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  (Source: innovationsinnewspapers.com)
Apple surpasses tech giants like Google, IBM and Microsoft

The annual BrandZ study of the world's top 100 brands, which is produced by agency Millward Brown, has declared Apple as the world's most valuable brand

Apple, which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, is a consumer electronics and computer software corporation that has designed and marketed several new popular products in recent years. For instance, the iPod lineup has offered a variety of music players to the market, and the Mac series has made personal computers useful for the creative community as well as those looking for a new computing experience.

More recently, Apple released its own smartphone called the iPhone as well as tablets called the iPad and iPad 2. In addition, Apple is working on new services that will broaden the use and experience of Apple devices, such as the cloud music platform for music and media storage, which may be called iCloud.

This portfolio of consumer products along with an increasing presence in both corporate and home environments has thrust Apple to the number one position in the world's top 100 brands. In fact, Apple is now worth $153 billion.

"Apple is breaking the rules in terms of its pricing model," said Peter Walshe. "It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and great experience, and Apple has nurtured that."

In the top 10 of the list, Apple beat huge technology and telecoms companies as well as other popular corporations. The top 10 of the list of 100 is as follows, from number one to number 10: Apple, Google, IBM, McDonald's, Microsoft, Coca Cola, AT&T, Marlboro, China Mobile, and General Electric. 

Other brands scattered around the top 100 were Visa at number 20, which is valued at $28.5 billion, and Facebook at number 35, which is valued at 19.1 billion. Also, Toyota is the first automaker on the list at number 27.  

With all 100 companies combined, the total value of the top 100 brands is $2.4 trillion, which rose by 17 percent as the global economy "shifted to growth." The top 100 brands list employs the opinions of over 2 million consumers worldwide.



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RE: Well deserved!!!!
By michael2k on 5/11/2011 9:52:11 AM , Rating: 2
IE 10 is going to be dropping support for Vista despite Vista not being end of life.

Android isn't consistently updated. Look at the Samsung Behold II and never updated beyond Android 1.6, in 2010. At a year old it never received 2.0, much less 2.1 or 2.2!

The iPod touch 2 is in fact drastically different than the 3rd and 4th generation. In any case, the 2nd generation did in fact see iOS4, I'm not certain what you're complaining about. If you didn't know, the 1st and 2nd iPod touches used an older slower ARM6 core, while the 3rd generation used an ARM7 core, and the 4th generation used the Cortex 8 powered A4.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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