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Expected to launch 35 tablets by year's end

Intel Corp. is preparing to unveil nearly a dozen new tablet computers that run on its chips at Computex, at the end of May, the Wall Street Journal reports

Intel is seeking to expand beyond PCs and into the mobile market, where ARM has dominated thanks to licensees such as Qualcomm, NVIDIA, and Texas Instruments. 

Intel recently announced its new 22nm 3D Tri-Gate transistors that will boost performance by up to 37 percent compared to existing 32nm technology. It's all part of the company's focus on increasing performance while lowering power consumption -- a move aimed directly at ARM and its hold on the smartphone and tablet market.

Intel is launching a new set of Atom chips, codenamed Oak Trail, specifically for tablets. "While the project improves Intel's position, analysts say the company faces an uphill struggle, as it comes late to the game and is also handicapped by its lack of strong partnerships and applications designed for Android or other popular tablet operating systems, unlike its position in the PC world with Microsoft Inc.'s Windows," WSJ reports.

But Navin Shenoy, Intel's general manager for Asia-Pacific, told WSJ that more than 35 Intel-chip-based tablets are targeted to ship by the end of the year. He also mentioned that component shortages from Japan did not affect Intel's supply chain. 

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It runs more efficient...
By tayb on 5/18/2011 9:17:25 AM , Rating: 2
Compared to currently inefficient Atom CPU's. Intel still has a really long way to go before we see an Intel branded CPU in a smartphone and I'll hold judgement on the tablet foray until I see the end result.

Judging by previous Intel forays into tablets I can expect horrible battery life and if that is the case Intel will still be grasping at straws.

RE: It runs more efficient...
By DanNeely on 5/18/2011 10:36:09 AM , Rating: 2
Take a look at one of the slides Anandtech posted; although a decent chunk probably has to do with arm being stuck at 40nm vs 32nm for Intel's Atom SoC's they've got power usage in the very low segment of the current ARM range. Most of the reason why existing atoms lagged arm so badly was that they were all built on a performance process not a low power process (10% slower, 10x less idle power, load power reduced by ????). OTOH the 45nm low power process atoms Intel demoed last year were in the middle of the pack for power consumption, so they'll probably still be somewhat competitive between when TSMC fields its 28nm process and intel its 22nm.

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