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Motorola Xoom needs a price cut  (Source: Motorola)
Android tablet shipment forecast cut as iPad shipment expectations grow

The tablet market is growing by leaps and bounds and Apple with its iPad is the source of much of that growth. There are a number of Android tablets on the market today, but they aren't selling well and some users are complaining about the Honeycomb operating system and the availability of tablet-specific apps.

Analysts have agreed that the tablets are taking market share from the notebook and netbook, but the outlook for tablets overall has taken a downturn recently. The reason that the estimates for overall shipments by analysts are changing has to do with the sinking popularity of Android tablets. While Android offerings are seeing estimates for shipments cut, the iPad is actually being increased.
Jefferies analyst Peter Misek noted about six months ago that the forecast for 2011 tablet sales was 100 million. After a recent poll of consumers, Misek has changed his predictions by a whopping 30% reports eWeek. He believes that 70 million tablets shipped is a more realistic expectation.

Misek wrote in a research note, "We now believe 70 million to be more realistic due to: 1) Android 3.0 Honeycomb needing polishing, and 2) Android tablets that are priced too high."

Misek also thinks that if tablet makers like Motorola and Samsung want to compete with the iPad, they are going to need to take a hit and cut the price. Bill Shope from Goldman Sachs also lowered the overall estimates for tablet shipments in 2011 and 2012. The decline was due to reduced estimates for Android tablets, the estimates for iPad shipments actually increased.

Shope wrote, "Our iPad forecast remains unchanged, though we have lowered our non-Apple tablet unit assumptions by 2.3 million units in 2011 and 2012." He continued, "Meanwhile, we have raised our forecast for Apple's tablet market share to 66.4 percent in 2011 (64 percent prior) and 66.6 percent in 2012 (65 percent prior). Overall, we are expecting 57.7 million total tablets for 2011 and 78.0 million tablets for 2012, versus 60.1 million and 80.3 million previously."

NVIDIA CEO Jen-Hsun Huang has also said that for Android tablets to be competitive, they need to be cheaper. NVIDIA has a vested interest in the Android tablet market since his company makes the Tegra processors that many of the newest Android tablets use.



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RE: This is not surprising
By robinthakur on 5/19/2011 6:15:26 AM , Rating: 2
Actually, the iPad apps selection was in a much better place over a year than the Android pads are after the same time frame. Android's default App store in general is lacklustre with a awful search function which does not help matters. This translates to fewer people purchasing apps on Android, and actually it derives less App store revenue than even Symbian.

Android being more familiar than iOS? This is only your opinion and is biased. iOS popularised the entire touch screen interface, where before it had only floundered with squishy resistive screens, so that's a stretch too.

Who cares if you can sync your android to iTunes? Anyone who owns an iPhone, iPod or organises their music through iTunes is 'who'. You assume that a potential purchaser of tablets has that level of technical knowledge to work out how to drag and drop MP3 files onto the device which actually alot of users struggle with. Having used other MP3 players in the past, it isn't actually easier and quicker to do the drag and drop method, nothing is actually easier than just plugging in the device and letting iTunes do its thing in my personal experience.

Syncing with Windows Media Player is unecessary on an iPad, why would you want to when iTunes is so much better at organising music, photos, videos, Apps etc. and is created to work in tandem with the device? Just to be different? Thought so.

The DNLA thing, you are right about, I would like that, although I've never really managed to get it to work reliably streaming between my Windows Media Player Library and my PS3 (it starts then gives a cryptic error usually about 5 minutes into a film) but I have an Apple TV to play around with connected to my main lounge 3DTV and it seems to work flawlessly with the iPad/iPhone, as you would expect. So whilst I can't connect it to the PS3, I don't know why I would want to either.

When you say normal people don't care about the iPad, what planet are you living on? The iPad is rolling out in my company which is cool as I can use it at work now too and most people I know have iPad's and iPhones, so actually to me your illustration of what 'normal people' want is incorrect but that just goes to show that both of our views are extremely subjective. The sales figures for the iPad seem to give the lie to your statement however and I'm not sure why you mentioned about Android tablets being light on the wallet, they all cost as much as, if not more than the iPad urrently for a whole lot less in real terms!!

I think you'll find that as to all your bluetooth accessories bumping up the number of accessories available for Androids (of all kinds) the integration of ipod, iPad and iPhone in all kinds of devices from Docks, Cars, cases etc is exponentially bigger. BMW and Bose integrate Apple devices natively, not Androids. Louis Vuitton and all the fashion brands make iPad and Macbook cases, not Xoom or Asus Transformer cases. The rest of the world knows this, but you would rather drink the Anti-Apple Koolaid than actually hear from Apple users who are very happy using what they are using. I'm always amused watching tech geeks refer to the iPad as a toy, when actually it is the only Tablet appliance which works smoothly, the toy is the one that you have to spend 20 minutes tinkering with it before you use it, where the Apps crash all the time and where the build quality is, frankly, rubbish. If you like Android tablets so much, I hope you've bought one, because they could really use the sales right now and most people who bash the iPad don't actually translate into Android tablet sales because they are always waiting for a product which will never arrive.


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