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GM takes 300 Volts from sales pool for demo units  (Source: GM)
Sales declined thanks to demo units

One of the most anticipated of the green vehicles in the last several years was the Chevrolet Volt that first popped up in 2007 as a concept. The Volt is an extended range EV that has a gasoline generator to help drive the wheels and charge the batteries when the car runs out of battery power. The Volt is on sale now and is doing well according to GM.

The Detroit News reports that consumer sales of the Volt dropped in April in part because GM increased the number of demo cars on the ground at Chevy dealers. The strategic move to place more demo units on the ground at dealers rather than selling them to customers clamoring for the Volt was calculated.

Chevrolet marketing director Christi Landy said, "It's tough to limit the number of Volts for sale to potential customers when demand is so strong, but the Volt has value to the Chevrolet portfolio well beyond incremental sales." Landy continued, "Our Chevy dealers will keep their Volt demo units for six months, and then they sell these units at the conclusion of the demo period."

GM has already noted that it expected to sell 400 to 500 Volts in April, down from 608 units it sold in March. The difference is that GM delivered about 300 Volts to dealers last month for demo cars. Those 300 cars would have presumably sold, making April a growth month for sales.

GM believes that even if buyers drive the Volt and then buy another vehicle, the Volt will boost brand perception.

GM still expects to build about 15,000 Volts this year – so far this year, it has built and sold 1,210 Volts.

The Volt has proven popular thanks to its ability to travel on battery power alone and the fact that owners have no range anxiety as they might feel with a traditional EV. Chevy boasted last month that the average Volt owner goes 1,000 miles between fill ups.



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What's that smell?
By therealnickdanger on 5/3/2011 5:01:49 PM , Rating: -1
quote:
Those 300 cars would have presumably sold, making April a growth month for sales.

Smells like B.S. to me. Why do you need a demo for a car that you can't keep on the showroom floor? Most dealers let you test drive any car you show interest in buying.

Sounds to me like Goverment Motors took one out of the Obama Financial Playbook. Invent a need, fake interest in the need, and call it a victory. Repeat.




RE: What's that smell?
By chripuck on 5/3/11, Rating: -1
RE: What's that smell?
By omnicronx on 5/3/2011 5:09:27 PM , Rating: 2
quote:
Smells like B.S. to me. Why do you need a demo for a car that you can't keep on the showroom floor? Most dealers let you test drive any car you show interest in buying.
Your entire statement is contradictory. How exactly can you test drive a car when they "can't keep them on the showroom floor"?

GM can sell their limited stock regardless of price or test drive, so I can see why it would make sense to get their brand image out there to everyone, so that when production ramps up, people will be waiting to buy.

When cars are in high demand, it can be hard to test drive them. I had to find the one manual 2012 Focus in the entire Toronto area to test drive it. Pretty much all models are being sold before they ever hit the dealership, the few that did not, were sold very quickly. So quick in fact I have yet to see a dealer that has bothered to put one on the showroom floor.


RE: What's that smell?
By Gungel on 5/3/2011 5:16:31 PM , Rating: 2
As the article already said, to bring people into the showroom. It has nothing to do with some B.S. strategy to create a fake interest. I suggest you go and talk to a Chevy dealer and ask him how many orders they have and how many Volt's he sold and you would quickly learn that demand outstrips production by at least 10-1. My local dealer said that he has a back log of over 20 volts for this month alone and he only got 2 in.


RE: What's that smell?
By Dr of crap on 5/4/2011 9:20:31 AM , Rating: 1
Wait - there's a back log of all of 20 Volts!!!!
WOW!

Now that's demand!


RE: What's that smell?
By theapparition on 5/4/2011 9:52:02 AM , Rating: 2
I know you have nothing but disdain for the Volt, but please learn to at least comprehend what the OP stated.

His local dealer has a backlog of 20 Volts. Extrapolate that by close to 4000 dealers and you are talking about some serious quantities. (extrapolation is a fallacy, but you get the point, then again, probably not).


RE: What's that smell?
By dkapke on 5/4/2011 11:43:22 AM , Rating: 3
Exactly! We went to 6 dealers around Houston and the few that had one were already sold. EVERY dealer said they had 8-20 on order but could only get 1-2 a month. Not one dealer would allow us to test drive one if they did have one (due to them all being sold already).

Luckily, we were at a dealer and the one they had that was sold...the deal the fell through and, oddly, he asked us first (instead of the 8 others who had put down $ like we did) since we were just in there the day before.

As for the car...all you haters REALLY need to take a drive in one. It is truly a work of art and we LOVE it. Have had it for two weeks now and no complaints. And holy cow...EVERYONE wants to see it and get a ride in it. It's a show-off car like none other I've owned, and I've owned (among others) a 30th anniversary Camaro SS, two vettes, a Cobra convertible, and two other SS convertibles. And the payments, lease wise, were $150 less than the wife's mustang convertible so not only is he saving $ per month on the payment, so far we've used 1.1 gallons of gas for the 360 miles we've put on it.

Seriously, there are so many out there who want to hate this vehicle. You're clearly in the minority as Chevy simply can't make these fast enough. They're an awesome car and I highly recommend looking/driving one before you rip them.


