Print 11 comment(s) - last by brshoemak.. on May 25 at 11:09 AM

Barnes and Noble guns for Amazon's Kindle with its latest NOOK offering

When it comes to dedicated eReaders, Amazon get the lion's share of the attention with its popular Kindle devices. Amazon's newest Kindle is available with a relatively low price tag of $114 and has been a sales success; however, your screen is bombarded with ads when the device is idle or at the home screen.

Barnes and Noble is also no stranger to the eReader market (its market share stands at 25 percent) and today is following up with the newest addition to its NOOK family that adds touch functionality. The new NOOK uses a 6-inch E Ink pearl display and weighs just 7.5 ounces. It is also 15 percent thinner than the previous model. 

Since the NOOK doesn't need a keyboard like the Kindle and features just a single button, the NOOK looks absolutely diminutive in comparison. And for users that are annoyed by hyperactive page turns on eReaders, Barnes and Noble says that the new NOOK has "80 percent less flashing" while turning pages compared to the Kindle. 

The new NOOK features 2GB of internal storage that is good enough to hold 1,000 books. However, Secure Digital cards of up to 32GB are supported should you need the additional space. This third-generation Nook includes Wi-Fi as standard equipment, but you can't have 3G access at any price. Battery life is listed at up to two months (Wi-Fi off).

The touch-enabled NOOK matches the price of the cheapest Wi-Fi Kindle reader (non-ad supported) at $139 and will start shipping on June 10.

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80 percent less page flashing?
By spread on 5/24/2011 11:13:39 AM , Rating: 2
Do the pages flash 80% dimmer or 80% less often?

I hate eReaders just for this reason. You want to view the next page in the book and it has to flash the screen a couple of times.

By GulWestfale on 5/24/2011 11:48:54 AM , Rating: 2
perhaps they mean that only the parts of the screen that have to change actually do change; all the little balls that have to stay black (or white) don't have to 'flash'.

if you have a nook, check out my books:

RE: 80 percent less page flashing?
By OCNewbie on 5/24/2011 12:14:55 PM , Rating: 2
Seems like an awfully trivial thing to "hate" something for

RE: 80 percent less page flashing?
By Stuka on 5/24/2011 1:13:44 PM , Rating: 2
I felt the same way initially. However, the reason for the flash is to "erase" the screen. If it didn't flash you would see ghosts of the last 2-3 pages displayed. A worthwhile trade-off, I think.

RE: 80 percent less page flashing?
By DrApop on 5/24/2011 1:43:24 PM , Rating: 5
This is one of the reasons I don't read paper books anymore. Whenever I would turn a page, the paper would bend and all the words would be unreadable for about .75 milliseconds. It was so annoying. I just hated it. So I no longer am willing to read paper books.

RE: 80 percent less page flashing?
By lecanard on 5/24/2011 6:40:51 PM , Rating: 2
You win this thread.

RE: 80 percent less page flashing?
By lecanard on 5/24/2011 6:41:55 PM , Rating: 2
I saw the video; it only flashes the part of the screen that contain lines of text, so between lines and margins stay white the whole time.

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