Print 48 comment(s) - last by Bad-Karma.. on Jul 11 at 2:35 AM

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly

It's not uncommon to see people typing away on laptops and tablets at establishments like Starbucks. However, it seems odd to think of people heading to a Taco Bell to catch up on some work while satisfying a late-night taco craving. Nevertheless, restaurants and fast food chains are hopping on the free Wi-Fi bandwagon too, and Taco Bell is no exception. 

IndoorDIRECT Inc., which owns The Restaurant Entertainment Network, has struck a deal with Taco Bell to be the first to install an in-store television network and free Wi-Fi for customers. 

"We're delighted to be a national partner for Taco Bell," said Michael Winton, President and Co-Founder of indoorDIRECT. "This agreement grows from the success of indoorDIRECT's pilot program in more than a dozen Taco Bell restaurants… Guests will be able to interact with the network by downloading music seen on our show, receiving opt-in text messages, engaging in social media campaigns and accessing free Wi-Fi."

The Restaurant Entertainment Network will be installed in all 5,600 Taco Bell's throughout the United States, which will reach about 48 million Taco Bell customers monthly. The installation is expected to be completed by 2015, and reports have not noted the duration of the agreement, but did add that it is long term. 

"Our consumers come to us for great tasting tacos and burritos, and now we're enriching their experience with the addition of indoorDIRECT's Restaurant Entertainment Network," said David Ovens, Chief Marketing Officer for Taco Bell.

"As the value leader in quick-service restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our customers connected with their friends."

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I wonder??
By AEvangel on 7/6/2011 12:22:45 PM , Rating: 2
When they will be putting real meat into the tacos??

RE: I wonder??
By flyingpants1 on 7/6/2011 12:33:10 PM , Rating: 5
Can you stop spewing this BS?

RE: I wonder??
By Shig on 7/6/2011 12:37:05 PM , Rating: 2
Their chicken and steak is pretty decent, I don't eat the 'beef'.

On topic - more free wifi, always good :)

RE: I wonder??
By MrTeal on 7/6/2011 12:46:21 PM , Rating: 2
You like the steak but won't eat the beef?

This might come a little late since by 2015 many of the people who'd benefit from this will already have internet connected smartphones, but this is great for travelers. If you're passing through an area you don't know well, it's nice to be able to have the internet available when you stop and take a piss or grab a bite to eat. If you know every Taco Bell has free WiFi, that might make the decision of where to stop a little easier.

RE: I wonder??
By stirfry213 on 7/6/2011 1:02:30 PM , Rating: 2
While you have a point, if wireless carriers keep on their current trend, only the rich will be able to afford the data plans. So wifi where ever you can get it is good.

On a side note, they should have put a pic from demolition man on this article. Maybe this one?

RE: I wonder??
By Reclaimer77 on 7/6/2011 2:09:55 PM , Rating: 2
You like the steak but won't eat the beef?

Me too. But it's not from some moronic belief that their beef isn't "beef". I just don't like the seasoning they use in their beef, it's not spicy enough or something. My home made tacos taste much better. But their big-ass steak burrito? mmmm good. And the quesadilla too.

RE: I wonder??
By Digimonkey on 7/6/2011 3:53:03 PM , Rating: 2
I believe he was amused at the wording since steak is beef, but that's the way it's worded in Mexican restaurants. Asking for a taco with hamburger would just be confusing.

RE: I wonder??
By Mitch101 on 7/6/2011 4:49:30 PM , Rating: 2
You need to go to the green burrito in LA and order a BIG ED.

RE: I wonder??
By Reclaimer77 on 7/6/2011 5:39:01 PM , Rating: 2
Is there one in Arizona? I'm heading there later this year, I would look it up!

RE: I wonder??
By Bad-Karma on 7/11/2011 2:35:14 AM , Rating: 2
If you make it down to Tucson or Phoenix, try Filibertos for really good Mexican food, They cater to both authentic and "Americanized" tastes. Absolutely amazing.

RE: I wonder??
By spread on 7/6/11, Rating: 0
RE: I wonder??
By Motoman on 7/6/2011 2:06:08 PM , Rating: 1

Citation please.

You're just regurgitating the moronic BS the dipsh!ts that filed suit made up. Once they realized they were about to be proven to be idiots in a court of law, they dropped the case...without TB doing anything at all.

