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Apple is keeping it pricey with a $49 cable for its new Thunderbolt interface.  (Source: Ubergizmo)

  (Source: iFixIt)

Apple's Thunderbolt cable contains over 10 chips  (Source: iFixIt)
But this cable has chips, so it must be worth it!

Apple, Inc. (AAPL) is borrowing a play from Monster Cables offering a cable that's almost as pricey as the peripherals it plans to support.  The new Thunderbolt cable will retail for $49 USD.

Plugging in to the Mini Display Port of new MacBook Pros and iMacs, the cable offers support for "Thunderbolt", a new high speed communications standard from Intel Corp. (INTC).  With the first peripheral (a RAID drive bay from Pegasus) launching, attention has turned to this pricey little number.

IFixIt tore the white cable apart and found a pair of Gennum GN2033 chips hiding beneath the sheathing, with one on each connector of the cable.  In total there were also 10 other smaller tiny chips and an assortment of transistors, etc.

Gennum's webpage brags that its chip takes normal cables and offers "sophisticated signal boosting and detection functions required to transfer high-speed data without errors."

Of course nobody seems to know how much these chips cost so it's hard to say exactly how much profit Apple is pulling in off the cables.

Adoption is expected to be slow for the standard.  Like Apple's original Firewire standard, the price of the communications band (in this case the cable) offers a barrier for market entry.  It doesn't help that Hewlett-Packard, Company (HPQ) already abandoned plans for Thunderbolt, or that Sony Corp. (TYO:6758) has released a special version of the tech that relies on a modified USB 3.0 optical port.  

And there's the question of USB 3.0, which has already seen much more broad adoption.  USB 3.0 offers transfer speeds of up to 4 Gbit/s.  While only about half the speed of the current Thunderbolt implementation, that's still pretty blazing fast so the question remains how many customers will actually notice a difference.

To Monster Cables' credit, at least it only charges $29 for its "gold-plated" USB 2.0 cables, which it brags "rejects noise" and works to "maximize signal integrity."  Sound familiar?



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RE: Apple is Monster Cable
By Motoman on 6/30/2011 5:10:44 PM , Rating: 1
Post a fact sometime and we'll all take a look at it.

Or keep parading around the falsehoods you've been trying to pass off for all of eternity and keep pretending.

You're an abject failure, and are mentally ill.


RE: Apple is Monster Cable
By Pirks on 6/30/2011 5:30:02 PM , Rating: 1
quote:
Post a fact sometime and we'll all take a look at it
Why when I take Acer and MacBook Pro in my hands I see that MacBook's screen is noticeably better, especially when I pick the matte option (cheap Acers are all ugly glossy screens these days), why Acer squeaks and creaks in my hand and MacBook feels like a slab of metal, why MacBooks keyboard is firm and a pleasure to type unlike Acer's, why MacBook's large touch pad is more comfortable for multitouch gestures than smaller Acer's touch pad? Why no stickers on MacBook unlike Acer? Why no bloatware and Notron shit on MacBook unlike Acer? Why Acer works a few hours less on a battery than MacBook Pro? Why is Acer thicker and heavier than MacBook? Why I can put MacBook on a soft surface and its cooling system will continue to work as usual because the cold air intake is not at the bottom, while Acer's cooling system with moronically designed cold air intake at the bottom will be blocked by the soft surface underneath?

Enough facts?

Will you start your insane babble about "magic" again? Just curious how hard you try this time to slip out of this and get on your "magic" drivel instead of addressing the facts above :))


RE: Apple is Monster Cable
By Motoman on 6/30/2011 6:11:40 PM , Rating: 2
What Acer? Because, you know, there's more than one. So you starting your "argument" by not specifying which one...or even a price range, or a style of machine, makes the entirety of your rant invalid. I have seen low-end Acer machines that are very plastic, do feel somewhat flimsy, and aren't all that aesthetically pleasing - but those models cost maybe $400. I've also seen more expensive Acer machines replete with nice anodized aluminum, more solid designs, more attractive aesthetics...and a heftier price tag. But...you probably know that, which is why you're presenting a fallacious argument to begin with by being intentionally vague.

quote:
MacBook's large touch pad is more comfortable for multitouch gestures than smaller Acer's touch pad?


