Print 58 comment(s) - last by DanielDaly.. on Jul 17 at 3:14 PM

Apple is preparing to launch TV displays powered by iOS, according to a former executive speaking with DailyTech.

Sales of Sony's Google-powered Internet TV, a similar project, have been mediocre. However, Apple's fans are unparalleled in their devotion, so it might be premature to count the new Apple television sets out.  (Source: Geek)
Company is reportedly teaming up with a major OEM to sell iOS-powered, Apple-branded displays

If at first you don't succeed try, try again. That seems like what Apple Inc.'s (AAPL) motto is, if a former executive is to be believed.

The former Apple executive, speaking with us on condition of anonymity, told us that that the company's biggest upcoming product launch will be one that hasn't been made official yet -- Apple has plans to enter the TV business.

According to source Apple plans to "blow Netflix and all those other guys away" by bundling Apple TV + iTunes inside physical television sets.  According to the source Apple is teaming up with a major supplier (our guess would be Samsung Electronics Co., Ltd. (SEO:005930)), to provide the physical televisions, which will be rebranded as Apple television sets.

We expressed incredulity that an OEM would allow Apple to cut into their bottom line, but our source aptly pointed out the OEM would be winning even if Apple cuts into their branded sales.  States the source, "If you have to be competing with somebody, you want to be competing with yourself."

According to the source, "You'll go into an Apple retail store and be able to walk out with a TV.  It's perfect."

The idea of Apple entering the large television display business has been rumored on and off for a while now.  After all, Apple has sold computer displays for some time now.  But to our knowledge this is the first time such a project has been confirmed by a former or current executive.

Our source believed a fall launch was in order (potentially coinciding with the iPhone launch?), but the product could launch as late as next year, given Apple's "high standards".

The market prospects of such an Apple television lineup seems questionable, assuming our source's information is accurate.  Apple TV has struggled with chief executive Steve Jobs billing it a "hobby" and some analysts less kindly deeming it "Apple's only major market failure."  Apple does not release sales info for Apple TV, but it is believed that the recent refresh hardly sent sales soaring.

Likewise, the product is almost identical to Google Inc.'s (GOOG"Internet TV" project with Sony Corp. (TYO:6758), which uses the company's "Google TV" version of its Android operating system.  Sales of Google TV products in general have been quite poor.

That said, it does seem like at some point people will warm to the idea of internet TV, particularly if apps are included.  It has already been confirmed that full access to third-party apps is coming to Google TV.  The new iOS-driven televisions are expected to have third-party apps as well.

To that end the new television may be partly an advance move to counter Google's television efforts.  Google just acquired Sage TV, a company well known for its media center and DVR software.  But if Apple has its way, allegedly it will top Google in internet television sales.

Price and sales are clearly two of the biggest concerns for an Apple branded TV launch.  However, Apple's brand is incredibly strong and its devoted fans have shown a tendency to pay whatever the company asks to get their hands on its slender devices.  Perhaps next year we'll be talking about iTV in the same breath as iPad and iPhone.  

Apple did not respond to requests for comment.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Sounds Good
By omnicronx on 6/21/2011 5:07:48 PM , Rating: 2
Seems great in theory, but how exactly can Apple let alone anyone else leverage their current mobile ecosystem on a TV in which touch based input makes absolutely no sense.

There is no true convergence between smartphone/tablet platforms and TV's because they are fundimentally different.

Whether it is Apple, Google or anyone else, you are essentially starting from step one again, aside from your brand name of course.

RE: Sounds Good
By StanO360 on 6/21/2011 5:37:13 PM , Rating: 2
Not much of an Apple fan, but certainly not Apple "TV". But, why wouldn't they do this? Costs engineering time, suckers will buy this stuff and pay through the nose for content.

Integration between mobile and tv actually is intriguing, there are android apps that us DLNA to send internet video and pics to your tv, phones as controllers maybe? Content sharing.

However, Apple is behind the curve on this, but that hasn't stopped them from making serious bucks off Apple fans.

RE: Sounds Good
By robinthakur on 6/22/2011 8:42:59 AM , Rating: 2
I can competely control my new 3D TV using my iPhone (might work with Android too), also browse all my DNLA content and with most Internet connected TV's these days this is the case. Mind you, shipping an iPod touch with every Apple TV is likely a non starter lol, so that's going to be interesting! I'm intrigued to see what they are going to look like, TV's are already quite good looking (LG Infinia range, the latest Panasonics and some Samsungs) and the built in OS's are nicer than the comparable phone OS's when Apple revolutionised that.

"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki