We... recently learned that Newegg is running a commercial on television and YouTube (http://www.youtube.com/watch?v=nYk0dQrz3uc&feature=youtu.be" rel="nofollow) depicting a blue-shirted salesperson in a store with a similar layout/color scheme to a Best Buy store, so as to represent a Best Buy employee. The fake Best Buy employee is depicted as slovenly and uninformed about computer products, in contrast to your employees who are portrayed as "experts."
Your... negative portrayal of our employees violates trademark rights and misleads customers about our services, in violation of federal and state law. While we welcome fair competition, we cannot tolerate unfair competition that disparages our employess, confuses our customers and damages our valuable trademarks and goodwill associated with those marks. We take great pride in our employees and the high quality of customer service they offer and find your company's focus on our employees in this advertising campaign particularly offensive. We expect that you would be equally offended if the tables were turned and a competitor launched an advertising campaign portraying your employees as slovenly and uninformed.
Sadly, this IS what best buy is.
There's a reason knowledgeable people don't shop at best buy, and poor consumers get ripped off without even knowing it.
We recently learn that Newegg is using a stylized GEEK ON design in orange-and-black font with the "O" in "ON" depicted as a power button (the "Geek on Logo") with a new marketing campaign for Newegg's consumer electronics retail services. We understand Newegg is using this design on its website, its Facebook site, and in connection with promotional items for Newegg's services such as t-shirts. An illustrative use of the Geek On Logo is attached as Exhibit B.
Given Best Buy's long-standing prior use of the GEEK SQUAD mark, Geek Squad Trade Dress, and Tie and Power Button Design, Best Buy is concerned that Newegg's use of the Geek On Logo is likely to create confusion among consumers and to dilute the distinctive quality of the GEEK SQUAD mark in violation of Best Buy's trademark rights. Best Buy is particularly concerned because the Geek On Logo features the GEEK-component of Best Buy's GEEK SQUAD mark, is depicted in the same orange-and-black color scheme as Best Buy's Geek Squad Trade Dress, features a power button design that is very similar to the Geek Squad Tie and Power Button Design, and is used to promote Newegg's competing consumer electronics retail services.
quote: Most of our money is made on accessories, services, and protection plans. Newegg has a LOT fewer employees to pay, and also don't have to cover costs of brick and mortar stores.