Apple makes a push for more marketshare with Intel's help
January 9, 2006 10:30 AM
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Apples stands to benefit in the areas of motherboard and processor design.
Apple's switch to Intel will finally give the Cupertino company a
comparable processor platform
to the big name PC OEMs on both desktop and notebook machines. Apple notebooks have long had the looks to wow consumers, but their performance was really nothing to brag aboout when compared to PC notebooks. Apple could also benefit in other areas of development if the rumors of Intel's decision to design Mac motherboards become reality. The move to Intel is expected to boost Apple's worldwide marketshare from roughly 3% of the computer market to 6% by the end of 2007.
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RE: hmm i think its incomplete
1/9/2006 3:40:23 PM
Hmm, I think Apple have probably done the math - say OS X remains at $129. That means they would have to sell between 10 and 20 times more software units than hardware units to get the same income. Even if software does have higher margins, they would need to able to guarantee 25-30% market share to make it worthwhile.
I'm guessing they will do it sometime, but not until they see how market share changes with their current strategy.
If they did allow it to run on any x86 PC, I would put it on my own PCs, especially if the few windows apps I need run seamlessly. But I would still have maybe one Apple-branded computer, for the seamless integration of hardware and software (not to mention such pluses as OpenFirmware and firewire target-disk mode, which are unlikely to be available in cheap motherboards) - I've done my research and I think Apple hardware is worth the 20% extra (no, it's not 2x the price) you typically pay for it over Windows PCs.
RE: hmm i think its incomplete
1/10/2006 12:47:45 PM
Look at microsoft. How much hardware do they sell? A fey keyboards/mice/xbox & stuff like that but where do their majority of funds come from? Can you think of any company that has more available cash than microsoft? I think a lot of people feel the apple os is superior because its based on the freebsd kernal if i remember correctly. No $129 is not much but after the code an os (pay for developer time) the money they are making on each copy is $129 - Cost of burning the cd and packaging which is huge. Think about it this way they have to pay developer time no matter how popular their os but if they can sell a lot of copies they are making like 95% profit off their sale. Apple's biggest mistake is trying to make money off of hardware which currently today has low margens.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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