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Telling users how to remove restraints on consoles they legally own may cost a German man his freedom. But faced with a damning Sony lawsuit, he says the company should "just kill" him as he won't give up his quest to free users.  (Source: Icon Productions/Paramount Pictures)

Those who oppose Sony's tactics are encouraged to support a boycott and/or to donate to Mr. Egorenkov. Anonymous and other groups have also called for ongoing attacks on Sony's online properties in retaliation.  (Source: Google Images)
Sony harassment of the modding/hacking community continues even as it faces a record number of intrusions

People often ask what exactly Sony Corp. (6758) did to convince hackers groups like LulzSec and Anonymous to hack the company 19 times so far [1][2][3][4][5][6][7].  An answer may lie in cases like that of Alexander Egorenkov.

Mr. Egorenkov, a young German and associate of the team of German hardware hackers fail0verflow helped people jailbreak the PlayStation 3 by authoring the "Hypervisor Bible" [torrent] a guide to Sony's PS3 software protection layer.  Mr. Egorenkov, who goes by "graf_chokolo" online, says his goal was simply to allow people to make full use of the hardware they legally bought.

Sony initially encouraged Linux (OtherOS) installs on PS3s, but with the launch of the PS3 Slim killed the support and issued patches that blocked existing machines from utilizing the newly disallowed Linux.

When famed U.S. iPhone hacker George "GeoHot" Hotz and the folks at fail0verflow hacked the PS3 and reallowed Linux via jailbreak, an outraged Sony lashed out.  Harassing Mr. Hotz with court-aided intrusions into his private online accounts, Sony similarly worked to punish Mr. Egorenkov for trying to free users from Sony's restraints.

They convinced German authorities to raid Mr. Egorenkov's home and seize his personal computers and electronics.  They also filed suit against him in Hamburg District Court (Docket no. 310 O 24/11) for 1M € (appr. $1.43M USD) in damages.  The court ordered him to take down any copies of the "Hypervisor Bible".  

Mr. Egorenkov refused to comply.  He uploaded a backup copy of "coolstuff.rar", which Sony's lawyer Peter Ruess says includes "copies, decrypted copies and reverse-engineered information of files belonging to the confidential core firmware used in the PlayStation3 which is distributed by our client."  

Backups were given to friends to prevent Sony's efforts to permanently remove the guide.

Sony motioned for Mr. Egorenkov to be found in violation of court order, which a Hamburg judge affirmed.  A defiant Mr. Egorenkov writes that Sony would have to kill him to keep him silent.  He writes:
The SONY's lawyer asked me why I'm doing what I'm doing, because of my hatred for SONY? He cannot understand why I'm doing it, because he is paid for what he does. I'm not. I don't hold a grudge against SONY even now Hatred clouds your mind, keeps you from more important things. I have a better use for my mind and knowledge.

So, SONY you failed again, you took my equipment but my mind is still free and you canot control it. You failed again. They are just tools, I can get new ones and will continue my HV reversing and bringing back PS3 Linux which you took from us. If you want me to stop then you should just kill me because I cannot live without programming, HV and Linux kernel hacking You know who am I and where I live, so come and get me !!!
(Capitalization edited for readability.)

Well, unlike GeoHot who was fortunate enough to earn a reportedly favorable settlement with Sony, Mr. Egorenkov was not so fortunate.  He's reportedly bankrupt and has been ordered to go to prison in Germany if he can't find a way to pay up for his court costs and damages to Sony.

He writes on his blog:
Hi guys, no money left anymore. Going to jail soon probably because I cannot pay court costs.

But I'm ready to stand up for everything I said and go to jail for that too. It’s not important to win, more important is to show them that we are ready to fight, that they cannot scare me off easily. Yeah, I'm ready to go to jail for my believes and my principles.

Most of people probably think that all computer and kernel hackers are weak kids, hiding in a cellar, eating pizza whole day, writing software and looking for attention Maybe, but that’s NOT me. And I will get out eventually and continue my work. My work means very much to me.
(Capitalization edited for readability.)

People interested in supporting Mr. Egorenkov's efforts to retain his freedom are encouraged to donate here.

It's sad the inconvenience to gamers that the recent attacks on Sony have caused.  But one has to wonder if Sony isn't partially to blame for it, given its belligerent stance towards its most tech-savvy users.

