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AT&T Mobility President and CEO Ralph De La Vega.

"I think they just need to make it better."

AT&T Mobility President and CEO Ralph De La Vega recently spoke with All Things D's Ina Fried at length about a number of issues, including the popularity of Android, why Windows Phone 7 devices aren't selling well, and whether or not the tablet market is actually going to take off the way analysts are predicting it to.

Much of what De La Vega told Fried about AT&T's business echoes the trends emerging throughout the wireless industry:
We’ve seen a dramatic shift from feature phones and quick messaging devices, which were texting devices only, into smartphones. We love that.
Android is becoming more popular. Our Android business is doing very, very well.
What Apple has done very well [with the iPad] is killer software, but the hardware is beautiful. I think they are raising the bar very high, but this is a competitive industry. I am pretty sure the other guys are not going to sit still and let Apple have all of that [tablet] market share.
He praised Windows Phone 7 for its design, but noted why it hasn't sold well: "Giving customers more application choices, having a bigger app store with more functionality on the phone, I think that is all that it needs."

"It hasn’t sold as well as Microsoft or us would want it to, but I think having the Nokia hardware capability with the Microsoft software capability is a really good combination," he said. "Keep in mind this is the first product that Microsoft has come out with since Microsoft redid their OS. I think for the first thing out of the chute it is pretty good. I think they just need to make it better."

He called Windows 8 "a huge win" for Microsoft, and noted that all of the smartphone manufacturers are now offering AT&T their tablets to carry (including the Motorola Xoom). "The question is which ones of those are good enough to stand up to the iPad. That’s a very high bar," he said.

As for BlackBerries, De La Vega wouldn't delve too deep into reasons why they haven't sold as well as in the past. "We just see customers, in some cases choosing other products rather than traditional BlackBerries," he said. "I think customers want more applications and [RIM is] going to eventually move to where they have one OS," rather than having both QNX and OS 7.

De La Vega also praised HTC, particularly for their UI, and noted that the HTC Inspire is selling very well. 

On another note, he said that AT&T is working with the industry to shrink the size and footprint of SIM cards.

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RE: Title
By Argon18 on 6/6/2011 9:28:51 AM , Rating: -1
It is a great title. WP7 is a turd in a long line of smelly mobile turds from Microsoft. MS should stick to desktop peecees because they fail hard at mobile devices.

RE: Title
By cjohnson2136 on 6/6/2011 9:39:16 AM , Rating: 5
Have you ever used WP7? Because calling it a turd when you have never used it makes no sense.

RE: Title
By chick0n on 6/6/2011 9:42:53 AM , Rating: 2
he obviously is a Apple fanboy, who can only use a dumbdown phone like iPhone, which is designed for retard to use.

RE: Title
By mcnabney on 6/6/2011 10:46:35 AM , Rating: 3
Weren't the WP7 fanbois just arguing that their device was better because it was easier to use? You know, dumbed down to attract the retards.

RE: Title
By InvertMe on 6/6/2011 10:54:21 AM , Rating: 3
Dumbed down and easy to use are not the same thing.

RE: Title
By Mitch101 on 6/6/2011 11:57:56 AM , Rating: 2
Windows Phone 7 users are past the Windows 3.1 decade of icon driven interfaces like the iPhone/iPod/iPad.

But then Windows 3.1 had flash but we dont want to make your head explode.

Flash Player 3 - Windows 3.1

RE: Title
By mcnabney on 6/6/2011 8:10:39 PM , Rating: 2
Thanks for the info! I knew Flash went back to W95, but I didn't know it went to 3.1. Impressive lifespan.

RE: Title
By MeesterNid on 6/6/2011 12:43:17 PM , Rating: 4
Have you ever used WP7? Because calling it a turd when you have never used it makes no sense.

Oh is that right!? Because there is a fine, long-standing tradition on this site for people to call all things Apple worse names than that when the vast majority of them have never used any of those devices.

RE: Title
By Nfarce on 6/6/2011 1:38:28 PM , Rating: 2
This site is 99% PC the last time I checked. The Apple fannies have plenty other places on the web dedicated to licking Apple hairy ass.

RE: Title
By cjohnson2136 on 6/6/2011 1:43:36 PM , Rating: 2
Just cause the majority of people do it does not mean I do it. I don;t like Apple products because I have used them and prefer Windows over them.

RE: Title
By Omega215D on 6/6/2011 2:03:27 PM , Rating: 2
This was due to all the remarks Apple and their users have made on products that aren't Apple. Smug SOBs who are nothing more than glorified hipsters.

I speak as someone who has owned and used a Macbook and would probably get another in the future. Said Macbook just died despite sitting on my desk or in a protective case for most of its life. Now I have a 2007 Thinkpad T60 that is doing a better job of chugging along.

RE: Title
By Gungel on 6/6/2011 9:54:21 AM , Rating: 2
I'm much happier with my WP7 phone than that Android garbage I had before. Best music integration of any phone, and yes including the iPhone.

RE: Title
By mcnabney on 6/6/2011 10:38:47 AM , Rating: 3
I should hope so.

It is the Zune Phone. Zune did music really well, it is a shame that consumers only buy Microsoft products that they HAVE to buy. The Zune was really well done.

RE: Title
By Mitch101 on 6/6/2011 12:02:26 PM , Rating: 3
My Zune lives on in my car permanently connected to the usb port. Wireless sync was built in since the first generation. When I pull into the driveway any songs on my PC wirelessly get pushed into the Zune 30 in my car. You only need to right click on music and send to device. How simple.

If you get it right the first time you dont need to redesign it every 6 months.

RE: Title
By JediJeb on 6/6/2011 4:10:25 PM , Rating: 2
If you get it right the first time you dont need to redesign it every 6 months.

I guess that is why I am still using XP, though for me W2000 seemed less buggy and I could go a year without rebooting on it. At work I have tried using W7 a few times but can't find anything, takes me forever to get things done with it. Why do they always change things for what seems the sake of just changing them.

As for the above comment about W3.1 heck I liked it better than any of them.

RE: Title
By sviola on 6/6/2011 10:22:18 AM , Rating: 2
obvious troll is obvious.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
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