backtop


Print 24 comment(s) - last by michael2k.. on May 11 at 9:52 AM


  (Source: innovationsinnewspapers.com)
Apple surpasses tech giants like Google, IBM and Microsoft

The annual BrandZ study of the world's top 100 brands, which is produced by agency Millward Brown, has declared Apple as the world's most valuable brand

Apple, which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, is a consumer electronics and computer software corporation that has designed and marketed several new popular products in recent years. For instance, the iPod lineup has offered a variety of music players to the market, and the Mac series has made personal computers useful for the creative community as well as those looking for a new computing experience.

More recently, Apple released its own smartphone called the iPhone as well as tablets called the iPad and iPad 2. In addition, Apple is working on new services that will broaden the use and experience of Apple devices, such as the cloud music platform for music and media storage, which may be called iCloud.

This portfolio of consumer products along with an increasing presence in both corporate and home environments has thrust Apple to the number one position in the world's top 100 brands. In fact, Apple is now worth $153 billion.

"Apple is breaking the rules in terms of its pricing model," said Peter Walshe. "It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and great experience, and Apple has nurtured that."

In the top 10 of the list, Apple beat huge technology and telecoms companies as well as other popular corporations. The top 10 of the list of 100 is as follows, from number one to number 10: Apple, Google, IBM, McDonald's, Microsoft, Coca Cola, AT&T, Marlboro, China Mobile, and General Electric. 

Other brands scattered around the top 100 were Visa at number 20, which is valued at $28.5 billion, and Facebook at number 35, which is valued at 19.1 billion. Also, Toyota is the first automaker on the list at number 27.  

With all 100 companies combined, the total value of the top 100 brands is $2.4 trillion, which rose by 17 percent as the global economy "shifted to growth." The top 100 brands list employs the opinions of over 2 million consumers worldwide.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Really?
By robinthakur on 5/10/2011 5:07:50 AM , Rating: 2
There's a reason that brands deliberately set out to create sub-brands, as in Microsoft differentiating between the Xbox brand and the main Microsoft one, usually because the parent brand is seen as tainted or a liability. It was mainly because "Microsoft" as a brand did not have high brand loyalty and was not well liked amongst console gamers despite its recognition. I'm still waiting for them to change their name on the parent company as things start getting really bad when Office and Windows sales begin their inevitable dive over the next 10 years...

Apple prominantly brand because it's a conscious decision on their part to reinforce it in everything they do. This does not always work in their favour such as the Apple hifi and the Apple TV, but so far the hits have eclipsed the near misses...For the brand consumer it also adds a sincerity to the company that says they are proud of what they bring to market, some may call it "smugness" which inevitably rubs off on them :)


"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki