Sprint Offers New Customers $125 to Switch from Rivals
May 17, 2011 8:25 AM
comment(s) - last by
Tells T-Mobile customers to "get over here!"
hasn't been too happy
the proposed AT&T Mobility takeover of T-Mobile USA
, and its been
quite vocal about that
. Now, the nation's third-largest wireless carrier is putting its money where its mouth is, in the form of a $125 credit to lure subscribers from other carriers.
The Wall Street Journal
that the company is offering the credit to anyone that switches from another carrier to a Sprint smartphone plan. Non-smartphone customers receive a credit, as well, but only in the amount of $50. Business customers switching over receive a $175 credit.
According to the report, Sprint is specifically targeting current T-Mobile customers who are unsure about their chosen carrier's future. The credit is designed to help early termination fees involved with breaking a contract. The credit comes as a lump sum that appears on a new customer's second bill.
"We recognize there's a little bit of uncertainty in the marketplace, especially for T-Mobile customers," Sprint spokesman Scott Sloat told
Analysts were mixed on the promotion's impact. Some warned that it could cut into Sprint's short-term profitability because of higher customer acquisition costs. It could also spur similar offers from rivals, wiping out Sprint's advantage and making the two-year contract temporarily moot, but that is unlikely to happen.
Others were more upbeat. "We view it as a smart and aggressive maneuver to take advantage of what we characterize as T-Mobile's 'lame duck' carrier status," Standard & Poor's Analyst James Moorman told
While T-Mobile is certainly the primary target, analysts said the offer could entice lower-end AT&T and Verizon subscribers, as well as MetroPCS and Leap Wireless customers.
The offer runs through June 23.
This article is over a month old, voting and posting comments is disabled
5/17/2011 11:51:12 AM
A lot depends on the Phone, home, case, surroundings, etc.
Even depends on the weather, during Thunderstorms signal can get degraded a fair bit due to the electrical disturbances in the air.
5/17/2011 12:11:10 PM
Without the Airave, we get no signal during storms.
I just have to add that I've been with Sprint since 199...6? and they've never treated me poorly. I have my complaints from time to time, but nothing original compared to other carriers.
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
Sprint Takes Fight Against AT&T/T-Mobile Merger to Washington
April 25, 2011, 12:21 PM
Sprint Officially Declares War on AT&T/T-Mobile
March 29, 2011, 8:22 AM
Sprint Comments on AT&T/T-Mobile Deal
March 21, 2011, 8:38 AM
Report: Microsoft's Chinese Offices Raided
July 28, 2014, 9:16 PM
Cell Phone Unlocking Bill Heads to President Obama's Desk
July 28, 2014, 11:58 AM
T-Mobile CEO John Legere is on the Warpath Again; Introduces $100, 10GB Family Plan
July 28, 2014, 10:12 AM
Report: All 15" MacBook Pros to Receive 16GB RAM Standard Starting Tomorrow
July 28, 2014, 8:12 AM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Heavy Users of Verizon’s “Unlimited” LTE Data Could Soon See Targeted Throttling
July 25, 2014, 1:52 PM
Most Popular Articles
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Kindle Fire Phone Review Roundup -- A Solid "Meh"
July 23, 2014, 2:09 PM
Windows 9 Will Merge Windows, Windows Phone, Windows RT in 2015
July 23, 2014, 3:33 PM
Russia Looks to Counter U.S. Sanctions With Bill Targeting American Tech Firms
July 22, 2014, 3:49 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information