This behavior stands in sharp contrast with rivals Nintendo (TYO:7974) who has long cast a blind eye on jailbreaking and pirated software and Microsoft Corp. (MSFT) who at worst banned modders from using its online service, but more recently has taken a gentler stance working with top Windows Phone 7 jailbreakers to offer a (legal) jailbreak at "a small fee".

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RE: Good
By MonkeyPaw on 6/18/2011 7:42:22 PM , Rating: 5
The problem is, you can better protest Sony's evil by never buying another product. Sony will always outmuscle individuals by using high priced lawyers, but they can't do one thing about you never buying another product. From what I've seen, no more Sony purchases for me. And that's the other thing, there are many greater injustices than losing OtherOS, and the only way to beat Sony is not buy. Cracking and hacking just makes Sony look like a victim, and no sympathy goes to people who start stealing customer data. That screws everyone, not just Sony. Especially once the legislators have at it. Follow the money!

RE: Good
By Mitch101 on 6/18/2011 9:13:08 PM , Rating: 3
100% with you on that and will add to it my own personal experiences with Sony products.

1 - I dont buy that credit card data was stolen for personal gain. I havent heard of a single case of the Sony Credit Cards stolen being used. I believe that Sony poorly had credit card information within the database that was accessed when the hacking group accessed the customer data. Meaning a Select Star statement grabbed everything but I cant confirm that because Sony will never reveal the details on how poorly they secured information.

2 - Sony has not made a quality product in years. Every product I have purchased that was made by Sony have long since died off or needed repair. That alone has made me swear off purchasing Sony products. Crap in a nice box.

3 - Is the obvious on how insanely poor they treated the community. The PS3 was marketed and sold with Linux as an option but Sony pulled support. Were not talking a large percentage but dont lock them out when you sold it that way. Maybe its not cost effective but when they dropped support I doubt many were buying the PS3 for linux because PC's had far surpassed what a PS3 could do. Drop support when the PS4 arrives.

4 - Again obvious but how poorly Sony didnt secure customer information. Sony leaks almost as bad as the Fukushima reactors every week its a new story that should have been told a week earlier.

5 - Sony is just s shady organization now when they made up fake fans just shows you how low this organization has become.
Sony admits fake fans on ad

RE: Good
By chick0n on 6/19/11, Rating: -1
RE: Good
By Mitch101 on 6/19/2011 12:31:54 PM , Rating: 2
Can you provide a link or source verifying the credit cards are being used? I have not heard of any other than you and the other poster. Ive had the same result from a gas station attendant so I am skeptical to the Sony leak.

Im sorry to disappoint you but every Sony product I purchased in the last 10 years has died within 2-2.5 years max. Sony is higher priced than anyone else to begin with so its already a premium to purchase any sony product no matter if its their bottom line you should expect Sony quality as it costs more than most other brands. My Sony DVD player cost $149.00 when you could purchase a DVD player for $50.00. Paying an extra $100 it should have had some quality in there.

Of My friends devices.
Outside of that Sony HDTV dead every year for either fan failure or bulb.

Every Sony DVD players Im aware of unable to read disc errors months to 2 years into device purchase. From single disc to multi readers all junk. Several with failed motors.

Sony VAIO laptop dead hard drive within months to failed video within 2 years. Barely ever moved used as a desktop.

I remember Sony from my childhood where you had to trash or give away the product because it wouldn't die. Sony is another way to spell SH*T today.

If you think I'm just picking on Sony I haven't had much luck with Panasonic products in the last 7-8 years either but havent purchased many of them.

RE: Good
By Mitch101 on 6/19/2011 12:34:58 PM , Rating: 2
Forgot my mother in laws Sony Prosumer digital camera which has been replaced twice because it just dies when you power it on it just blinks. Never been dropped just junk pure junk.

RE: Good
By fhornmikey on 6/19/11, Rating: 0
RE: Good
By Mitch101 on 6/19/2011 3:56:38 PM , Rating: 2
Sony doesnt replace the entire camera TWICE because its batteries are low. I might be inclined to believe the charging circuit went bad on both cameras but suspect it was something deeper.

My buddy Bobby had an issue with horizontal lines on his Sony camera after a year of use and replacing it from a previous Sony that stopped working. He bought a Sony again because he had a few of their proprietary memory cards. Normally you replace a digital camera because the new technology has more to offer not because it fails.

