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Automakers claim new fuel economy ratings will put hundreds of thousands out of work  (Source: Business Week)
Supporters of increased efficiency standards claim the numbers are inflated

The battle between the auto industry and the federal government over changes to fuel economy regulations is exploding. Lawmakers in Washington want to impose much more efficient standards on future vehicles that could see a fleet wide fuel economy average of 62 mpg in effect by 2025.

Some in the automotive industry argue that the costs to reach the lofty 62 mpg fleet wide average will be much higher than the cost of burning more fuel in less efficient vehicles for consumers. Automakers have previously claimed that the costs would have a dire impact on the industry.

new study by the Center for Automotive Research has been published and the study claims that the rise in efficiency standards by 2025 to 62 mpg could add up to $9,790 to the cost of a new vehicle and will reduce sales by 5.5 million units. The report also claims that the resultant price increase would force a reduction of 260,000 automotive industry jobs due to reduced demand for vehicles by consumers.

On the other side of the battle, those pushing for the increased efficiency standards claim that the tech needed to meet the efficiency standards would only add $770 to $3,500 to the price of a new vehicle.

David Friedman, deputy director of the Union of Concerned Scientists' Clean Vehicles program and supporter of the new efficiency mandate, said, "The Obama administration should ignore this industry-advocate propaganda piece and focus on setting the strongest vehicle efficiency and global warming pollution standards based on credible scientific analysis."

President and CEO of the Union, Jay Baron, says that the main difference in cost between the industry and government studies depends on how much the price of the technology will come down over the next 15 years.

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RE: Because who knows better
By Shadowmage on 6/15/2011 6:38:21 PM , Rating: 3
Also, 2 of the 4 reasons you named are due to marketing:

Some people believed that the bandwidth capabilities of RAMBUS would outshine what AMD was offering, and wanted to buy into that model.

Some people had no idea what they were doing, and just bought what was familiar or easily available.

RE: Because who knows better
By Bad-Karma on 6/16/2011 4:21:04 AM , Rating: 2
Ummm.... At the time Rambus was a superior memory standard. What killed it was that it was a proprietary standard that was being stingily licensed and its' exorbitantly high price.

You could also add to the argument that being coupled to the P4 architecture did it in.

The inclusion of Rambus memory simply priced mainstream users out of the market. However, I will point out that lots of high end workstations in the business world still favored the combination or Rambus and Intel.

RE: Because who knows better
By torpor on 6/16/2011 3:16:04 PM , Rating: 2
Let me get this straight.

You feel it's marketing's job to publish technical whitepapers, and to encourage ignorance as a sales strategy?

The underwear gnomes know more about how to make money.

RE: Because who knows better
By Bad-Karma on 6/17/2011 5:25:14 AM , Rating: 2
underwear gnomes
.......You now have my full undivided attention!

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

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