Sprint Offers New Customers $125 to Switch from Rivals
May 17, 2011 8:25 AM
comment(s) - last by
Tells T-Mobile customers to "get over here!"
hasn't been too happy
the proposed AT&T Mobility takeover of T-Mobile USA
, and its been
quite vocal about that
. Now, the nation's third-largest wireless carrier is putting its money where its mouth is, in the form of a $125 credit to lure subscribers from other carriers.
The Wall Street Journal
that the company is offering the credit to anyone that switches from another carrier to a Sprint smartphone plan. Non-smartphone customers receive a credit, as well, but only in the amount of $50. Business customers switching over receive a $175 credit.
According to the report, Sprint is specifically targeting current T-Mobile customers who are unsure about their chosen carrier's future. The credit is designed to help early termination fees involved with breaking a contract. The credit comes as a lump sum that appears on a new customer's second bill.
"We recognize there's a little bit of uncertainty in the marketplace, especially for T-Mobile customers," Sprint spokesman Scott Sloat told
Analysts were mixed on the promotion's impact. Some warned that it could cut into Sprint's short-term profitability because of higher customer acquisition costs. It could also spur similar offers from rivals, wiping out Sprint's advantage and making the two-year contract temporarily moot, but that is unlikely to happen.
Others were more upbeat. "We view it as a smart and aggressive maneuver to take advantage of what we characterize as T-Mobile's 'lame duck' carrier status," Standard & Poor's Analyst James Moorman told
While T-Mobile is certainly the primary target, analysts said the offer could entice lower-end AT&T and Verizon subscribers, as well as MetroPCS and Leap Wireless customers.
The offer runs through June 23.
This article is over a month old, voting and posting comments is disabled
5/17/2011 9:54:56 AM
The credit comes as a lump sum that appears on a new customer's second bill.
Just wanted to point out because I am actually switching partly because of this. But it shows up half on the first bill and half on the second bill after sixty days of service.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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