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Study results are in  (Source: Meraki)
Desktop devices are shrinking in use

A study conducted by cloud networking company Meraki has looked at the amount of data consumed by various types of devices via Wi-Fi. The study is a comparative analysis of devices between 2010 and 2011. The results of the study are now available and show that mobile platforms have gained significantly compared to desktop platforms. 

The average monthly Wi-Fi data consumed according to Meraki by Android, iPhone, and iPod users is about 40MB while the average iPad user consumes 200MB of data each month.

According to the study, iOS devices and Android devices now account for 58% of all Wi-Fi devices. In 2010, the percentage of the same devices was 33% showing a significant growth. Desktop platforms declined over the study period slipping from 63% for Windows and Mac combined to only 36% this year.

IOS devices grew significantly over the time period going from 32% of Wi-Fi traffic up to 47%. Android on the other hand went from 1% to 11%.

The study found that the single most popular Wi-Fi device is the iPhone, which should surprise no one. The survey gathered its data from the 17,000 deployed cloud networks Meraki runs around the world. Those 17,000 networks have more than 40 million different users and the study data was gathered using information about what devices connect to those cloud networks.

It's no surprise to see the number of computers accessing Wi-Fi declining. Computer sales are slowing and tablet sales are increasing according to Gartner's latest data. 



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RE: not surprised I guess
By Solandri on 6/24/2011 5:46:24 PM , Rating: 3
The whole thing is weird. iPhones are 32% of WiFi devices in 2011, while Android is only 11% and Windows laptops are only 23%?

Worldwide PC sales are close to 400 million per year, with more than half of those being laptops, and the bulk of those being Windows.

Apple has only sold a bit more than 108 million iPhones since 2007. There is absolutely no way it's the #1 WiFi device.
http://static.seekingalpha.com/uploads/2011/5/24/2...

The only way I can see the chart making sense is it's U.S. sales, excludes laptops (i.e. the Windows and OSX percentages are for desktops with WiFi), and counts cumulative sales from several years ago so as to pad the iPhone's total with sales from before Android was released. All reports say Android sales surpassed the iPhone worldwide last year, and in the U.S. this year. So you'd expect some parity in the Android vs. iPhone figures if they're only for 2011.

And the average iPad consumes less than 200 MB a month? A single Netflix movie is at least 4 times that. My Android phone hits the 40 MB/mo that's listed as "average" merely by updating apps. I've hardly used it at all this month and Netmeter says I've downloaded 105 MB on WiFi for June thus far.


RE: not surprised I guess
By Targon on 6/24/2011 9:04:58 PM , Rating: 2
There are hundreds of different machines running any form of Microsoft Windows, but if you look at any individual model, it won't have as large a percentage of the market as a Mac, which doesn't have nearly as many models.

Percentage of the market is funny that way, and you can skew the results of any study to prove whatever you wanted. I could do a study to show that there are more people who are early risers than people who like to sleep late, and then do the exact same study to prove that people prefer to sleep late and hate getting up early. If your goal is to make iOS based devices look more popular than they are, that is easy, because you have the iPhone in the different versions over the years, and the iPad and iPad 2. If you compare the numbers to the TOTAL market, the iPhone doesn't have the popularity that many like to think it does.

Then again, in Japan, the iPhone doesn't sell well, because it isn't a terribly impressive device compared to what they have over there.


RE: not surprised I guess
By retrospooty on 6/24/2011 9:46:55 PM , Rating: 1
"There are hundreds of different machines running any form of Microsoft Windows, but if you look at any individual model, it won't have as large a percentage of the market as a Mac, which doesn't have nearly as many models."

Not really... There are more Mac is still only 5% of the global market. This means there are 10x more XP machines than Mac's. There are 5X more Win7 machines than Mac's and still 2x more Vista machines out there than Mac, as oof last month.

Something about these figures in the article above doesn't add up or its a "slice" of data that isnt explained so it appears askew'd.
http://marketshare.hitslink.com/os-market-share.as...


RE: not surprised I guess
By Targon on 6/25/2011 8:24:45 AM , Rating: 2
My point is that if you have 10 different model Android phones for example, each selling 50 each, and you have 1 model iPhone selling 100, the iPhone will be advertised as having the most popular phone, even though it only sold 100 phones compared to the 500 Android based phones. This is where you can skew the numbers any way you want to show what you are trying to show.

You can also show that since the iDevices don't run Flash, there are more apps for the iDevices, because what SHOULD just be a Flash app on a web page is a standalone app on the iPhone. Speedtest.net, it's a web site, yet it ends up being an app on the iPhone and iPad, while other devices that support Flash don't NEED an app, so there isn't one. Things that skew the results.

For the Windows market, I agree, there are far more Windows based machines, but since there are so many different Windows based machines, even if Apple only has 5 percent of the market, the Apple computers seem to be better sellers than many Windows based machines, even if MacOS doesn't come close to being on as many computers.

That is what I am talking about, you can play with the numbers to show just about anything if you want, and exclude the data you don't. Apple wouldn't be able to hype the iPhone nearly as well if they said the iPhone accounts for 15 percent of the mobile phone market, but if they can say that individually it sells more than any other phone out there, that SOUNDS better.

Marketing....how to sell a product, even if it is a turd is probably something they teach in college classes.


RE: not surprised I guess
By Solandri on 6/26/2011 1:10:55 AM , Rating: 2
quote:
My point is that if you have 10 different model Android phones for example, each selling 50 each, and you have 1 model iPhone selling 100, the iPhone will be advertised as having the most popular phone, even though it only sold 100 phones compared to the 500 Android based phones.

That's irrelevant here though, as the chart breaks it down to iPhone, iPad, iPod, Android, Windows XP, Windows 7/Vista, OS X, Other. They're claiming there were more iPhones using WiFi in 2011 (sold? in use?) than Windows devices using WiFi, which is easily provable to be false.


RE: not surprised I guess
By malifiss- on 6/24/2011 11:57:31 PM , Rating: 2
"Then again, in Japan, the iPhone doesn't sell well, because it isn't a terribly impressive device compared to what they have over there."

Not sure where you get your information, but smartphones are still being slowly adopted into Japanese culture. Sure, they may make high-tech phones, but most users in Japan have dinky flip-phones. However, in regards to the smartphone market, the iPhone is in the top 5 selling models.


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