backtop


Print 29 comment(s) - last by Skywalker123.. on May 7 at 10:25 PM


GM takes 300 Volts from sales pool for demo units  (Source: GM)
Sales declined thanks to demo units

One of the most anticipated of the green vehicles in the last several years was the Chevrolet Volt that first popped up in 2007 as a concept. The Volt is an extended range EV that has a gasoline generator to help drive the wheels and charge the batteries when the car runs out of battery power. The Volt is on sale now and is doing well according to GM.

The Detroit News reports that consumer sales of the Volt dropped in April in part because GM increased the number of demo cars on the ground at Chevy dealers. The strategic move to place more demo units on the ground at dealers rather than selling them to customers clamoring for the Volt was calculated.

Chevrolet marketing director Christi Landy said, "It's tough to limit the number of Volts for sale to potential customers when demand is so strong, but the Volt has value to the Chevrolet portfolio well beyond incremental sales." Landy continued, "Our Chevy dealers will keep their Volt demo units for six months, and then they sell these units at the conclusion of the demo period."

GM has already noted that it expected to sell 400 to 500 Volts in April, down from 608 units it sold in March. The difference is that GM delivered about 300 Volts to dealers last month for demo cars. Those 300 cars would have presumably sold, making April a growth month for sales.

GM believes that even if buyers drive the Volt and then buy another vehicle, the Volt will boost brand perception.

GM still expects to build about 15,000 Volts this year – so far this year, it has built and sold 1,210 Volts.

The Volt has proven popular thanks to its ability to travel on battery power alone and the fact that owners have no range anxiety as they might feel with a traditional EV. Chevy boasted last month that the average Volt owner goes 1,000 miles between fill ups.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: What's that smell?
By omnicronx on 5/3/2011 5:09:27 PM , Rating: 2
quote:
Smells like B.S. to me. Why do you need a demo for a car that you can't keep on the showroom floor? Most dealers let you test drive any car you show interest in buying.
Your entire statement is contradictory. How exactly can you test drive a car when they "can't keep them on the showroom floor"?

GM can sell their limited stock regardless of price or test drive, so I can see why it would make sense to get their brand image out there to everyone, so that when production ramps up, people will be waiting to buy.

When cars are in high demand, it can be hard to test drive them. I had to find the one manual 2012 Focus in the entire Toronto area to test drive it. Pretty much all models are being sold before they ever hit the dealership, the few that did not, were sold very quickly. So quick in fact I have yet to see a dealer that has bothered to put one on the showroom floor.


"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki