Barnes and Noble guns for Amazon's Kindle with its latest NOOK offering

When it comes to dedicated eReaders, Amazon get the lion's share of the attention with its popular Kindle devices. Amazon's newest Kindle is available with a relatively low price tag of $114 and has been a sales success; however, your screen is bombarded with ads when the device is idle or at the home screen.

Barnes and Noble is also no stranger to the eReader market (its market share stands at 25 percent) and today is following up with the newest addition to its NOOK family that adds touch functionality. The new NOOK uses a 6-inch E Ink pearl display and weighs just 7.5 ounces. It is also 15 percent thinner than the previous model. 

Since the NOOK doesn't need a keyboard like the Kindle and features just a single button, the NOOK looks absolutely diminutive in comparison. And for users that are annoyed by hyperactive page turns on eReaders, Barnes and Noble says that the new NOOK has "80 percent less flashing" while turning pages compared to the Kindle. 

The new NOOK features 2GB of internal storage that is good enough to hold 1,000 books. However, Secure Digital cards of up to 32GB are supported should you need the additional space. This third-generation Nook includes Wi-Fi as standard equipment, but you can't have 3G access at any price. Battery life is listed at up to two months (Wi-Fi off).

The touch-enabled NOOK matches the price of the cheapest Wi-Fi Kindle reader (non-ad supported) at $139 and will start shipping on June 10.

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