been dominating the computer market in shipments and market share for the past
few years. The company is the largest computer shipper in the world and is far
ahead of the second place company in the computer realm. In the world of HP,
that apparently equates to better than number one.
HP is trying to step into the tablet market with its new TouchPad tablet that
runs WebOS. The TouchPad was announced back in February and it sounds
interesting with a 9.7-inch screen and other goodies under the hood. Many are
wondering at this point if there is enough room in the tablet market for
another major OS.
Apple is dominating the tablet market with the iPad, but HP seems to think
there is a place for it not only at the top of the tablet market, but at a
threshold even higher.
HP's European head Eric Cador has bragged that the company will be emulating
its success in the computer market in the tablet market and that HP's TouchPad
will be "better than number one."
Cador said, "In the PC world, with fewer ways of differentiating HP’s
products from our competitors, we became number one; in the tablet world we’re
going to become better than number one. We call it number one plus."
For HP to release anything resembling “number one plus” it will need to draw
developers to make apps for the WebOS platform very quickly and the apps will
need to be first rate. If Android tablets have taught the tablet world anything,
it is that consumers will not buy your offerings based on boasts and name
recognition. HP has said in the past that apps that run on the web will be
easily adapted to run on WebOS as well.
Cador added, "Only one company plays in both the consumer and business and
world. We tend to talk about technologies. But the way the user is going to
look at tablets means it’s about experience. The way the corporate is going to
look at it is to say that its employees, who are also consumers, have got to
like it and it’s got to be secure. We’re going to deliver that. Beyond that,
it’s about marketing and branding."
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