RE: What's that smell?
By lelias2k on 5/4/2011 11:53:08 AM , Rating: 2
Thank you for your post. We get the same reactions from every person who bought a Volt from us.

If you have a Chevy dealership close to you with a demo, go and drive one.


RE: What's that smell?
By Dr of crap on 5/4/2011 1:32:50 PM , Rating: 2
A fool and his money are charged to much for nothing.....

ALL new cars, such as a new thing as the Volt offers, has this reaction. Do you not remember the reaction to the Smart cars?

I don't hate the Volt.
I'm just tired of the over hyping by the media. And the claim that this car, by itself, will change to world.
It's a freaking car!

PLEASE let's see after the inital sales fools are out of the picture, if
1- Chevy can make 10,00 or more per year as promised
2 - The sales are strong and continue
3 - The cost comes down - less than the inflated cost now
4 - The cars are not sitting on the used car lot in the next 3-5 years, because there is no one that wants them anymore


RE: What's that smell?
By DFranch on 5/4/2011 2:56:26 PM , Rating: 2
Using pure logic it does not make any sense to spend that much money to save a couple of hundred dollars on gas. but for many a car is more than logic, it is an emotional purchase, and there is an excitement associated with having a car that is unique. It is illogical to spend $120,000 on a Ferrari, but people do it. It seems like the people buying them are happy you don't need to Dr of crap all over them.


RE: What's that smell?
By m0mentary on 5/5/2011 9:50:13 PM , Rating: 2
Taking into consideration the cost difference between hybrids and similarly equipped non hybrid vehicles it seems that people are increasingly content to give up certain amenities for "hybrid" technology. Do I have a reason to worry about our future car choices?

Right now it seems you either get a hybrid or a nice/comfy car. Having both costs way too much.


RE: What's that smell?
By Azethoth on 5/6/2011 3:27:19 PM , Rating: 2
"1- Chevy can make 10,00 or more per year as promised"
Yes, they are already making more than 1000

"2 - The sales are strong and continue"
It is fine to be skeptical about that. Just no need to go ballistic like you are. Please adjust your Cheetos intake.

"3 - The cost comes down - less than the inflated cost now"
Do you have facts to back up massive price inflation claims?

"4 - The cars are not sitting on the used car lot in the next 3-5 years..."
see 2 above

I know you are the Dr of crap, but do you need to actually post so much crap? People only need a single post to figure out you have an irrational hatred of electric vehicles. After that you are wasting our time. Or are you trying to convince people you are right? If you are then you need to get out of your mom's basement and get some air. Eat some fruits and vegetables and a nice steak. It will help balance out the micro-nutrients in your brain.


RE: What's that smell?
By lelias2k on 5/4/2011 11:13:57 AM , Rating: 2
I work at a Chevy dealer with a demo Volt, and while demand may not seem much, it does attract new customers to the store. Many times customers that would never step in a Chevy dealer (BMW, Mercedes, and Lexus ppl). And many times they end up taking a closer look at other Chevy products.

So reality is that this car creates a similar halo effect to the iPhone.

Now, as for the car itself, I recommend you drive one. The experience is really much better than I could ever imagine it would be.


RE: What's that smell?
By MrTeal on 5/3/2011 5:17:18 PM , Rating: 2
quote:
"It's tough to limit the number of Volts for sale to potential customers when demand is so strong, but the Volt has value to the Chevrolet portfolio well beyond incremental sales."

quote:
GM believes that even if buyers drive the Volt and then buy another vehicle, the Volt will boost brand perception.


They aren't doing it because they want the demos to help them sell more Volts. They're able to sell all the can make right now regardless of whether there's a demo car sitting there. Since the Volt is so popular, if they didn't do this it's likely there wouldn't be any Volts on most dealer's lots. This move allows the dealers to keep a Volt on their lot.

The Volt is a halo product for GM. They're giving up selling 300 Volts hoping that having them available for the public to see and drive will increase sales across the brand.


RE: What's that smell?
By DesertCat on 5/3/2011 9:34:07 PM , Rating: 2
This is essentially the same strategy that auto manufacturers have been doing for years. Have the sexy car in the showroom to get people in the door. The value of having a Corvette in the show room is not just about drawing in potential Corvette buyers, but getting lots of other people in the door as well. Once they are in the door, the salesman has a target to whom they may be able to sell something else.

I'm sure there are plenty of people that don't see the Volt as sexy, but for some people it is.


RE: What's that smell?
By chick0n on 5/4/11, Rating: -1
RE: What's that smell?
By theapparition on 5/4/2011 9:57:13 AM , Rating: 2
I don't see what you are trying to argue against.

Can the Volt be driven without a drop of gasoline in it's tank?
Yes

Can it be plugged in and recharged with just electricity?
Yes

Does it have a gasoline engine that extends range and improves performance?
Yes

This was always billed as a hybrid. Only numbnuts like you want to believe it's something its not, then get offened it isn't and want to make the world know it isn't what you thought it was going to be.


RE: What's that smell?
By Dr of crap on 5/4/2011 9:16:16 AM , Rating: 2
Yea, it stinks very strongly, across the entire GM fleecing of the tax payers of their bailout money!


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