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Internet trends report predicts that real-time entertainment applications will account for 55 to 60 percent of peak aggregate traffic by the end of this year

A study of internet trends conducted by Sandvine has revealed that North American web users have become increasingly interested in on-demand applications like Netflix, and this enthusiasm for real-time entertainment categories will likely continue to grow.

Sandvine is a provider of intelligent broadband network solutions for fixed and mobile operators. It releases a Global Internet Phenomena Report annually, and has done so since 2002. These reports analyze internet phenomena and traffic on the web in North America, Latin America and Europe. 

In the Global Internet Phenomena Report: Spring 2011, Sandvine found that Netflix is now 29.7 percent of peak downstream traffic in North America, and has become "the largest source of internet traffic overall."

In 2009, real-time entertainment applications consumed 29.5 percent of peak aggregate traffic, and today, that number has increased to 49.2 percent. According to Sandvine's predictions, this category will account for 55 to 60 percent of peak aggregate traffic by the end of this year.

In Europe, real-time entertainment has steadily increased to 33.2 percent of peak aggregate traffic from 31.9 percent in fall 2010, and BitTorrent (peer-to-peer file sharing protocol) is the largest source of upstream internet traffic at 59.7 percent and also downstream internet traffic at 21.6 percent. The study reported that European subscribers consume twice the amount of data as North Americans.

In Latin America, real-time entertainment accounts for 27.5 percent of peak aggregate traffic. The report also found that social networking accounts for 14 percent of network traffic, which is more traffic than YouTube

"The information and trends in Sandvine's Spring 2011 Global Internet Phenomena Report emphasize the need for innovative solutions to keep up with rapidly evolving consumer demands for content and connectivity," said Dave Caputo, President and CEO of Sandvine. "The dramatic growth of Netflix and its impending global expansion are prime examples of a growing appetite for real-time entertainment. It is also important for fixed and mobile broadband providers to have real-time policy control capability, made possible by insightful business intelligence, in order to put sound strategic decisions into action."

The Spring 2011 Global Internet Phenomena Report is based on anonymous and voluntary data collected from mobile and fixed service provider networks in North America, Europe and Latin America, and over 220 service provider customers in over 85 countries.

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RE: Disingenuous
By MadDogMorgan on 5/18/2011 7:55:28 PM , Rating: 3
"Netflix isn't "gobbling" anything. This is people making a choice of how and when to use services they are paying for."

Your statement is so incredibly right on.
Netfix has become the whipping boy for increased bandwidth usage. Probably as you say, because the ISP's, dare I say "comcast", are competing with them. Netflix is simply providing a service we want to buy. What's going to happen when RedBox, etc. start delivering movies on demand. This is another good reason we don't want our legislators to allow content-aware throttling. You think comcast just MIGHT throttle netflix and allow it's own on-demand service to have priority?

RE: Disingenuous
By Captain Orgazmo on 5/19/2011 12:36:13 AM , Rating: 2
In Canada, rather than competing, the telecom companies (2 cable and 2 phone companies who hold regional monopolies, and control the infrastructure which all of their and other ISPs must use) are trying to implement usage based (per-gigabyte) billing to choke off netflix and others while pushing their own vastly overpriced and inadequate IPTV and on-demand offerings. They would like to charge around $1 per gigabyte, at a cost to them of 1-3¢ per gig.

In the past decade I have seen Shaw Cable internet speeds barely increase (5 Mbit to "15" Mbit now), monthly data caps stay the same (60GB is a joke), and prices rise at double inflation with zero justification. Meanwhile their earnings are record, with 3 of the top 5 highest paid executives in Calgary being from Shaw (for a city headquartering dozens of enormous oil and mining companies this is unbelievable).

I generally hate government intervention into the economy, but the internet has become so important, and the market so uncompetitive that something has to be done.

RE: Disingenuous
By Reclaimer77 on 5/19/2011 1:09:13 PM , Rating: 2
Socialism in Canada? *gasp* Say it isn't so!

RE: Disingenuous
By Captain Orgazmo on 5/19/2011 3:32:32 PM , Rating: 2
I'm not sure how socialism fits into this discussion... but OK.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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