Report: Samsung to Overtake Nokia in This Quarter, Apple Close Behind
June 13, 2011 3:57 PM
comment(s) - last by
Nokia's implosion has been dramatic. Its sales have dropped to a third of what they were last year in some reasons as demand for the defunct Symbian dries up.
(Source: atmospheric endeavours)
An analyst suggests that Samsung will knock Nokia out of the #1 spot for the first time since 1996. Samsung has been fueled by strong sales of Android handsets. Its latest star product is the Galaxy S II.
Nokia's dramatic fall continues
Finland's Nokia (
) has led the world phone market since 1996. But even as Microsoft prepares to inherit market share from Nokia, the question is increasingly becoming not when that will happen, but what exactly will be left.
Nokia's implosion has been dramatic. The phone maker had struggled in the wake of Apple, Inc.'s (
) 2007 market entry and the rise of Google Inc.'s (
) Android operating system. But at the time that "struggle" merely amounted to slower growth than its competitors.
However, with the
arrival of new CEO Stephen Elop
-- a former Microsoft Corp. (
) Canada executive -- the
deal with Microsoft
, and the decision to
phase out Symbian
for Windows Phone 7, that slowing growth has transformed into a
free-fall of market losses
Now Nomura Holdings, Inc. (
), a leading Japanese market research firm, says that Samsung Electronics Co., Ltd. (
) will pass Nokia in market share this quarter -- Q2 2011. Nomura, goes on to predict in its research note that Apple is then likely to pass Nokia in Q3 2011.
The prediction follows a more reserved statement from Gartner, Inc. (
) analyst Carolina Milanesi, who recently stated, "If Nokia's new phones are not well received in the third quarter and with the Galaxy S2 ramping up, Samsung might overtake them and become the smartphone leader in Q3."
Neil Mawston, analyst at Strategy Analytics, refutes the report in
, stating that he expects Nokia to stay ahead of Samsung for the time being.
But he adds, "There is certainly a very close three-way battle going on for top spot in global smartphone volumes between Nokia, Apple and Samsung during the second quarter. With Symbian demand crashing, there is growing opportunity for Samsung or Apple to grab the lead."
Samsung's success has come largely thanks to Android, which has freed it from struggling to design a capable OS to complement its hardware.
Nokia is hoping to see success from a similar approach, but it won't deliver a Windows Phone 7 handset
until Q4 2011
. And it won't switch to a full Windows Phone 7 lineup until sometime in 2012 or 2013. Investors are growing very upset with the company's leadership after it was forced to greatly lower targets for this year and pull earning targets for next year altogether.
In Britain, Nokia sales fell in mid-May to 10.6 percent of total handsets, down from 31 percent a year before, according to market research firm ComTech. Nokia's sales numbers are only salvaged somewhat thanks to its high volume of basic handset sales to developing markets. Unfortunately, these sales don't help its financials much -- they feature much lower margins than smartphones.
This article is over a month old, voting and posting comments is disabled
6/13/2011 4:56:13 PM
Analyst #1 says: yes.
Analyst #2 says: maybe.
Analyst #3 says: no.
Remind me, why do we listen to them?
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
Nokia Left Scrambling as Customers Abandon Symbian Platform
May 31, 2011, 5:04 PM
Gartner: Android is Bulldozing Competition, Picks up Third of Market in Q1
May 20, 2011, 9:44 AM
Nokia to Phase Out Symbian, WP7 Likely to Become World's #2 Phone OS
February 11, 2011, 11:03 AM
It's Official: Nokia to Enter "Strategic Partnership" with Microsoft, Adopt Windows Phone 7
February 11, 2011, 6:01 AM
Former Microsoft Exec to Take Over as Nokia CEO
September 10, 2010, 9:22 AM
Buzz Grows Over Upcoming Lenovo Vibe X2's "Layered" Rim, Intel Chip
August 29, 2014, 4:59 PM
Sprint Intros Free Wi-Fi Calling for Overseas Travelers
August 29, 2014, 11:30 AM
Nokia HERE Maps to Arrive on Samsung Galaxy Smartphones This October
August 29, 2014, 9:14 AM
Microsoft's Standalone Kinect 2 Goes On Sale Oct. 7 for $150
August 28, 2014, 4:33 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Intel Offers up Penny Sized 3G Modem for Smart Appliances, Etc.
August 28, 2014, 3:25 PM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
LG Posts Teaser Video of Its “Round Face” G Watch R Smartwatch, Set for IFA Lauch
August 24, 2014, 2:49 PM
Second ZMapp-Treated Patient Dies of Ebola, Supplies Run Out
August 25, 2014, 7:03 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information