I will admit my PS2 still works but thats the only device that survived of them all but it will fail eventually its what sony products do and if I want to play the games Im going to need another.

But lets add two people I know with PSP's that stopped reading discs. One person said he barely used it because the games never delivered.

If it were just a few devices or just my own devices I might agree that its just a fluke but a good 90% of the failed components Ive seen through myself, friends, and family in the last 10 years have almost all been Sony. Thats not a fluke the company just doesnt care because people will call it a fluke and buy Sony again. Some because they locked themselves in with that proprietary memory they sell.

I certainly hope you dont experience the amount of failure Ive seen in Sony products being as invested as you are.

One thing I learned is if a company produces a product everyone else does but adds a proprietary level to them like Sony Memory stick just stay away from them entirely. They get you to buy and you lock yourself in with the proprietary investment and before you know it your stuck with that company because of the proprietary accessories. Just stay away from companies like this. Its less incentive for them to make quality components because they know your invested/locked in.

RE: Good
By chick0n on 6/19/2011 10:29:56 PM , Rating: 1
I hate to say it but people love to blame the fault back to the manufacture when it's actually the user who broke the item.

I have a Sony camera, i forgot the model but it was a 7 mega pixel one. It has been super durable and I got it for maybe 6-7 years and I dropped it like at least 20 times. one time it fell into my sink (my mistake), it shut off of course, I took the battery out, left it on my air purifier which is pretty much on 24/7. about 2 days later. Whoa, it came back to life.

I got 2 PS, 2 PS2, 2 PS3, 3 TV including 2 HDTV and one CRT from like 15 years ago, DVD player, Discman, Walkman, and all other weird stuff. still works.

Luck ? maybe. but I take good care of my stuff, Sony or not. YMMV ?

RE: Good
By Strunf on 6/20/2011 8:14:44 AM , Rating: 2
The proprietary memory argument is a non-issue, memory keep getting faster and bigger, usually people that buy a new camera also buy the memory for it cause new camera = more pixels, hence bigger files and if you want to make movies you need a fast and bigger memory card anyway. Also if you want to sell or give your old camera you include the memory card in it...

RE: Good
By Uncle on 6/19/2011 2:02:33 PM , Rating: 2
Sony is trying to be like apple in the electronics field. Years ago sony had QC, not anymore. Their on par with E-machines but not quite as reliable.LOL and any other third tier products. Can't wait for them to go under, so we can all go "told you so".

RE: Good
By abhaxus on 6/19/2011 5:58:07 PM , Rating: 2
You are either lying, or have the worst luck I have ever heard of when dealing with a major electronics brand.

Like them or not (and actions like this certainly don't make me want to support them), Sony is a reliable and innovative brand. The only brands I can think of off the top of my head that have had better reliability in my 5 years of managing an electronics store are Panasonic and Sharp. I never recommend to people to buy Samsung products with moving parts, or LG plasma TVs, or anything from JVC or Philips. But I own or have used Sony products continuously in store demo situations and can say 100% that I've never seen a Sony TV or computer fail in an environment when they are left on 12 hours per day, 365 days a year. Can't say that for any other brand (other than Panasonic). Samsung blu-ray and DVD players are notorious for being horrible products, the only category Sony dabbles in in CE that I wouldn't buy are their HTIB produts with built in BD or DVD drives.

I'm sorry you had horrible luck, but to say that Sony makes horrible products is really outlandish. That's like saying you aren't satisfied with the quality of Macallan 18 year single malt. What are your standards?

RE: Good
By Bad-Karma on 6/20/2011 3:24:04 AM , Rating: 2
I used to be a firm believer in Sony's ES line of AV gear. But I had two multichannel amps go out within a year or two of their purchase. One just up and failed, the other had a relay that would start rapid switching all on its own. It would just start switching from static & segmented audio about every 1/8 of a second, Wouldn't recover until the unit was powered off and completely cooled down.

Had a 5-disc DVD player die just outside of a year of purchase; tray actuator failed.

When digital cameras first hit the seen my wife picked up a Sony Mavica at the AAFEs in Ramstein (remember the 3.5" floppy model!). 3 months of use and the LCD went almost completely dark. Couldn't use it and Sony refused to cover it under warranty.

