Apple Celebrates 10-Year Retail Anniversary, May Be Planning Big Surprise
May 16, 2011 6:05 PM
comment(s) - last by
Reports say Apple has an overnight shift planned for Apple stores this Saturday night where secret training and hardware installation will take place
This Thursday will mark Apple's 10-year anniversary in the retail business, and according to recent reports,
is planning something big just for the occasion.
On May 19, 2001, the first Apple retail store opened at Tysons Corner Center in McLean, Virginia. Apple CEO Steve Jobs gave a small group of journalists a tour of the store, which was neat and simple at the time.
had a very clean and spacious look to them. There were wood floors, bright lights, high ceilings and short tables. Apple machines were placed on the tables like museum pieces, and the walls were a bright white color with Apple-related pictures hung on the walls.
In addition, the entire room was divided into different sections for different types of hardware and software. One quarter of the room was dedicated to home and business-related machines like the Power Mac, Power Mac G4 Cube and PowerBook G4 for business, and the iMac and iBook for home. Half of the store was dedicated to music, movies, photos and kids where consumers could play with the digicams to make movies, take photos or play on computers. The last quarter of the store was called Etc. where devices like printers and scanners were located, along with the Genius Bar and a huge 10-foot video screen for demonstrations. Down the center of the store Software Alley, where digital cameras, camcorders, PDAs, MP3 players and different types of software were displayed.
A quirky yet unique feature many Apple fans may remember is the red phone, or the "hotline," which is what Genius Bar employees used to call and ask a technical question that they couldn't answer themselves.
Many considered Apple's decision to open an Apple store in 2001 to be a gamble, since the tech giant reported several repeated quarterly losses previous to the store's opening, and other computer stores like Gateway were failing terribly at the time. But Apple went ahead with its plan, and the Tysons Corner Center store averaged 57,000 customers per day. Now, Apple has over 300 retail stores in operation, and during the fiscal 2011 second quarter, "retail revenue rose 95 percent year over year."
Today's Apple stores are not all that different from 10 years ago. The buildings still sport white walls, high ceilings and low tables with the
on display. The Genius Bar is still located in the back, along with a few tables that have computers for kids to play on. But Apple has done away with the 10-foot screen and made personal work stations for personal and group demonstrations as well as workshops. In addition, Software Alley became a small wall located near the back in an effort to make some room for the newest members of the Apple family like the iPod, iPhone and
Apple's 10 year celebration is only days away, and rumors are already circulating as to whether Apple will do anything special for the event. According to an anonymous source close to Apple, an overnight shift is planned for 10-15 employees from late Saturday through mid Sunday, and during this overnight shift, employees will be required to lock cell phones away in the main office, sign an NDA with Apple and place a black curtain in store windows so no one can see inside. The employees that will be present during this overnight shift will be visuals staff, a business team member, Genius Bar employees, one back-of-house employee, a few Apple specialists and a manager.
In addition, reports state that Apple stores have received hardware to install that is to be under lock and key until Saturday night at close, and employees have had to download data from Apple corporate that was labeled "Training," but it is password-protected and will not be accessible until Saturday night for managers and employees alike.
If these sources are correct, Apple could have
something big in the works
. What do you think it is?
This article is over a month old, voting and posting comments is disabled
RE: iPhone 4S coming this thursday
5/18/2011 6:20:38 PM
In other news: no one cares.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
Knight-Ridder Executive Predicts iPad in 1994
May 16, 2011, 10:42 AM
Top 100 Brands Survey Names Apple Most Valuable Brand
May 9, 2011, 10:03 AM
Apple iMac Refresh Introduces New Processors, Thunderbolt
May 3, 2011, 10:20 AM
Latest By Tiffany Kaiser
Apple Racked Up 4 Million iPhone 6, iPhone 6 Plus Pre-orders Within 24 Hours
September 15, 2014, 9:54 AM
China to Require Real Names for Chat Apps
August 8, 2014, 8:28 PM
Quick Note: Windows Phone Store Surpasses 300,000 Apps
August 8, 2014, 12:30 PM
Google, Yahoo Working Together on Encrypted Email Tool
August 8, 2014, 7:23 AM
Edward Snowden's New Residence Permit Allows Another 3 Years in Russia
August 7, 2014, 2:41 PM
T-Mobile Beats Sprint in Prepaid Subscriber Numbers, John Legere Ribs New Sprint CEO
August 7, 2014, 11:55 AM
Microsoft Surface Losses Total $676M USD for FY2014; Will Launch in 25 Additional Markets
August 6, 2014, 1:07 PM
Quick Note: Microsoft Giving Nokia 630s to Employees Laid Off in China
August 6, 2014, 1:03 PM
Ten Apple Products Cut From China's Procurement List
August 6, 2014, 11:45 AM
Xiaomi Passes Samsung, Lenovo in China's Q2 Smartphone Shipments
August 5, 2014, 1:50 PM
Google's Gleaming Glass HQ Gets Mountain View Snub, LinkedIn Gets the Love
May 7, 2015, 6:58 AM
Tech's Tax Day Fortunate Few: Qualcomm, Xerox, GE, et al. Pay Little or No Taxes
April 15, 2015, 11:30 AM
LinkNYC Terminals to Blanket New York City With Free WiFi, Free Calls, and Ads
November 17, 2014, 6:50 PM
Microsoft is Open-Sourcing Most of .NET, Adding OS X and Linux Support
November 12, 2014, 8:27 PM
Home Depot Lost 53 Million Emails, Blames Windows, Buys Execs New Macs
November 9, 2014, 5:00 PM
Former NSA Lawyer: If Google, Apple Encrypt User Data, They’ll Wither on the Vine Like Blackberry
November 6, 2014, 12:15 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information