Your assertion is not fact. This is only your own wildly biased opinion, at best.

quote:
Why no stickers on MacBook unlike Acer?


Because Windows machines have to compete. Since they're all interchangable between different brands, each model has to make a big deal about what it's specific features are and try to draw the consumer into it. Because at the end of the day, there's a wad of different Windows machine manufacturers and every possible combination of specs and features is represented...so they have to draw the consumers attention in the store. Macs don't compete on features...specs...or price. They compete based on the fact that it's an Apple product. Features, specs, etc. are irrelevant to that buyer. So there's no stickers. And at any rate - do you not see how utterly vapid you've proven yourself to be by trying to declare that "no stickers" is some kind of great virtue of a Mac over a PC? This is quite possibly the stupidest thing you've ever said...unless you're somehow under the impression that those stickers don't just peel right off once you have the machine at home. Then again...that kind of thinking is probably beyond your primate-level brain capacity.

quote:
hy no bloatware and Notron shit on MacBook unlike Acer?


Exact same reason as the stickers. Because Windows machines are highly interchangeable, the OEMs use software bundling to try to differentiate their product. That attempt to differentiate has resulted in nothing but bloatware. Sad but true. The reason it's not on Macs is the same reason why there's no stickers - Apple has no need to differentiate by product features of any kind, including software bundles. You're either going to buy an Apple, or your aren't. That decision is made long before you go to the store/place the order, and nothings going to change it.

...and on and on and on. I'm not going to directly address any of your "vs. Acer" assertions for the reason I noted at the beginning of this post. And why are you picking on Acer anyway? The fact of the matter is that all Windows machines are essentially interchangeable - and that's why the Windows marketshare is so strong. The OEMs have to compete on features, specs, quality, and price - which means a VAST array of options for the consumer. Since Apple doesn't compete on any of those issues...well, none of them matter. You're either going to buy one or you aren't, and that's all there is to it.

...because if you're going to buy an Apple product, it's because of the "magic" that Steve told you was in there. And you believed him.


RE: Apple is Monster Cable
By Scott66 on 6/30/2011 10:16:35 PM , Rating: 2
Window computers have bloatware because the hardware makers are paid money for each piece of software they cram onto the computer.

And then the retailers offer a computer setup service to allow the customer to get the computer he should have had in the first place.


RE: Apple is Monster Cable
By lukarak on 7/1/2011 1:23:24 AM , Rating: 2
Funny how you selected only a few statements to 'disprove' and completely disregarded the rest.
He's completely right on most points. The biggest concern is that apple charges more for weaker hardware. So let's compare. The only real competition to the MBP 13 is the HP envy 14.

In their base models, you get a similar i5 cpu (2.3 GHz), with the Envy getting 2GB of ram more, a larger HDD and a standalone graphics card. With apple, you get a 16:10 screen with a bigger vertical resolution, you get a thiner and lighter device, and you get a better quality screen and a better battery. Extras such as magsafe adapter and a better trackpad on one side, and USB 3.0 on the other are worthy mentions.
When you put all of that together, as always, it comes down to your personal preference. I don't need a GPU, so that's the first thing i will remove from my calculations. With the macbook, i get a lighther machine, that can use all three majos operating systems, that i use regularly (XCode i.e.), that is lighter and with a better battery (and better power management in OS X). And it costs just 200 more. It is not noticeablely slower, and even if it was, it wouldn't be more than a few seconds on a one minute task. I waste more time going to the toilet with newspapers :D

I just don't understand why there's such a hate towards apple, when you have, by your own words, so much to chose from from other manufacturers.

In a laptop world, performance is not everything, especially on a 13-14'' device. Battery, construction, keyboard and trackpad and screen quality are my five top things in this form factor.

It has nothing to do with steve, or magic. It has to do with the features i expect and simply the fact that one is the closest.


RE: Apple is Monster Cable
By torpor on 7/1/2011 10:06:29 AM , Rating: 2
Funny how you selected only a few statements to 'disprove' and completely disregarded the rest.