The first Amp was replaced under warranty, the second (the replacement) became fodder for my Mossberg. The DVD changer and the Camera went to the local landfill.

Sony conned me out of enough of my cash, they are banned from my household.

However, I still have a couple of Discmans laying around in storage from when I used to deploy a lot in the 90s. I'm pretty sure they still work. Although I doubt I have any actual music CDs left anywhere in my collection!

RE: Good
By Strunf on 6/20/2011 7:59:50 AM , Rating: 2
SONY products have never failed me, my SONY DCR-PC110 bought in 2001 still works fine, the battery however only lasts 10min now... my Cyber-Shot PSC-P150 from 2004 is also just like new!

Also you say your VAIO had its hard drive dead, SONY doesn't make hard drives... not finding them excuses, its just a fact that hard drive fail, I had drives from samsung, wd and maxtor fail me, only Seagate drives haven't... yet!

RE: Good
By nikon133 on 6/20/2011 2:01:51 PM , Rating: 2
I'm sorry but your experience in this case is only anecdotal. For example, my Panasonic stereo died within a week of I should come to conclusion Panasonic is crap. But than again, replacement stereo is working fine for years, likewise my two Lumix cameras. Neither experience is enough to prove specific brand's build quality.

Within people I know, there are more than few Bravia TVs, Sony audio/video appliances, Vaio computers, gaming consoles and cameras. We are all tech people (mostly IT) and discuss tech gadgets more often than not... And Sony is well regarded, but such is Samsung, LG, Pana, Toshiba. And my Sony experience is just fine, everything Sony I have (laptop, PS2, PSP, PS3) are not giving me any grief.

All this negativity towards Sony is getting old and tired. I'm not supporting many of their policies, but then again I'm not madly in love with MS, Apple, Samsung (with their Android updates, for example) or any other big corporation. At the end of the day, they are all very similar, following their own guidelines for biggest possible profit. Only difference is, some are more successful, some are less.

RE: Good
By Ricky Williams on 6/19/2011 1:10:39 AM , Rating: 1
I know for a fact that not only did the hackers get credit card numbers, but they are actually printing and selling/using these credit cards, of course you won't hear this from Sony because it opens them up to more liability or from the banks because they are scared to death of not just this attack but multiple data thefts from virtually all the major banks in the past year and don't want to invoke customer hysteria and lose of business. You need to grow up and stop letting your hatred for Sony cloud your views, all companies used actors and fake testimonals in commericials if you are just now realizing this you are awfully gullible. If you honestly think people that hacked Sony didn't do it for personal gain but are some noble hackers standing up for the common man, well the word moron comes to mind but that would be quite an understatement.

RE: Good
By Reclaimer77 on 6/20/2011 3:23:10 PM , Rating: 2
1 - I dont buy that credit card data was stolen for personal gain.

What's it matter? They still stole it, there's no excuse. Yeah if I was someone that had their credit card information stolen my hackers, I would sure sleep better at night knowing it wasn't for "personal gain"?? Get out of town, man! Poor security isn't an excuse either. Just because I think your locks aren't that great, doesn't mean it's ok for me to bash them and break in.

2 - Sony has not made a quality product in years. Every product I have purchased that was made by Sony have long since died off or needed repair. That alone has made me swear off purchasing Sony products. Crap in a nice box.

I think you are talking about Apple? I can't rationally go along with this. Their TV sets are as good as it gets, and their high-end (expensive) lines of audio and video equipment are top notch.

5 - Sony is just s shady organization now when they made up fake fans just shows you how low this organization has become.

Is this a joke? Companies have been using paid actors for fan "testimonials" since the freaking radio was invented. Come on, you're being silly now.

RE: Good
By someguy123 on 6/18/2011 9:30:59 PM , Rating: 2
I do agree that that is one step, but the public is oblivious and needs ridiculous stories like this before they stop giving sony their money.

It's difficult to convince people to stop supporting companies like this without big headlines.

RE: Good
By Reclaimer77 on 6/20/2011 3:27:59 PM , Rating: 2
I do agree that that is one step, but the public is oblivious and needs ridiculous stories like this before they stop giving sony their money.

Because the "public" are just regular people who want a Blu-Ray player they can enjoy games on? That the public, in fact, is NOT made up of idealistic teenagers with some silly notion of taking on the world over a console. Most people have, you know, jobs and families to worry about. Not how they are going to "hack" Linux on a game console.

