Verizon Unveils Industry's Most Expensive Metered Data Plan
July 5, 2011 7:30 PM
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Verizon drops the metered data plan hammer next week. Existing customers will be spared for at least one upgrade cycle, but new customers will bear the full brunt of the nation's most expensive data plan.
LTE tethering is no longer free for anyone. For new subscribers it's not unlimited, either.
Big Red kills free LTE tethering, charges new customers lots of money for their data
Verizon Wireless (
) has been cagey with regard to details of what its
new metered smart phone data plan
would entail. Now customers may find out why.
New smart phone subscribers will no longer have the option to get unlimited data, starting July 7. In its place they will have an array of plans that while gentle on overages and flexible, are generally expensive for base use.
The cheapest plan will be $30 USD/month for 2 GB -- $5 USD/month more than AT&T Inc.'s (
on an identical data allowance
. Verizon does not offer a 200 MB plan like AT&T ($15 USD/month). Instead, it offers two pricier, higher cap plans -- $50 USD/month for 5 GB or $80 USD/month for 10 GB. Overages at least, are relatively reasonable compared to past rates on Verizon's metered air cards, dropping in at $10 USD per extra GB.
The good news for existing customers is that they will be able to keep their unlimited data plans for at least one more upgrade cycle.
Verizon also revealed details on its plan to crack down on LTE hotspot usage. Here existing customers aren't entirely spared -- for them the previously free unlimited data service will now cost $30 USD/month. New customers have it even worse, though -- they won't have an unlimited option. They will only get a $20 USD/month 2 GB option.
The pricing was revealed by Verizon spokeswoman Brenda Raney in
The new data costs will take effect July 7. During the interview Verizon also revealed that
shared data plans
("family plans") will indeed be incoming -- similar to T-Mobile and AT&T's. Verizon has not yet put a timetable on the deployment of those plans.
The details revealed indicate that Verizon -- currently the largest network in the U.S. in terms of mobile subscribers -- will also be the most expensive network in terms of data plans.
Deutsche Telekom AG's (
) T-Mobile USA is currently the cheapest of the metered plans, offering rates of $15 USD/month for 200 MB, $20 USD/month for 2 GB, $30 USD/month for 5 GB, or $60 USD/month for 10 GB. T-Mobile followed AT&T's lead and
killed unlimited data plans in May
Currently the only carrier with no official plans to switch to metered connections is Sprint Nextel Corp. (
). CEO Dan Hesse argues that customers value the simplicity and value of its unlimited plans. However, he warns that Sprint
may someday consider metered plans
if the market demands it.
Sprint has also suggested that if the pending
gets approved, that it may be
pushed out of business
. If Sprint indeed folded or was acquired by another carrier (such as Verizon), the U.S. would be left with only two mega-carriers -- AT&T and Verizon. Those carriers, notably, also have the highest planned data costs for new subscribers.
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RE: Bait and switch
7/6/2011 1:03:48 PM
When a company hasn't shown a profit for five years you can get a pretty good deal.
Right now, Sprint is trying to maintain customer numbers so that the company can sell itself for more money. Much like T-Mobile - the current low prices are just there to pump their line count. They can't compete on service, so they compete on price. Nothing wrong with it, but you can't lose money forever.
RE: Bait and switch
7/6/2011 2:42:39 PM
and how long until Sprint raises their rates? It's not if, but when....
RE: Bait and switch
7/7/2011 2:01:37 PM
Never, because AT&T and Verizon will be the two big ones next year and Sprint will have to be competitive (in other words, become the T-Mobile) in the new market to survive.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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