to become more like Apple has hit a little speed bump. Rather than
sell a record amount of tablets, the company slashed its tablet shipment target
for 2011 by nearly 60 percent.
Reuters reports that Acer also lowered its
notebook shipment outlook.
forecasts might be an indication of Acer realigning its outlook with reality.
The company missed its last three quarterly forecasts while under the
leadership of CEO Gianfranco Lanci. Lanci
resigned in March over a difference in vision with the board of
directors over the company's future.
to Reuters, Acer Chairman J.T. Wang told said Q3 will be
considerably more stable than the first half of the year, and that "the
fourth quarter will be even better." Still, the new target for tablet
shipments is 2.5-3 million units by years end, instead of the 5-7 million the
company had envisioned at the start of the year.
The turmoil within the company and the missed forecasts have adversely affected
Acer's shares. According to Reuters, shares have plummeted 30
percent since the company first cut its PC revenue outlook on March 25. In May,
Acer posted a drop in total sales of nearly 30 percent.
While Acer said it expected to sell 800,000 tablets in each of the second and
third quarters of the year, Apple, by comparison, sold
4.69 million units in Q2 alone.
If Acer wants to become more like Apple, it's going to have to seriously step
up its game.