "show off" one thing or another and not really there to read, do some work or what have you. So cafe's and bookstore works nice for that type. I have no problem doing my work in Taco Bell if they have an outlet :D


RE: ?
By Souka on 7/6/2011 2:40:08 PM , Rating: 1
Mmm... Eating a Cruncy Taco while working on a laptop...crunch...ploop...oops...


RE: ?
By Reclaimer77 on 7/6/2011 1:48:49 PM , Rating: 2
quote:
People said the same thing when McDs did it. I wonder how that's working out for them...


I'm sure that stimulus money had something to do with it. When you already own a wildly successful business and are handed free money for no reason, hey, why not throw in some WiFi.

But I digress; fuck McDonalds.


RE: ?
By Reclaimer77 on 7/6/2011 5:36:48 PM , Rating: 2
lol so wait, who's the idiot on here who actually thought the most profitable fast food giant in this country needed stimulus money? Please show yourself, I wanna take you apart.


RE: ?
By nafhan on 7/6/2011 1:55:55 PM , Rating: 3
The McD's near me usually has a few people on laptops, and it's actually somewhat annoying. It appears that people who bring laptops to places with wifi feel like they need a four person table. A couple times this has meant me and my kids have to eat at separate two person tables while three of the four person tables are each being taken up by a single person on a laptop. Rude.


RE: ?
By chmilz on 7/6/2011 5:54:58 PM , Rating: 4
Maybe make your kids a sandwich instead.


RE: ?
By nafhan on 7/7/2011 10:15:51 AM , Rating: 1
So, if you walk into a restaurant with inadequate seating, you go home and make sandwiches? I'm glad that works for you...


RE: ?
By Omega215D on 7/6/2011 2:12:02 PM , Rating: 2
In NYC many of the McDonalds are looking more like their European McDonalds and I see plenty of people using their laptops or smartphones. I actually like this better than Starbucks because I like the food and the prices aren't outrageous.


RE: ?
By frobizzle on 7/6/2011 4:42:05 PM , Rating: 2
European McDonalds??

Does that mean that they call their Quarter Pounders, the Royale?


"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher

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