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Acer Iconia Tab A500 Honeycomb Tablet
Lowers year-end notebook shipment outlook as well.

Acer's plan to become more like Apple has hit a little speed bump. Rather than sell a record amount of tablets, the company slashed its tablet shipment target for 2011 by nearly 60 percent.

Reuters reports that Acer also lowered its notebook shipment outlook.

The forecasts might be an indication of Acer realigning its outlook with reality. The company missed its last three quarterly forecasts while under the leadership of CEO Gianfranco Lanci. Lanci resigned in March over a difference in vision with the board of directors over the company's future. 

According to Reuters, Acer Chairman J.T. Wang told said Q3 will be considerably more stable than the first half of the year, and that "the fourth quarter will be even better." Still, the new target for tablet shipments is 2.5-3 million units by years end, instead of the 5-7 million the company had envisioned at the start of the year. 

The turmoil within the company and the missed forecasts have adversely affected Acer's shares. According to Reuters, shares have plummeted 30 percent since the company first cut its PC revenue outlook on March 25. In May, Acer posted a drop in total sales of nearly 30 percent.

While Acer said it expected to sell 800,000 tablets in each of the second and third quarters of the year, Apple, by comparison, sold 4.69 million units in Q2 alone.

If Acer wants to become more like Apple, it's going to have to seriously step up its game.

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Shocking for a tablet manufacturer!.
By fteoath64 on 6/15/2011 11:31:16 AM , Rating: 0
Acer must realize that their forecast volume is way too low for a global market. The issue with them is stock availability in store shelfs. They severely lack this. Samsung did fairly well with the original Tab and will do well with the newer 10.1/ 8.9 Tabs.

Apple has the majority of store presence and stock availability, so they actually get customers who wanted other tablets but just cannot get them in their locale. It is a big problem that can be solved by their PC channels who are already plentiful.

RE: Shocking for a tablet manufacturer!.
By FATCamaro on 6/15/2011 3:08:10 PM , Rating: 2
You're delusional if you think that's the reason for their failure. There's stock, but no demand. Other than for Asus & the new samsung's maybe.

RE: Shocking for a tablet manufacturer!.
By chiadog on 6/15/2011 3:15:41 PM , Rating: 2
In the sea of Android devices, Acer has done almost nothing to differentiate their product. Make something other than just-another-bland-tablet-from-Taiwan, and they may get more sales.

By Belard on 6/15/2011 4:51:00 PM , Rating: 2
The other general problems with Android Tablets was caused by Android itself.

Most Android tablets are using Android 2.x, which is also confusing because does this mean Android for phones stay in the 2s? Or skip to 4? Or will there be a 3.0 for Android phones?

But the biggest problem that 2.x caused was public perception of the Android OS for tablets... In a RUSH to get something out there, not UNDERSTANDING how and why iPad is successful. They modified 2.x and stuck it into a tablet. They include: Asus, Dell, Samsung, Creative, Acer and a dozens of NO-NAME Crap. And even now, a customer will have to do RESEARCH to find out which tablet has 2.x or 3.0 or 3.1. UGH! Its a clusterfrack.

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