Print 28 comment(s) - last by TakinYourPoint.. on May 21 at 1:13 PM

Apparently people will sit through ads to save $25

Amazon launched its latest Kindle eReader recently with a lower price point. The catch, however, was that users would be bombarded with ads while the device was sitting idle. The surprising thing for many when the new Kindle launched was that it was only $25 less than the version that doesn't require ads. The big question on many minds was if consumers would buy the ad-supported versions to save a few bucks.

It appears that the answer is yes; the ad-supported Kindle at $114 has taken over the top spot for best-selling electronics on Granted, most take that with a grain of salt since Amazon provides the numbers. The fact that the ad-supported version took the top spot is impressive and might herald a new rush of cheaper eReaders from other providers that are ad-supported. 

There is a chance that an ad-supported version might be more lucrative for Amazon and others than the standard version. That would depend on the price Amazon is able to charge for ads.

While the ad-supported Kindle is doing well in the market, there is rising speculation that Amazon may be readying a tablet. Amazon certainly has the customer base to sell a tablet and could leverage some of the eReader systems already in place for the tablet.

Analyst Sarah Rotman Epps from Forrester wrote, “Amazon could create a compelling Android- or Linux-based tablet offering easy access to Amazon’s storefront (including its forthcoming Android app store) and unique Amazon features like one-click purchasing, Amazon Prime service, and its recommendation engine. More consumers considering buying a tablet say that they would consider Amazon (24 percent) than Motorola (18 percent).”

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The battery in that ?
By kensiko on 5/17/2011 3:08:34 PM , Rating: -1
If there are ads when the reader is idle, how can you try to get your battery last long with that ???

RE: The battery in that ?
By ZachDontScare on 5/17/2011 3:17:03 PM , Rating: 3
Isnt the image on e-paper static? That is, it takes some power to draw the page, but not maintain it.

RE: The battery in that ?
By kensiko on 5/17/2011 5:17:46 PM , Rating: 2
True, but how much ads do they send hourly ?

RE: The battery in that ?
By bjacobson on 5/17/2011 5:58:11 PM , Rating: 2
much ads or many ads?

RE: The battery in that ?
By kensiko on 5/17/2011 8:28:58 PM , Rating: 2
Many, sorry (I'm french).

RE: The battery in that ?
By brshoemak on 5/17/2011 3:21:53 PM , Rating: 2
I believe that e-ink only draws power when the display is updated - and not very much at that. I wouldn't imagine that the ads change fast enough to cause a significant power draw. Also, how long would you leave your Kindle on if you're not reading it anyway - you would have to leave it idle for quite a while to see a big drop in battery life.

If Amazon decides to make a tablet, it will probably take the place of the Kindle DX which has a larger screen than the basic Kindle, yet it's still B&W. Of course it would be more like the B&N Nook and have to deal with issues of glare and reduced battery life - which were main advantages of the Kindle in the first place. It might just end up being another tablet among many. Also, the margins can't be that great (if any) and there is already a Kindle app for Android that works on any Android-based device.

I'm still going to wait and see if the rumor is true that Amazon Prime members will get a free Kindle around Nov/Dec of this year. If not, I'll just pick one up later.

RE: The battery in that ?
By DanNeely on 5/17/2011 3:42:26 PM , Rating: 2
Last year's rumor was that we'd've had one 6 months ago. Don't hold your breathe on this years rumor.

RE: The battery in that ?
By brshoemak on 5/17/2011 4:07:06 PM , Rating: 1
Don't worry, I'm not holding my breath - I don't really have a need for an e-reader, wife is the big reader in the family. She's debating between a e-ink device or something like the Nook.

Personally, I would take the Nook in a second if it was a non-neutered Android tablet but it still can't use the Android Marketplace. My wife, on the other hand, wants to get an e-reader for actually reading books........c'mon, who does that? :)

RE: The battery in that ?
By theapparition on 5/17/2011 5:09:56 PM , Rating: 3
The Nook is a e-ink device. The Nook Color, which is what I think you are referring to, has a LCD display.

After 10-15 minutes, the Nook Color is a fully functioning Android tablet with full Market access. CM7 is fully stable Gingerbread, and the universally accepted best ROM package is Phiremod.

Also, since it boots from SD card, it is impossible to brick, and you can do other neat things like install full Android onto the uSD card, and when you remove the card, it goes back to completely stock with full warranty intact. Cool, eh?

RE: The battery in that ?
By brshoemak on 5/17/2011 8:33:52 PM , Rating: 2
Yeah I meant the Nook Color.

So if you load a new ROM the Nook Color can take advantage of all the apps in the Android Marketplace unless they require GPS or something similar right? If so, that may give me some ammo in my case for a Nook Color. Thanks.

RE: The battery in that ?
By theapparition on 5/18/2011 3:09:59 PM , Rating: 2
You can either "root" the stock firmware on the Nook Color and gain Android Marketplace and get other apps, like launchers that make it look different than the stock launcher. Acts just like a decent Android tablet, yet still retains all of the base NC functionality, like Read-to-me books and in store free reading.

Or, you can completely rewrite the firmware with the latest CM7 (Gingerbread) and have a fantastic tablet. Phiremod is based on CM7 and is great.

Or as I mentioned, if you're nervous about getting your feet wet, you can burn the firmware onto a uSD card and then boot into that, and when you remove the card it's bone stock again. Does require a fast card to make it usable, Class 6 as a minimum, Class 10 even better.

RE: The battery in that ?
By epobirs on 5/19/2011 9:19:05 AM , Rating: 2
I greatly doubt the DX model is going away. There is a market segment that really values those qualities it delivers that cannot be matched on currently shipping color displays.

There may be a new version of the DX soon, however. Or a competitor from Barnes & Noble. Epson just announced a 300 DPI e-ink panel and support chipset that is amazing in its clarity. It is exactly the right size to base a new DX model around.

Barnes & Nobel is having a press event on May 24 to announce some new product. May be a 3G version of the Nook color. May be something else.

RE: The battery in that ?
By smackababy on 5/17/2011 4:34:39 PM , Rating: 3
All Kindles draw a picture on the screen when idle. Changing that picture to one with an ad takes just as much battery as before.

Also, I am curious as to what "bombardment of ads" really means. Is it just on the idle screen or something more intrusive like between each page turn?

RE: The battery in that ?
By lecanard on 5/17/2011 8:58:13 PM , Rating: 3
It's only on the lock screen and at the bottom of the book selection page. No ads in books.

I almost wish I could opt in on my full-price Kindle because I'm tired of the same old lock screen images.

RE: The battery in that ?
By epobirs on 5/19/2011 8:53:58 AM , Rating: 1
The ads are screensavers and also appear at the bottom of menu screens, such as the library listing. As such they're very unobtrusive. They never appear within book content or interrupt reading. Amazon did not make that mistake.

This means you cannot easily add your own wallpaper and screensavers (a misnomer since none are needed for e-ink, these are really privacy screens) as you can on the Nook. Go to for examples.

I cannot tell how the battery life but in the days I've had it I haven;t needed to charge it again since the initial session. It's been plugged in to my PC several times as I loaded files to it, so that would have added some charge. But in general, this should scarcely make a dent in the Kindle's excellent battery life.

RE: The battery in that ?
By TakinYourPoints on 5/21/2011 1:13:37 PM , Rating: 1
The Kindle only draws power when redrawing the page or when downloading. Sitting with a static page draws pretty much nothing.

"This is about the Internet.  Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
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