It's difficult to convince people to stop supporting companies like this without big headlines.

Right, they should go to Joe's Console Shack down the street and buy his homemade console that can play games and Blu-Ray's instead of Sony's.

RE: Good
By infidel01 on 6/19/2011 2:11:48 PM , Rating: 2
What, how is ignoring the problem the better solution? Your like the kid on the play ground who gets things thrown at him, but just turns around and looks the other way.

RE: Good
By Gondor on 6/19/2011 4:54:25 PM , Rating: 1
Right you are. Man bought a product and tweaked it to his desires. If you went and bought (say) a car, then tuned it to gfet moe HP or to run on LPG or whatever, its manufacturer has exacty nothing against yiou. They might not support your "modding", your actions might void the guarantee but in the end you're free to do whatever you please with your propery - heck, you could just torch your car if you felt it would look better that way. Yes, maybe converting your gas-guzzler to LPG might make the manufacturer look silly, yes perhaps getting 150 extra HP out of that same engine might make the manufacturer look silly, yes perhaps something else you do with THE PRODUCT YOU BOUGHT might make the manufacturer look silly, but ultimately that's a personal decision. It's not as if the manufacturer couldn't make a better product - they simply chose not to, for whatever reasons.

Just who exactly does Sony think they are ? They are in the business of selling products. Their customers paid whatever they are charging for their products. They are using the products they now own in whatever way suits them. What's that got to do with Sony ? They chose to cancel Linux support on PS3. Fine, that's their perogative. But if/when a user finds a way to reinstate Linux support, in spite of Sony's efforts, that has nothing to do with them (except that it goes to show just how inept Sony's engineers really are - if you want to do something, do it right the first time).

I hope mr. Egorenkov gets out of this mess unharmed, with no finacial (or other) implications. I also hope Sony gets bitchslapped by some court big time for their bullying tactics (just like M$ did). They aren't the be-all and end-all of the electronics industry so such practices will only harm them in the long run.

RE: Good
By Reclaimer77 on 6/20/2011 3:32:07 PM , Rating: 2
Just who exactly does Sony think they are ? They are in the business of selling products. Their customers paid whatever they are charging for their products. They are using the products they now own in whatever way suits them. What's that got to do with Sony ? They chose to cancel Linux support on PS3. Fine, that's their perogative. But if/when a user finds a way to reinstate Linux support, in spite of Sony's efforts, that has nothing to do with them (except that it goes to show just how inept Sony's engineers really are - if you want to do something, do it right the first time).

Is it SO hard to figure out? They don't want their PS3's being used to play/stream/upload etc etc pirated media. Which, if we were really honest with ourselves, we would admit is the primary reason anyone would want Linux on a PS3 in the first place.

They were probably pushed or leaned on by the RIAA or somebody to remove the OtherOS feature. Wouldn't surprise me one bit.

RE: Good
By The0ne on 6/20/2011 4:31:12 PM , Rating: 2
Yea, seriously. Linux users are all hackers and pirates! I mean come on, how many kids know how to use Linux in the first place. So that means anyone smart enough or brave enough to tackle Linux is a scum in their own right.

And lets not forget these ahole hackers and programmers "claiming" to like what they do. Seriously who the fck loves programming (I do, so I'm a ahole by right)? And who loves programming and loves doing at work and then bringing it home (again, me..damn I suck).

Come on DT members, suck it up and protest to ban this malevolent trade that is programming! It's nothing but pure evil like Scientology. You are so damn right, it surely isn't hard to figure out why people would want something they own to do what they want with it.

Let's both pray that when you try to show your kids that a hot wheels car can be fun off the tracks that you don't get sue as well.

RE: Good
By Reclaimer77 on 6/20/2011 4:50:55 PM , Rating: 2
Way to put words in my mouth? Please, spare me the melodrama.

Programming? Why would a Linux based PS3 be the best, or even as good, of a programming platform compared to a PC?

Your argument has no merit. If Sony thought "programming" was all people would use it for, they never would have removed the OtherOS feature. It's not hard to figure out.

