backtop


Print 29 comment(s) - last by Skywalker123.. on May 7 at 10:25 PM


GM takes 300 Volts from sales pool for demo units  (Source: GM)
Sales declined thanks to demo units

One of the most anticipated of the green vehicles in the last several years was the Chevrolet Volt that first popped up in 2007 as a concept. The Volt is an extended range EV that has a gasoline generator to help drive the wheels and charge the batteries when the car runs out of battery power. The Volt is on sale now and is doing well according to GM.

The Detroit News reports that consumer sales of the Volt dropped in April in part because GM increased the number of demo cars on the ground at Chevy dealers. The strategic move to place more demo units on the ground at dealers rather than selling them to customers clamoring for the Volt was calculated.

Chevrolet marketing director Christi Landy said, "It's tough to limit the number of Volts for sale to potential customers when demand is so strong, but the Volt has value to the Chevrolet portfolio well beyond incremental sales." Landy continued, "Our Chevy dealers will keep their Volt demo units for six months, and then they sell these units at the conclusion of the demo period."

GM has already noted that it expected to sell 400 to 500 Volts in April, down from 608 units it sold in March. The difference is that GM delivered about 300 Volts to dealers last month for demo cars. Those 300 cars would have presumably sold, making April a growth month for sales.

GM believes that even if buyers drive the Volt and then buy another vehicle, the Volt will boost brand perception.

GM still expects to build about 15,000 Volts this year – so far this year, it has built and sold 1,210 Volts.

The Volt has proven popular thanks to its ability to travel on battery power alone and the fact that owners have no range anxiety as they might feel with a traditional EV. Chevy boasted last month that the average Volt owner goes 1,000 miles between fill ups.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Hummm Almost 13K Volts
By btc909 on 5/4/2011 2:05:17 AM , Rating: -1
So Chev'y you intend on building almost 13K Volt from May 2011 to Dec 2011. REALLY? I think you are lying. It looks like to me these 300 demo Volt's is a hold over since you know you can't build that many cars in 8 months. Good luck finding one of these demo Volt's, especially if an owner or high up manager at a dealership gets his or her hands on it. I see you Chev'y really having a problem if a plug-in Prius is almost 10K less. The Sonata Hybrid probably won't matters either. 41K Chev'y good luck with that price.




RE: Hummm Almost 13K Volts
By theapparition on 5/4/2011 9:59:08 AM , Rating: 2
quote:
41K Chev'y good luck with that price.

I bought a 125K Chevy. What's your point?


RE: Hummm Almost 13K Volts
By Skywalker123 on 5/7/2011 10:25:33 PM , Rating: 2
That there is a limited amount of suckers.


RE: Hummm Almost 13K Volts
By lelias2k on 5/4/2011 11:50:52 AM , Rating: 2
Chevy just started the second shift on its factory a couple of weeks ago. Is it a hard goal? Definitely. Achievable? Possibly.

As for the demo Volt, I can't speak for other dealerships, but ours is available as long as there isn't a customer driving it.

Oh, and sorry, but the Prius doesn't compare with the Volt. It's not even close.


RE: Hummm Almost 13K Volts
By Dr of crap on 5/4/2011 1:34:30 PM , Rating: 2
Yea it's way cheaper to buy


"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki