backtop


Print 55 comment(s) - last by Belard.. on Jun 9 at 6:09 PM


Steve Jobs pitches his ideas for a new Apple campus to the Cupertino, CA town council

Apple's current headquarters (shown in green on the left)

Property now owned by Apple (shown in green)

Location proposal for Apple's new campus (seen on the right)
Apple grunts will be stuck in a true infinite loop this time around

You have to give Cupertino, California-based Apple Inc. (AAPL) points when it comes to style.  Not only does the company make some of slickest packaged electronic devices in the industry, it also has diverse, but consistently eye-catching retail designs.

I. A New Home For Apple

Apple CEO Steven P. Jobs, currently recuperating on medical leave, took some time to present a new plan to the Cupertino city council, which they posted video of on YouTube.

Currently, Apple has between 2,600 and 2,800 employees working at its Cupertino headquarters (Mr. Jobs seemed a bit hazy as to the precise current number -- Apple is known for a high burnout rate).  But most of Apple's employees work at other office buildings in the area.

"We're renting buildings... not very good buildings either... at an ever greater radius from campus," Mr. Jobs describes, "And we're putting people at those."

The CEO says that with 12,000 employees Apple was reaching a breaking point -- revamp its Cupertino work situation, or relocate to a town like Mountain View, California.

Hoping to stick in Cupertino, Mr. Jobs instead bought 150 acres of land on the east side of town, which were long ago home to Apple orchards.  The area was currently home to a major office of rival computer maker Hewlett-Packard Company (HPQ).  

Despite being business rivals, Mr. Jobs is quite fond of Hewlett-Packard, due to his own history with the company.  He states, "When I was 13 I think -- Hewlett and Packard were my idols -- I called up Bill Hewlett because he lived in Palo Alto and there were no unlisted numbers in the phonebook -- which gives you a clue to my age. And he picked up the phone and I talked to him and I asked him if he'd give me some spare parts for something I was building called a frequency counter."

"And he did, but in addition to that he gave me something way more important. He gave me a job that summer -- a summer job -- at Hewlett Packard right here in Santa Clara off 280, in a division that built frequency counters. And I was in heaven."

Around the same time he was given this job, Bill Hewlett and Dave Packard, walked through those apricot orchards in Cupertino and decided to buy the property.  Over time it became a major headquarters, but recently the company has been consolidating, so it sold the land to Apple.

Mr. Jobs sounded a bit bitter about being unable to acquire a certain apartment complex, stating, "We tried to buy the apartments in the corner, but they're not for sale, so we couldn't buy those, but we bought everything else."

Apparently even in Cupertino, some can resist Apple's sorcery.

II. "Spaceship" Prepares to Land

Apple's Cupertino offices are located on Infinite Loop Drive -- nicknamed for a program loop with no termination conditions; a common cause for operating system crashes back in the "old days".

Ironically Apple's new building with be the physical manifestation of that term -- nature's perfect infinite loop -- the circle.  The company has hired architects with the reputation for being the "best in the world" to design the exotic campus which Mr. Jobs says he hopes will be "best office building in the world", and which city council member Barry Chang remarked would be "most elegant headquarters in the U.S."

Mr. Jobs describes it, quipping, "It's a little like a spaceship landed."

Located on the north end of the campus, the planned building is a four-story, 3.1 million square foot office building, with a 1 million square foot improvement.  This is a major improvement over HP's building which covered 1.4 million square feet of footprint, but only had 2.6 million square feet of office space.  

Apple hopes to use the building to house 12,000 employees (up to a maximum of 13,000) -- much more than the 9,500 HP housed (Mr. Jobs referred to this as an increase of "20 percent", but he was apparently having a bad math day).

Mr. Jobs describes, "It's a circle. So it's curved all the way around. As you know if you build things, this is not the cheapest way to build things. There's not a straight piece of glass in the building. It's all curved."

"And we've used our experience in making retail buildings all over the world now. We know how to make the biggest pieces of glass in the world for architectural use."

The building forms a closed arc, with a large inner courtyard.  It houses offices and a cafeteria that feed 3,000 employees at once.

Parking is largely underneath the building, but there's a supplementary 1,200-car garage to the south of campus.  Next to that garage will be a generator.  Due to local brownout issues, Apple says it hopes to make that generator its primary power source.  It says it will look to produce power from "natural gas and other ways that can be cleaner and cheaper."

III. Enriching the Area

When asked how the plans would enrich Cupertino, Mr. Jobs argued that it would improve the local environment.

Currently the plot of land is mostly asphalt, as Mr. Jobs puts it -- parking lots.  Only 20 percent is landscaped.  Apple plans to expand the percent of landscaped grounds to 80 percent.  They plan to increase the trees on the land from 3,700 to 6,000, including some of the "apricot orchards" Mr. Jobs fondly remembers.

He says that Apple has hired a senior arborist from Stanford University to help plan the tree planting and landscaping.

Many employees will be able to bike to campus.  And the CEO brags that his company provides 20 biodiesel-powered buses, which pick employees up from San Francisco to Santa Cruz.

He says that smoking will be prohibited inside the new building, which appears, in part, to be a personal stand by Mr. Jobs.  He relates that smoking is a sensitive subject as both of his parents died of lung cancer.

When asked about the heavily polluting nearby Kaiser Concrete Plant, Mr. Jobs commented that the plant bought the land "fair and square" so there was nothing he could do about it for now.  He commented, though, "If you kicked Kaiser out, I wouldn't cry."

Several city council members fished for whether Apple might provide the city free Wi-Fi, as some corporations like Google Inc. (GOOG) do for their hometowns.  Mr. Jobs scoffed at this notion stating, "We pay taxes, the city should do those things."

If Apple's plan is approved it will break ground next year and employees will move in by 2015.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Haha
By web2dot0 on 6/8/2011 1:34:40 PM , Rating: 0
Your opinion is the most ridiculous thing I've heard. Let's have privatized Fire Department (been there done that ... massive FAIL), Policeman? County-run utility is not scalable. One nuclear power plan per county? Why even bother paying taxes if gov't doesn't do anything?

Not all competition are good. Competition also comes with corruption and cost cutting at all cost to lower the bottom line. That's why we need "government regulation". There are some things that makes sense, but for essential services, it's a no brainer. Gov't run services are better overall. No system is perfect, but I'll rather have my fireman think about the safety of the people they are trying to save first ahead of thinking about how they can use the least amounts of water possible to save lives to meet shareholder targets.

All your idealistic ideas are flawed even on paper. It's quite sad really.

There are things that gov't are good at. "For the Common Good". We live in a country, as one people. The gov't should take care of their citizens on the most basic necessities. You know, like common decency and compassion.


RE: Haha
By JasonMick (blog) on 6/8/2011 2:29:28 PM , Rating: 2
quote:
Your opinion is the most ridiculous thing I've heard. Let's have privatized Fire Department (been there done that ... massive FAIL), Policeman? County-run utility is not scalable. One nuclear power plan per county? Why even bother paying taxes if gov't doesn't do anything?


Did you even read what I wrote??? Clearly not.

I support local/county gov't operated utilities, assuming that citizens vote to approve them.

The anarcho-capitalist theory I raised was just to point that some disagree. I think that plan is crazy, though and wouldn't work.

Try reading carefully before getting all defensive and indignant.

[DISCLAIMER: The opinions I express in this comment are my own and not to be confused with the text of my articles.]


RE: Haha
By MrBlastman on 6/8/2011 2:35:13 PM , Rating: 2
What's with the disclaimer, Jason?


RE: Haha
By JasonMick (blog) on 6/8/2011 2:39:27 PM , Rating: 3
quote:
What's with the disclaimer, Jason?

Oh, I'm just tired of people thinking my comments somehow are part of the article and complaining about my bias in the article, just because I have personal opinions, which I voice in the forum (a public discussion).

So I'm putting that in my comments from here on out, just to clarify that to anyone who has trouble understanding the difference.

Everyone has opinions, I just want to make it clear that I try to keep mine out of the articles, but feel free to voice them in this and other forums.

[DISCLAIMER: The opinions I express in this comment are my own and not to be confused with the text of my articles.]


RE: Haha
By MrBlastman on 6/8/2011 2:58:03 PM , Rating: 2
I would think people would be smart enough to figure that out but, whatever. An opinion expressed in the subtext below an article is just that, an opinion.

It's pretty bad that you have to let people know that through a disclaimer.


RE: Haha
By JasonMick (blog) on 6/8/2011 3:16:33 PM , Rating: 2
quote:
It's pretty bad that you have to let people know that through a disclaimer.

I agree... if you, good sir, were the only commenter here I'm sure I could ditch it. You always express your opinions and debate in a rational matter, I've noted.

[DISCLAIMER: The opinions I express in this comment are my own and not to be confused with the text of my articles.]


RE: Haha
By UNHchabo on 6/8/2011 4:41:56 PM , Rating: 2
quote:
You always express your opinions and debate in a rational matter, I've noted.

[DISCLAIMER: The opinions I express in this comment are my own and not to be confused with the text of my articles.]


You heard him, MrBlastMan -- your rationality is only in Jason's mind, and is therefore not to be taken as truth.

:)


RE: Haha
By AssBall on 6/8/2011 4:43:13 PM , Rating: 2
I was going to let this bullshit slide but I have too much free time atm.

quote:
Not all competition are good.


Competition is fantastic, it teaches you how to succeed. How is trying hard to succeed bad? Maybe you should have tried harder in ENGLISH.

quote:
There are some things that makes sense


Case in point.

quote:
Gov't run services are better overall


Couldn't be further from the truth. They are inefficient, lobbyist misguided leeches of public money. Maybe if you live in Europe you have an argument, but the United States doesn't work like Sweden, or even closely. The competition from several services competing without mandated regulations weeds out the ones that are just not going to work well. So they go find something else to do that they are actually good at doing. THAT is better overall.

quote:
All your idealistic ideas are flawed even on paper.


Uhh? It seemed pretty straightforward to me what he was talking about, even if I didn't agree with it all. Even on paper. ???wtf???

quote:
It's quite sad really.


I am not understanding why it is sad.

quote:
There are things that gov't are good at


Apparently educating you in ENGLISH was not one of those things.

quote:
I'll rather have my fireman think about the safety of the people they are trying to save first ahead of thinking about how they can use the least amounts of water possible


That's right, let the fireman empty the entire city well and screw everyone who critically need a clean water supply for drinking, cleaning, medical, services, businesses, industry to save a suicidal crackhead. Do you really not see the logic behind the rules set in place that they follow?

quote:
common decency and compassion


What is common decency? In Iran I can bone your 13 year old sister and then get a dowry from your Dad. It is common. If I am starving can I kill and eat your $400 dog? It isn't OUR JOB to be compassionate for YOU.

Get off the self serving entitlement bandwagon before the rest of us boot you'r ass off.


"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki