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"Somebody set us up the bomb". The Motorola Xoom has been a failure in the marketplace.

"It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem." -- NVIDIA CEO Jen-Hsun Huang
NVIDIA CEO Jen-Hsun Huang says that Android tablets have a pricing, app problem

Apple's iPad has been the dominant force in the tablet market ever since the original model launched last year. That market dominance continued this year when Apple released the iPad 2 -- it sold over one million of the tablets within the first weekend.

However, things aren't going so smoothly when it comes to Android-based tablets. The first Honeycomb tablet, the Motorola Xoom, has been an absolute dud in the marketplace. According to analysts, Motorola at best sold 120,000 Xoom tablets, and at worst, a dismal 25,000 units.

NVIDIA CEO Jen-Hsun Huang, whose company produces the Tegra SOC that powers the Xoom and other Honeycomb tablets, recently vented his own frustrations about the current state of the [Android] tablet market to CNET News. "It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem," Huang explained. 

The number one problem according to Huang is that manufacturers are simply pricing their Honeycomb tablets too high. The Motorola Xoom in its most basic configuration (32GB, Wi-Fi) costs $599. This compares to $499 for a base iPad 2 (16GB, Wi-Fi) and a relatively bargain basement $399 for the ASUS Eee Pad Transformer (16GB, Wi-Fi). However, those looking to actually find a Transformer in stock need to wait in line just like all of the potential iPad 2 customers.

“Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones," Huang added.

Huang also pointed to a lack of Honeycomb-specific apps for the latest round of tablets. This problem puts them at a distinct disadvantage compared to the iPad/iPad 2, which has a vast library of tablet-optimized apps. Motorola Mobility CEO Sanjay Jha echoed that sentiment, stating, "Consumers want more apps for Android tablets." 

"But those problems are all getting solved. The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning," Huang continued. "I think all of the manufacturers have now recognized that and readjusted their plans." 

Things will hopefully get even better for Android-based tablets when Google standardizes its smartphone/tablet development with Ice Cream Sandwich. And although current Honeycomb tablets are certainly not lacking when it comes to hardware, there's largely a problem with OS optimization/performance that can drag on the user experience.

Android-based tablets should get another shot in the arm this fall when NVIDIA launches its quad-core Kal-El ARM processor for tablets. Kal-El will have five times the performance of Tegra 2 while using less power. And while more power is always welcome, we also hope that Google will work with its hardware partners to further optimize the Android codebase to help eliminate the performance hiccups that are prevalent in Honeycomb.



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RE: tab fail?
By headbox on 5/15/2011 11:29:19 PM , Rating: -1
Wow. I hope you're either 9 years old or English isn't your first language.

Android hit the market with an iPad killer (hardware-wise) just in time for the iPad 2 to hit back with newer hardware at the same $499 entry price. You can get the original iPad for only $349 from Apple.com now. Also, iPad has been around long enough to prove it's more than just a consumption toy (unless you're a PeeCee troll) with bands like Gorillaz recording an entire album on one. I use mine as a drawing tablet (Autodesk Sketchbook Pro for only $5 vs. $100 on a desktop), wireless MIDI control device, and 2nd wireless monitor. So the myth that it's only for Angry Birds and YouTube is completely busted.


RE: tab fail?
By themaster08 on 5/16/2011 2:52:41 AM , Rating: 5
quote:
Android hit the market with an iPad killer
"iPhone killer", "iPod killer", "iPad killer"; I hate these phrases.

You can't kill a product of which its customers are as closed minded as the ecosystem they bend over to.

Alternatives are not even an afterthought to many that purchase Apple's products.

quote:
Also, iPad has been around long enough to prove it's more than just a consumption toy (unless you're a PeeCee troll) with bands like Gorillaz recording an entire album on one.
I can imagine, all of those teenage children begging their parents for an iPad because they wish to expand their creativity and do their homework on it. The same teenagers that were once begging their parents for a BlackBerry for its advanced firewall features and an iPhone for its secure closed platform.


RE: tab fail?
By Azethoth on 5/16/2011 5:55:59 PM , Rating: 1
"Alternatives are not even an afterthought to many that purchase Apple's products."

Ok, but there is no iPad alternative right now. And no, "tablets" that may have a finished OS this summer and apps by the end of the year do not count. Even pretending that they are finished products you are still looking at devices that are about the same price or more.

The exact same situation held for years with the iPhone.

Next, once you buy into the iOS ecosystem should you really switch? I do not plan to anytime soon. Everyone I know is already on their 2nd iPhone and waiting for the next contract to expire just in time to get iPhone 5.

Who is being closed minded here?


RE: tab fail?
By themaster08 on 5/17/2011 2:35:34 AM , Rating: 2
quote:
Ok, but there is no iPad alternative right now.
It's a good thing that I didn't specifically mention the iPad, just Apple's products in general.
quote:
"Alternatives are not even an afterthought to many that purchase Apple's products. "


There are many, many alternatives to the iPhone, yet those with the iPhone 4 are already on the iPhone 5 bandwagon, knowing nothing about its specifications, its features, or any consideration of alternatives:
quote:
I know is already on their 2nd iPhone and waiting for the next contract to expire just in time to get iPhone 5.

Who is being closed minded here?
The irony is just astounding.


RE: tab fail?
By TakinYourPoints on 5/21/2011 1:08:37 PM , Rating: 2
quote:
The irony is just astounding.


As it is here. The idea that people who like iPhones or whatever are brainwashed sheeple is ridiculous. Nearly everyone I know who has had an Android has gone back to an iPhone. It and things like Windows Phone 7 are just much more polished, and you shouldn't be surprised if some people actually prefer platforms other than Android. If people like Android, great, but there are legitimate issues with it that drive people to other platforms (and vice versa).


RE: tab fail?
By wired00 on 6/2/2011 1:39:00 AM , Rating: 2
Its not a problem of close minded its a problem of rubbish overpriced android tablets. I'm android developer and i can't even find a tablet device i want. From the utter cluster f**k of OS upgrades, the extreme overpriced devices and lack of tablet apps... how does anyone expect a Apple fanboy to switch when they already know OSX and iOS works very well for them and always will?


RE: tab fail?
By gescom on 5/17/2011 12:07:46 PM , Rating: 2
quote:
I use mine as a drawing tablet (Autodesk Sketchbook Pro for only $5 vs. $100 on a desktop), wireless MIDI control device, and 2nd wireless monitor.


LOL. What A Load Of Bollocks. Almost a PostProduction machine, right?
I know you need some excuses for buying it, but this iWhatever is just another thing you don't need it. Unbelivable.

btw. Apple machines are PeeCee(s).


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