RE: Good
By The0ne on 6/20/2011 11:40:17 PM , Rating: 2
Of course it's not hard to figure out. Consumers are stupid aholes. Didn't you hear a word I said. And to bring you back to topic of PS3, why wouldn't anyone that knows how not do it? It's great hardware for the money...hell, it's a bargain outright! You play games, movies, steam movies, have it as a server, play music and you know that thing where tons of PS3 compute stuff. That sht should totally be ban!

But again you're right. Sony knows for sure consumers are aholes and uses their products for illegal purposes, all of them in fact. What were they thinking giving people a taste of what they could have and them blamed them for having to take the very "feature" away.

Btw, if it's not programming...what else is there to do with a PS3? Cup holder? Yea...thought so. This isn't melodrama, it's me supporting your opinions clear and through. I just wanted to make sure we're on the same page. I really really wish I was Sony. With this kind of thinking and getting away with them with consumers like you, there's no telling what I do. I'll probably turn into a Steve Jobs or something!

RE: Good
By The0ne on 6/21/2011 12:02:33 AM , Rating: 2
You know what, I couldn't stop laughing so I'll end it here. You're not ever going to convince someone like me to NOT tinker with things I paid for and rightly own. It doesn't matter if Sony doesn't know about it, knows about it and bans the practice, I will tinker with my gadgets. Hey, I'm a fcking engineer, sue me for wanting to break or enhance my own stuff. What I do shouldn't be none of your damn concern or right to ban, whether you're aware of it or not.

I repeat the last term because there are lots of stuff people do with their own gadgets that were not part of the companys "features."

RE: Good
By Reclaimer77 on 6/21/2011 1:31:33 PM , Rating: 1
I'm not a "consumer". I don't own a PS3, I'm a PC nut. Consoles can't do anything for me that I can't already do sitting here. And I love to tinker too, that's why I build my own machines instead of calling Dell or whoever.

You can do what you want to the PS3, put Linux on it, I don't care. Again, Sony only made this decision because some asshole ruined it for everyone and used the OtherOS feature to jailbreak the PS3. Which is clearly illegal.

A federal judge already slapped down the lawsuit for killing Linux in the PS3. Just in case you didn't know. Since you simply refuse to accept the legal side of this debate. It's called the Computer Fraud and Abuse act, maybe look it up.

Also people KNOWINGLY accepted a firmware update that removed OtherOS. How is that Sony's fault again?

RE: Good
By TSS on 6/20/2011 7:39:36 AM , Rating: 3
The trick isn't voting with your money, it's voting with other people's money. I didn't spend a dime on Modern Warfare 2, because it has no dedicated servers. It still became the best selling game ever. If i where activision i definitly wouldn't include dedicated servers anymore. What did my vote do? Nothing.

Voting only works if you share the oppinion of the majority. If the majority thinks sony's network is secure they will buy sony regardless of what you do. If somebody keeps hacking sony and publicly announcing they have, the majority won't think it's safe anymore and stop spending money.

Maybe that's not fair but it's more fair then leaving people in ignorance so they buy more of your crap.

I'd rather the hackers publish everything they've stolen then quietly selling the information.

RE: Good
By The0ne on 6/20/2011 4:39:40 PM , Rating: 2
He probably hasn't thought deeper about his answer. Kids nowadays use these same statement whenever they feel cornered without any other reasons why they should not support a company. By all means do it but realize that you should also voice your opinion so that some poor hapless kid down the block from you doesn't get the same crap or worse he/she unknowingly supports the company by continuing to buy their crappy products.

So yea, while you are doing your own thing with your wallet realize that you can also do yourself a favor by making it known and getting supporters. Otherwise, no one cares what you do because no one knows. Kinda like you coming here to read news and making an opinion on them. If you didn't read any sht you would've bought a PS3 or something.

RE: Good
By KOOLTIME on 6/23/2011 2:21:50 PM , Rating: 2

Database info releasing to public on hacked business goes well beyond just some hacker trying to harm said company A B or C.

Now every dirt bag in the world has personal info of innocent people that have never harmed anyone.

Hack a company you dont like get that point, but releasing customer info databases to public for other criminals to access, goes outside of the company, now you just involved everyone else's names in the problem, that are innocent.

Millions of customers Have to pay allot in credit / legal recovery time and costs due to these types of people. The cost in loss is not just Sony alone anymore, when these jerks give out company database customer info to public and think they are being justified in some absurd fashion because they hate a company for some reason or another.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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