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Print 28 comment(s) - last by TakinYourPoint.. on May 21 at 1:13 PM

Apparently people will sit through ads to save $25

Amazon launched its latest Kindle eReader recently with a lower price point. The catch, however, was that users would be bombarded with ads while the device was sitting idle. The surprising thing for many when the new Kindle launched was that it was only $25 less than the version that doesn't require ads. The big question on many minds was if consumers would buy the ad-supported versions to save a few bucks.

It appears that the answer is yes; the ad-supported Kindle at $114 has taken over the top spot for best-selling electronics on Amazon.com. Granted, most take that with a grain of salt since Amazon provides the numbers. The fact that the ad-supported version took the top spot is impressive and might herald a new rush of cheaper eReaders from other providers that are ad-supported. 

There is a chance that an ad-supported version might be more lucrative for Amazon and others than the standard version. That would depend on the price Amazon is able to charge for ads.

While the ad-supported Kindle is doing well in the market, there is rising speculation that Amazon may be readying a tablet. Amazon certainly has the customer base to sell a tablet and could leverage some of the eReader systems already in place for the tablet.

Analyst Sarah Rotman Epps from Forrester wrote, “Amazon could create a compelling Android- or Linux-based tablet offering easy access to Amazon’s storefront (including its forthcoming Android app store) and unique Amazon features like one-click purchasing, Amazon Prime service, and its recommendation engine. More consumers considering buying a tablet say that they would consider Amazon (24 percent) than Motorola (18 percent).”



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MIsleading article
By lecanard on 5/17/2011 9:11:16 PM , Rating: 3
The article says users "will sit through ads" are "bombarded" with ads while the device is idle. When the device is idle, it isn't being used. The user is not "bombarded", not do they sit there staring at the lock screen. There are no time-based ads to sit through. You only see the ad briefly as you pick up the Kindle and unlock it. And there is a banner at the bottom of the book selection screen, which you will see once every time you switch books and never while you are reading one.




RE: MIsleading article
By tallcool1 on 5/18/2011 12:14:36 PM , Rating: 3
Welcome to the SPIN Zone...

"The man who reads nothing at all is better educated than the man who reads nothing but newspapers." -Thomas Jefferson

... or blogs...


RE: MIsleading article
By TakinYourPoints on 5/21/2011 1:12:41 PM , Rating: 2
Typical hype and spin. Keep moving, nothing to see here


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