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  (Source: tmz.com)
Hulu has not moved forward with any conventional steps that would indicate selling, yet is undergoing restructuring

Yahoo has met with Hulu regarding a "possible acquisition," but it is currently unclear if the online video streaming service is interested in selling at this point. On Tuesday, an unsolicited offer was rumored and eventually confirmed by anonymous sources close to Hulu.

It is unknown whether Yahoo made this particular offer or if Hulu's owners will actually sell or not.

At this point, Hulu has not moved forward with any conventional steps that would indicate selling like retaining an investment bank to field offers. Its board of directors also has not met to discuss any offers. 

On the other hand, Hulu is undergoing restructuring that would give current executives "greater autonomy while imposing new rules on the availability of television content."

Hulu is owned by NBCUniversal (Comcast/General Electric), Fox Entertainment Group (News Corp.) and Disney-ABC Television Group (The Walt Disney Company) with funding by Providence Equity Partners. It was founded in March 2007 and launched in March 2008.

Hulu has become quite popular with over 27 million monthly viewers, but it's also experiencing some challenges regarding the balance between the viewers' desire for free online shows and the owners' desire to protect the value of such programming. In an effort to solve this dilemma, Hulu launched a paid subscription service last year.

Yahoo, Hulu, Comcast, Disney and News Corp. spokespeople have declined to comment on Yahoo's involvement in any offers regarding Hulu.



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The problem for Hulu is...
By killerroach on 6/22/2011 12:51:29 PM , Rating: 2
...that they have very little room to command a price that the content holders would want. Television shows (apart from some of the series on the premium channels like HBO and a couple of flagship network shows) are typically inferior goods to movies, which means that services like Netflix's streaming plan are putting a pretty firm cap on what Hulu could charge for their Plus service. The question is whether there exists a price point for Hulu Plus that is both attractive to consumers and provides content holders with a reasonable return on their properties. I'm not entirely sure that such an equilibrium exists.




RE: The problem for Hulu is...
By mcnabney on 6/22/2011 1:30:02 PM , Rating: 2
Hulu needs to provide all current shows for typical cable packages, with commercials, for their Plus structure. Essentially, IPTV. They don't so I don't bother.


"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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