Print 48 comment(s) - last by Bad-Karma.. on Jul 11 at 2:35 AM

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly

It's not uncommon to see people typing away on laptops and tablets at establishments like Starbucks. However, it seems odd to think of people heading to a Taco Bell to catch up on some work while satisfying a late-night taco craving. Nevertheless, restaurants and fast food chains are hopping on the free Wi-Fi bandwagon too, and Taco Bell is no exception. 

IndoorDIRECT Inc., which owns The Restaurant Entertainment Network, has struck a deal with Taco Bell to be the first to install an in-store television network and free Wi-Fi for customers. 

"We're delighted to be a national partner for Taco Bell," said Michael Winton, President and Co-Founder of indoorDIRECT. "This agreement grows from the success of indoorDIRECT's pilot program in more than a dozen Taco Bell restaurants… Guests will be able to interact with the network by downloading music seen on our show, receiving opt-in text messages, engaging in social media campaigns and accessing free Wi-Fi."

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly. The installation is expected to be completed by 2015, and reports have not noted the duration of the agreement, but did add that it is long term. 

"Our consumers come to us for great tasting tacos and burritos, and now we're enriching their experience with the addition of indoorDIRECT's Restaurant Entertainment Network," said David Ovens, Chief Marketing Officer for Taco Bell.

"As the value leader in quick-service restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our customers connected with their friends."

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RE: I wonder??
By MrTeal on 7/6/2011 12:46:21 PM , Rating: 2
You like the steak but won't eat the beef?

This might come a little late since by 2015 many of the people who'd benefit from this will already have internet connected smartphones, but this is great for travelers. If you're passing through an area you don't know well, it's nice to be able to have the internet available when you stop and take a piss or grab a bite to eat. If you know every Taco Bell has free WiFi, that might make the decision of where to stop a little easier.

RE: I wonder??
By stirfry213 on 7/6/2011 1:02:30 PM , Rating: 2
While you have a point, if wireless carriers keep on their current trend, only the rich will be able to afford the data plans. So wifi where ever you can get it is good.

On a side note, they should have put a pic from demolition man on this article. Maybe this one?

RE: I wonder??
By Reclaimer77 on 7/6/2011 2:09:55 PM , Rating: 2
You like the steak but won't eat the beef?

Me too. But it's not from some moronic belief that their beef isn't "beef". I just don't like the seasoning they use in their beef, it's not spicy enough or something. My home made tacos taste much better. But their big-ass steak burrito? mmmm good. And the quesadilla too.

RE: I wonder??
By Digimonkey on 7/6/2011 3:53:03 PM , Rating: 2
I believe he was amused at the wording since steak is beef, but that's the way it's worded in Mexican restaurants. Asking for a taco with hamburger would just be confusing.

RE: I wonder??
By Mitch101 on 7/6/2011 4:49:30 PM , Rating: 2
You need to go to the green burrito in LA and order a BIG ED.

RE: I wonder??
By Reclaimer77 on 7/6/2011 5:39:01 PM , Rating: 2
Is there one in Arizona? I'm heading there later this year, I would look it up!

RE: I wonder??
By Bad-Karma on 7/11/2011 2:35:14 AM , Rating: 2
If you make it down to Tucson or Phoenix, try Filibertos for really good Mexican food, They cater to both authentic and "Americanized" tastes. Absolutely amazing.

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