When it comes to dedicated eReaders, Amazon get the lion's
share of the attention with its popular Kindle devices. Amazon's newest Kindle
is available with a relatively
low price tag of $114 and has been a sales
success; however, your screen is bombarded with ads when the device is idle
or at the home screen.
Barnes and Noble is also no stranger to the eReader market (its
market share stands at 25 percent) and today is following up with the newest
addition to its NOOK family that adds touch functionality. The new NOOK uses a
6-inch E Ink pearl
display and weighs just 7.5 ounces. It is also 15 percent thinner than the
Since the NOOK doesn't need a keyboard like the Kindle and
features just a single button, the NOOK looks absolutely diminutive in
comparison. And for users that are annoyed by hyperactive page turns on
eReaders, Barnes and Noble says that the new NOOK has "80 percent less
flashing" while turning pages compared to the Kindle.
The new NOOK features 2GB of internal storage that is good
enough to hold 1,000 books. However, Secure Digital cards of up to 32GB are
supported should you need the additional space. This third-generation Nook includes Wi-Fi as standard equipment, but you can't have 3G access at any price. Battery life is listed at up to
two months (Wi-Fi off).
The touch-enabled NOOK matches the price of the cheapest
Wi-Fi Kindle reader (non-ad supported) at $139 and will start shipping on June