...other than confirming that they use 100% USDA ground beef, which is then seasoned/sauced, resulting in seasoned beef that was something like 88% meat and 12% seasoning/sauce. Like every other mexican restaurant on the planet.

RE: I wonder??
By ClownPuncher on 7/6/2011 3:25:07 PM , Rating: 2
Taco Bell is a Mexican restaurant now?

RE: I wonder??
By MrTeal on 7/6/2011 4:44:18 PM , Rating: 2
In the same way that P.F. Chang's is a Chinese restaurant and Edo is a Japanese restaurant, yes it is.

RE: I wonder??
By kmmatney on 7/6/2011 8:24:31 PM , Rating: 3
Taco Bell is crap.

Taco Bell is not Mexican food. They have tried to open stores in Mexico and they have failed badly. Your analogy doesn't work - I have been to China several times, and I can say that P.F. Chang's is very much like a good restaurant that you'd find in China. You can also get food very much like Edo in Japan. However, you can't get Taco Bell crap in Mexico.

If you want decent Mexican fast food from a chain, you need to check out Taco Bueno or Taco Cabana, both based in Texas.

RE: I wonder??
By Motoman on 7/7/2011 9:59:13 AM , Rating: 1
The thing about your opinion one cares.

TB is an enormous chain...selling, I'm guessing, many millions of tacos every day.

If it was "crap" as you say, reckon they'd sell that much food?

Argue all you want to that it's not "mexican" food - there's really no point in the arguement. At worst it's Americanized mexican food...and while it certainly isn't the same thing as what you get at a "real" mexican restaurant...well, it's fast food. So get over it.

RE: I wonder??
By ClownPuncher on 7/7/2011 12:37:05 PM , Rating: 3
PF Changs is not like real Chinese food. It is also not good.

RE: I wonder??
By Noya on 7/6/11, Rating: 0
RE: I wonder??
By Motoman on 7/6/2011 6:12:00 PM , Rating: 1
The "news" you are referring to originated only from the morons that filed the suit - THEY MADE IT UP. They had no basis for their claim, and when they realized they were going to get called on it, they dropped the lawsuit.

This is TB's press release on the issue:

Maybe you should say you're sorry too:

RE: I wonder??
By mindless1 on 7/6/2011 11:49:58 PM , Rating: 3

Do you realize it is retarded to accept the first thing you read as "truth"?

I realize, you must be young, that this is what you were trained to do, soaking up every random BS thing you were fed in school, but when you get older a wiser you will appreciate the idea of pausing and considering whether "written words" are automatically true merely because they are written, or whether in this day and age, any random dumbass has something to say and a means to convey it.

In a sense, the internet has made most people far far dumber than if it never existed, but the worst part is when people so quick to "assume" they know something, start defending their false knowledge because they don't yet understand it was all just a mirage to get them to live like a good lil sheep.

You won't like my post, I know it, but consider this. I don't care. I am offering an alternative view as someone who drank the kool-aid, barfed it up and sought a better way.

If you feel informed by news, that is scarey. News is about sensationalized headlines to draw people in so there is advertising money flowing. It doesn't matter how true or rational it is, it's about money, not sane or logical thought.

RE: I wonder??
By Samus on 7/7/2011 2:52:25 AM , Rating: 2
Here is the "real" beef story Motoman is talking about.

More people should use the google.

RE: I wonder??
By Dr of crap on 7/7/2011 8:28:24 AM , Rating: 2
They have beef, and some favorings.
No one said it's not beef!

RE: I wonder??
By Motoman on 7/7/2011 10:00:55 AM , Rating: 2
The catastrophic retards that filed the lawsuit said it wasn't beef.

Then zillions of other retards in the world said "yeah, it's not beef!"

Then the original retards realized they were going to be proven to be retards, beyond the shadow of a doubt, in a court of law - so they dropped the case before it went to trial.

...but the zillions of other retards will forever be retards as evidenced in this thread.

RE: I wonder??
By overlandpark4me on 7/8/2011 11:29:07 PM , Rating: 2
Looks like the TB sheep are back. Not BS, there is so much soy filler in their meat, it's not meat. Honestly, real meat shouldn't accept an ice cream scoop to deliver it to the taco shell.40 percent is needed, which is pathetic, and they don't even get to that percent. they should just call them soy taco's and get it over with. Face it, it's a crap product and some of their food makes McDonald's look like a health food store. Taco meat "filling". It's craptastic

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