The video card in the HP machine makes the integrated Intel graphics in the MBP look like a wind-up toy. And is easily worth $200 in additional cost. But hey, we can ignore that huge fact because you don't care about it.

eSata, as usual for Apple, is ignored in favor of the antiquated firewire connection. HP has it.

But again, we don't hear about that from The Initiated.

You are who you complain about.


RE: Apple is Monster Cable
By lukarak on 7/3/2011 1:52:48 AM , Rating: 2
I did mention the graphics card. And i said that it comes down to personal preference. Somebody needs a graphics card in a 13'' laptop. I don't. Most people I know don't. I doubt they are an unrepresentative group of people.

I'm just saying that in this form factor, performance isn't everything, it usually isn't in the top 5 on which you will make your decision. Apple has quite a few advantages, that are, in my opinion, much more important for a real mobile laptop.


RE: Apple is Monster Cable
By Silver2k7 on 7/3/2011 4:32:33 AM , Rating: 2
"eSata, as usual for Apple, is ignored in favor of the antiquated firewire connection. HP has it."

Uhm *Im a PC* but c'mon eSata was just some temporary sidetrack until there was avalibility of USB3.


RE: Apple is Monster Cable
By Pirks on 7/1/2011 11:37:21 PM , Rating: 2
quote:
I have seen low-end Acer machines that are very plastic, do feel somewhat flimsy, and aren't all that aesthetically pleasing
So you just proved my point! You agreed that you get what you paid for! Jee Moto, I had no idea you'd heal so fast :)))
quote:
Macs don't compete on features...specs...or price. They compete based on the fact that it's an Apple product. Features, specs, etc. are irrelevant to that buyer
This is BEYOND DUMB, way way waaayy beyond dumb, this is insanity. Only a few really hardcore Apple freaks, totally brain damaged Apple freaks, buy Apple stuff just because of the logo. You think that ALL Apple customers are these kind of brain dead zealots which is why you look so funny and childish :))) You SERIOUSLY think all these hundreds of millions of guys and gals bought their MacBooks and iPods and iPads and iPhones JUST BECAUSE OF THE APPLE LOGO??!! You are totally unbelievably insane, you need to seek professional help, seriously. IF you REALLY think like that. Do you? Tell me you're pulling my leg.

Man, I know myself, and I know about a dozen of my friends who bought some Apple gear, one got Air, two got iPads, a few got iPods, NO ONE of them, NOT A SINGLE PERSON got their Apple stuff only because of the Apple logo. They tried it, they compared it with other hardware, and they chose them because they felt Apple's features and design beat the crap out of other products. IMPORTANT NOTE: all of them do not possess the full spectrum of Apple gear, i.e. most of them use Windows PCs everywhere, and laptops too, because they believe Windows laptops are better. What does it prove? It proves your total insanity, Moto. You are sick, you need professional help, really. You can't think all Apple customers are brain dead zealots. A fair chunk of them are but VERY VERY FAR FROM ALL.
quote:
You're either going to buy an Apple, or your aren't. That decision is made long before you go to the store/place the order, and nothings going to change it.
Lies lies lies. For most customers it's lies. Only minority is brain dead Apple fanatics, majority just likes Apple hardware and buys it for various objective reasons. Just go to Apple store and try to talk to some of the people about why they got what they got, why they didn't get non-Apple stuff, and you'll see that most of the answers won't be "because it's Appple", it will be more like "because Apple product such and such does this and that better for me"
quote:
because if you're going to buy an Apple product, it's because of the "magic" that Steve told you was in there. And you believed him
Nah, if I weren't using Apple hardware stuff at work for a couple of years I'd maybe believed you, but I know from my practical experience that you are lying. I know that Apple devices are still somewhat different from others, and most often this difference in features and design is what makes people buy it, not your "magic" fantasy. I mean yes, a few people buy because of "magic" but not all of them, and you still keep lying that ALL of them are like that. This is a serious problem Moto, I'll try to fix it, maybe I can carefully talk you out of your insanity, we'll see :))


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