Apple makes a push for more marketshare with Intel's help
January 9, 2006 10:30 AM
comment(s) - last by
Apples stands to benefit in the areas of motherboard and processor design.
Apple's switch to Intel will finally give the Cupertino company a
comparable processor platform
to the big name PC OEMs on both desktop and notebook machines. Apple notebooks have long had the looks to wow consumers, but their performance was really nothing to brag aboout when compared to PC notebooks. Apple could also benefit in other areas of development if the rumors of Intel's decision to design Mac motherboards become reality. The move to Intel is expected to boost Apple's worldwide marketshare from roughly 3% of the computer market to 6% by the end of 2007.
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1/9/2006 6:17:55 PM
software has much much higher margins than hardware.
they could probably sell 2 copies of OS X at $140 or so, and make as much as selling an entire $1000 mac computer.
i think they will increase market share, but i dont thikn 6% is going to happen. their computerse are still way too expensive and doubling their market share is not going to happen just because of intel cpus.
its not like os x tiger was god awful slow. the cpu is just going to give them a better cpu, they still wont have software support, or a low price.
1/9/2006 6:42:10 PM
Odds are they make roughly the same if not more on a single copy of OSX then they do on a $1000 machine. How much does it cost them to produce and distribute the OSX CDs/packaging after it is written? $5, maybe $10 at the high end? MS was the darling of Wall Street for so many years because of their obscene margins in comparison to comanies like IBM, Compaq, HP and any of the old industry stocks. Their biggest threat in moving over to a software provider is lost total revenue, I don't see it as being a threat to their margins.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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