Print 64 comment(s) - last by Trisped.. on Jun 24 at 3:08 PM

MyFord Touch  (Source:
Ford and other automakers' newest technologies will be rated this Thursday when J.D. Power and Associates releases its annual initial-quality study, which is based on consumer opinions

When it comes to in-car communications and entertainment systems, it's no secret that MyFord Touch is the problematic one of the bunchConsumer Reports has said that the system is too complex and distracting due to its lack of tactile buttons and knobs as well as its voice recognition system. In addition, the fact that its screens are partially controlled by two steering-wheel-mounted five-way switches doesn't help its case either. 

Now, auto reviewers aren’t the only ones hating on MyFord Touch, and MyFord Touch isn't the only Ford technology being criticized. Consumers are now throwing in their two cents, and it's not looking favorable for some of Ford's newest technologies.

While not all consumers who have tested MyFord Touch dislike it, many have complained that the system reboots randomly and has trouble responding to voice commands. In addition, some of is features confuse consumers, even though Ford dealerships offer courses on how to use the system. The good news is that many revisions are in development and will be "phased in" over the next year. 

Aside from technical issues, safety advocates worry that the system will distract drivers too easily causing accidents. 

Others have also mentioned problems concerning Ford's PowerShift dual-clutch automatic transmission, which can be found on the 2011 Fiesta and the 2012 Focus. The PowerShift combines two manual transmissions where one clutch controls first, third and fifth gears while the second clutch controls second, fourth and sixth gears. The idea behind the system is to enable more efficient shifting in order to improve fuel economy. 

Despite its best intentions, the system isn't perfect. Consumers have noted that the system overall is "jerky" with unexpected shifts. Also, the National Highway Traffic Safety Administration noted that "huge metallic noises" occurred when downshifting at low speeds, and "dangerous gear changes" made the vehicle surge and eventually stall. 

"The Focus is a little slow to find the right gear as you're slowing from 50 miles per hour," said David Champion, director of Consumer Reports' auto test center in East Haddam, Connecticut. 

But Ford spokesman Richard Truett assures that the PowerShift is just a "different type of transmission" that uses actuators and solenoids to change gears electronically, and that it just takes some getting used to. 

"Consumers will hear different sounds and experience different sensations," said Truett. "But that's normal. We chose the PowerShift because it helps deliver outstanding performance and best-in-class 40 miles per gallon fuel economy." 

Ford and other automakers' newest technologies will be rated this Thursday when J.D. Power and Associates releases its annual initial-quality study. The study is based on consumer judgment after 90 days of ownership, and consumers are to point out any problems they encounter.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Easy for a Ford executive to say...
By omnicronx on 6/21/2011 9:33:29 AM , Rating: 3
I mean seriously, if consumers are saying they hate it I would think the boffins at Ford would listen to what they are saying.
Where have consumers been saying this? I would love for an actual source of more than one person complaining, as I own one of these cars and while I have a manual, the automatic DCT was a great drive, and I had absolutely no problems in the 5-6 extended test drives I took when trying to choose between the two. (and I definitely did not hold back while testing) The only thing I truly did not like is the silly shiftronic setup (or whatever you want to call it), as its just two up and down buttons.

This is also hardly groundbreaking, this is merely a DCT such as what high end Mercedes have in their SUV's. DCT like transmissions are the future (yes I said it, give it 15 years and the torque converter will go the way of the dodo) , and are actually quite cost effective when you consider how much a torque converted based automatic can cost.

Truly if you want consumer backlash, switch everything to a CVT as you state. Feels like riding a large lawnmower..

and FYI: It was also kind of known that the Fiesta DCT's had a little trouble out of the gate, as the Focus does not seem to have some of the same kinks as the very first revision.

By Iaiken on 6/21/2011 10:21:18 AM , Rating: 2
Not just that, but a lot of the jerkiness can be taken out via updates to the engine computer. A computer-controlled throttle body, when coupled with a DCG, allows the computer to blip the throttle at the right moment during a downshift to momentarily bring the RPM's up to match the new gear before it it engaged. This allows for butter-smooth shifting at all RPM ranges and when combined with limitations on when the computer can shift it prevents dangerous surges.

Ford is on the right track, but they still have some work to do.

RE: Easy for a Ford executive to say...
By Reclaimer77 on 6/21/2011 10:37:32 AM , Rating: 2
Did you read the article? This isn't "one person" randomly saying it.

Also, the National Highway Traffic Safety Administration noted that "huge metallic noises" occurred when downshifting at low speeds, and "dangerous gear changes" made the vehicle surge and eventually stall.

NHTSA, you know, the people who TEST cars for a living? I think that's a little more legitimate than your subjective "extended test drives", don't you think? You don't even own one, you went for the manual. Smart move, by the way.

By omnicronx on 6/21/2011 1:02:03 PM , Rating: 2
As stated, I heard absolutely nothing like what they describe on the focus in particular.

Its well known that the Fiesta (especially the early ones) had transmission issues, and we don't even know for sure what car they were even testing.

I test drive with the windows down and the radio off, just so I can hear these types of things, and I'm pretty sure I would have noticed loud grinding noises.

Just saying...

P.S The manual is a great little car ;) Mine is even the SEL which they don't sell in the US as a manual ;) The result is my car is basically equipped like a full fledged Titanium, aside for the 18" rims. (i.e Ford MyTouch w/ 8 in panel etc)..

As for MyFord Touch, i would tend to agree with most peoples complaints. If it were responsive and worked as it was suppose to 100% of the time, it would be great, unfortunately there are clearly still some issues.

Do note MyFord Touch is not made by MS, but by Ford, and apparently they've recently dumped the developers in charge of the project because of ongoing issues.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki