Print 24 comment(s) - last by michael2k.. on May 11 at 9:52 AM

Apple surpasses tech giants like Google, IBM and Microsoft

The annual BrandZ study of the world's top 100 brands, which is produced by agency Millward Brown, has declared Apple as the world's most valuable brand

Apple, which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, is a consumer electronics and computer software corporation that has designed and marketed several new popular products in recent years. For instance, the iPod lineup has offered a variety of music players to the market, and the Mac series has made personal computers useful for the creative community as well as those looking for a new computing experience.

More recently, Apple released its own smartphone called the iPhone as well as tablets called the iPad and iPad 2. In addition, Apple is working on new services that will broaden the use and experience of Apple devices, such as the cloud music platform for music and media storage, which may be called iCloud.

This portfolio of consumer products along with an increasing presence in both corporate and home environments has thrust Apple to the number one position in the world's top 100 brands. In fact, Apple is now worth $153 billion.

"Apple is breaking the rules in terms of its pricing model," said Peter Walshe. "It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and great experience, and Apple has nurtured that."

In the top 10 of the list, Apple beat huge technology and telecoms companies as well as other popular corporations. The top 10 of the list of 100 is as follows, from number one to number 10: Apple, Google, IBM, McDonald's, Microsoft, Coca Cola, AT&T, Marlboro, China Mobile, and General Electric. 

Other brands scattered around the top 100 were Visa at number 20, which is valued at $28.5 billion, and Facebook at number 35, which is valued at 19.1 billion. Also, Toyota is the first automaker on the list at number 27.  

With all 100 companies combined, the total value of the top 100 brands is $2.4 trillion, which rose by 17 percent as the global economy "shifted to growth." The top 100 brands list employs the opinions of over 2 million consumers worldwide.

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RE: Well deserved!!!!
By Bioniccrackmonk on 5/9/2011 1:28:33 PM , Rating: 0
Crippling an operating system to roll out functions over several different updates that should have been there day one and selling hardware overpriced is crap. However, this method will only work if your fan base doesn't know any better. So on this, I give Apple credit.

RE: Well deserved!!!!
By xti on 5/9/2011 4:59:05 PM , Rating: 2
$200 is overpriced? idk...its chump change for a phone now a days. cricket wants to sell you a phone, if you think otherwise.

dont hate the player, hate the game.

RE: Well deserved!!!!
By Bioniccrackmonk on 5/10/2011 1:14:35 PM , Rating: 2
$200 with a 2 year contract which subsidizes the phone but now you have to stick with you carrier or else you get ETFs. You buy it outright you are paying a lot more.

Compare just the hardware of Apples laptops to any other laptop manufacturers and you will find yourself paying more for the same thing.

Apple has a niche market because it is based on people not knowing anything outside of the Apple world.

RE: Well deserved!!!!
By michael2k on 5/9/2011 6:12:47 PM , Rating: 1
I fail to see how your criticism isn't equally applied then to Android, Windows Phone 7, Windows, etc.

Apple at least has the decency of supporting their products with multiyear product updates (the longest was 31 months, the shortest 29 months).

RE: Well deserved!!!!
By Bioniccrackmonk on 5/10/2011 1:22:30 PM , Rating: 2
Windows XP has been out for over a decade now and is finally about to be no longer supported.

Windows Phone 7 has been receiving updates but hasn't been out as long as the iPhone/iPod has but has received several updates as well.

Android didn't take years of updates to have a robust set of user friendly functions that you had to jailbreak the iPhones for. I know, I used to own an iPhone and got tired of being limited for something I paid for. Are they available in the current iOS version, yes, but not when Apple said and couldn't be done and yet jailbreakers made it happen.

The iPod Touch 2nd generation and earlier cannot use the newest iOS release, even though there is no difference with the exception of memory size being sold to the 3rd generation Touch. We don't support it anymore, go buy a new one.

The list goes on and on.

RE: Well deserved!!!!
By michael2k on 5/11/2011 9:52:11 AM , Rating: 2
IE 10 is going to be dropping support for Vista despite Vista not being end of life.

Android isn't consistently updated. Look at the Samsung Behold II and never updated beyond Android 1.6, in 2010. At a year old it never received 2.0, much less 2.1 or 2.2!

The iPod touch 2 is in fact drastically different than the 3rd and 4th generation. In any case, the 2nd generation did in fact see iOS4, I'm not certain what you're complaining about. If you didn't know, the 1st and 2nd iPod touches used an older slower ARM6 core, while the 3rd generation used an ARM7 core, and the 4th generation used the Cortex 8 powered A4.

RE: Well deserved!!!!
By robinthakur on 5/10/2011 8:02:25 AM , Rating: 2
Yes of course you're right, I'd rather buy a product from a competitor with no vision other than "copy the successful other guy" mentality and then end support when the new model comes out (or even before that for Samsung! What else do you call deliberately holding back a simple OS update for Galaxy S customers) Apple has the decency to stand behind its products and to update them over years, which is laudable, I think most would agree. I can't imagine why the end users love them...

RE: Well deserved!!!!
By Bioniccrackmonk on 5/10/2011 1:26:08 PM , Rating: 2
Well don't buy Samsung then either, but thats not Googles fault the hardware manufacturer decided to hold it back to push their new phone. The new iOS firmware isn't compatible with a lot of the older hardware for the same reasons.

At least Samsung didnt say "you are holding the phone wrong" and then fire the lead engineer who stated a year before the product was released that the antenna was going to be grounded by the way people hold phones.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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